At a Glance
- Tasks: Lead brand evolution and marketing strategy to drive guest demand and revenue.
- Company: Dynamic hospitality group focused on premium experiences and brand growth.
- Benefits: Great salary, private pension, healthcare, and exclusive discounts across hotels.
- Other info: Unique development pathways and milestone rewards for dedicated team members.
- Why this job: Shape impactful marketing strategies and grow a luxury brand with your creativity.
- Qualifications: Proven success in luxury brand growth and strong digital marketing skills.
The predicted salary is between 56250 - 68750 £ per year.
As Group Head of Marketing, you will lead the evolution of our brand, guest demand and commercial marketing strategy across the collection. Reporting to the CEO, you will shape how our stories are told, how our brands grow, and how marketing contributes to revenue, direct bookings and long-term brand equity.
What you'll need:
- Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
- Ensure exceptional brand consistency across all touchpoints, working closely with internal teams.
- Be brilliant at communicating our story and personality through all mediums.
- Public Relations & Reputation Management - Oversee outsourced PR efforts to build and protect the brand reputation.
- Drive website conversion performance.
- Manage and optimise Google Ads and Meta Ads campaigns.
- Social media strategy, content creation, implementation & engagement.
- Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
- Coach property social media champions.
- Lead graphic design creation & drive branding implementation through our senior designer.
- Develop a best-in-class marketing asset ecosystem to support hotels, campaigns and experiences.
- Own marketing strategy in support of revenue, direct bookings and seasonal trading priorities.
- Influence pricing, promotions, audience strategy, demand generation and commercial planning alongside Revenue teams.
- Build, lead and develop a high-performing marketing function.
- Lead agency and external partner relationships.
To say thank you, we have many perks:
- Great salary and benefits - we'll chat about these more during the recruitment process.
- Private Pension and Healthcare.
- In our hotels, we are proud that everyone who joins our family gets rewarded a rate of pay above the National Living Wage, irrespective of age, plus you get tips on top.
- Retail and hospitality perks through our Perkbox platform.
- Excellent discounts across our family of hotels - you will be entitled to 25% off food & beverage in our hotels plus we offer an amazing staff rate of £25 B&B per person across the group & your friends and family get special rates too.
- Confidential helpline for any support you require as part of our Employee Assistance Programme.
- 'Family First' development pathways unique to us.
- Opportunities for you to develop yourself and your own specific skillset, in your own time.
- Milestone awards include Champagne, afternoon tea, or dinner for you and someone special.
- Extra special gifts on top like longer hotel stays, extra days off and a unique gift especially chosen for you.
Our Dream Candidate:
- Proven success growing premium or luxury brands.
- Strong commercial and performance marketing acumen.
- Experience developing integrated brand and demand-generation strategies.
- A track record balancing creativity with measurable growth outcomes.
- Deep understanding of digital channels including CRM, SEO, PPC and conversion optimisation.
- Experience leading teams and influencing senior stakeholders.
- Energy, curiosity and the ambition to build something meaningful.
Group Head Of Marketing in Bath employer: Andrew Brownsword Hotels
Buckland Manor offers a unique opportunity to join a luxury country house hotel where the focus is on creating memorable experiences for guests. With a supportive work culture that values team camaraderie and personal growth, employees benefit from flexible shifts, fair rotas, and potential on-site accommodation, making it an ideal place for those looking to thrive in the hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land Group Head Of Marketing in Bath
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Andrew Brownsword Hotels and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Andrew Brownsword Hotels are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Andrew Brownsword Hotels on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Andrew Brownsword Hotels. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Head Of Marketing in Bath
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Andrew Brownsword Hotels. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Andrew Brownsword Hotels:Show us that you’ve done your homework! In your application, briefly mention what you admire about Andrew Brownsword Hotels’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Andrew Brownsword Hotels
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Andrew Brownsword Hotels will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Andrew Brownsword Hotels, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
