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- Tasks: Lead exciting digital marketing campaigns to boost brand awareness and drive bookings.
- Company: Join a dynamic hospitality brand focused on innovation and guest experience.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact in the hospitality industry with your creative marketing skills.
- Qualifications: Experience in digital advertising and strong analytical skills are essential.
- Other info: Work in a fast-paced environment with a focus on collaboration and creativity.
The predicted salary is between 36000 - 60000 £ per year.
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Key Responsibilities:
- Plan, manage and optimise paid digital campaigns promoting room bookings, dining, spa, weddings and seasonal experiences and promotions.
- Manage activity across Google Ads, Meta (Facebook & Instagram), YouTube and related platforms, ensuring budgets are focused on high-intent demand.
- Build and refine targeting, retargeting and segmentation strategies to attract both new and returning guests.
- Monitor performance daily, optimising budgets, bids, creative and audiences to maximise return while protecting brand positioning.
- Lead structured testing programmes to improve efficiency and drive incremental revenue growth.
- Use GA4 and platform data to track performance, attribute revenue and report clearly on outcomes.
Qualifications:
- Proven experience managing digital advertising campaigns across Google Ads and Meta platforms.
- Strong understanding of paid social strategy within a brand-led or experience-driven environment.
- Hands-on experience using CRM data to support remarketing, segmentation and lifecycle marketing.
- Excellent analytical skills, with the ability to translate performance data into clear, commercial insight.
- Demonstrated success driving revenue growth through ongoing optimisation and testing.
- Confident using GA4, Google Ads, Meta Ads Manager and CRM platforms.
- Highly organised, detail-oriented and comfortable managing multiple campaigns simultaneously.
- Clear and confident communicator, able to explain performance and recommendations to a range of stakeholders.
- Hospitality experience, preferably within the hotel industry and luxury market.
Group Digital Marketing Executive in Bath employer: Andrew Brownsword Hotels
Contact Detail:
Andrew Brownsword Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Digital Marketing Executive in Bath
✨Tip Number 1
Get your networking game on! Connect with professionals in the digital marketing space, especially those in hospitality. Attend industry events or join online forums to make valuable contacts that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your previous campaigns and results. This is a great way to demonstrate your expertise in managing Google Ads and Meta platforms, making you stand out to potential employers.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out to the hiring manager on LinkedIn. A friendly message expressing your interest can set you apart from other candidates and show your enthusiasm for the position.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in digital marketing and tools like GA4. Consider taking online courses to boost your skills, which will not only enhance your CV but also give you great talking points during interviews.
We think you need these skills to ace Group Digital Marketing Executive in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your previous marketing experience and any specific campaigns you've managed that align with our needs.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for the Group Digital Marketing Executive role. Share your passion for digital marketing and how you can contribute to our online strategy.
Showcase Your Analytical Skills: Since we value data-driven decisions, include examples of how you've used analytics tools like GA4 or Google Ads to optimise campaigns. This will show us you can turn data into actionable insights.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Andrew Brownsword Hotels
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing strategies, especially around Google Ads and Meta platforms. Be ready to discuss specific campaigns you've managed and the results they achieved, as this will show your hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've monitored performance and optimised campaigns based on analytics, particularly using GA4. This will demonstrate your ability to translate data into actionable insights.
✨Demonstrate Your Creativity
Think of innovative ideas for campaigns that could work for the company. Be ready to share your thoughts on content creation and how you would increase brand awareness. This shows you're not just a numbers person but also someone who can think outside the box.
✨Be Ready to Discuss Hospitality Experience
If you have experience in the hotel or luxury market, make sure to highlight it. Talk about how your background can help you understand the target audience better and how you can tailor campaigns to attract both new and returning guests.