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- Tasks: Lead marketing strategy and brand evolution for iconic hotels across the UK.
- Company: Join a family of unique hotels known for quality and exceptional hospitality.
- Benefits: Great salary, private pension, healthcare, and exclusive discounts at our hotels.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Shape the future of luxury hospitality while working in beautiful Bath.
- Qualifications: Experience in growing premium brands and leading marketing teams.
The predicted salary is between 60000 - 75000 £ per year.
The Brownsword Group have created arguably the most iconic collection of historic countryside and city centre hotels, all wonderful properties set within beautiful grounds and cities, all with their own stories to share. Generosity, quality and welcoming hospitality is what they do very well. Being exceptional hoteliers has been the core of the operation, creating a successful hospitality business.
This role is based in the beautiful heritage city of Bath. Our central support team for Andrew Brownsword Hotels and ABode hotels work out of our beautiful town house office in central Bath, as well as working remotely from our properties across the UK when needed. Our stunning office in the heart of Bath is a great location to work from, as well as to collaborate with the hotel central support team and wider group businesses, which are all based under one roof.
Hours: Full time, Monday to Friday.
As Group Head of Marketing, you will lead the evolution of our brand, guest demand and commercial marketing strategy across the collection. Reporting to the CEO, you will shape how our stories are told, how our brands grow, and how marketing contributes to revenue, direct bookings and long-term brand equity.
What you'll need:
- Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
- Ensure exceptional brand consistency across all touchpoints, working closely with internal teams.
- Be brilliant at communicating our story and personality through all mediums.
- Public Relations & Reputation Management – Oversee outsourced PR efforts to build and protect the brand reputation.
- Drive website conversion performance.
- Manage and optimise Google Ads and Meta Ads campaigns.
- Social media strategy, content creation, implementation & engagement.
- Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
- Coach property social media champions.
- Lead graphic design creation & drive branding implementation through our senior designer.
- Develop a best-in-class marketing asset ecosystem to support hotels, campaigns and experiences.
- Own marketing strategy in support of revenue, direct bookings and seasonal trading priorities.
- Influence pricing, promotions, audience strategy, demand generation and commercial planning alongside Revenue teams.
- Build, lead and develop a high-performing marketing function.
- Lead agency and external partner relationships.
To say thank you, we have many perks:
- Great salary and benefits- we'll chat about these more during the recruitment process.
- Private Pension and Healthcare.
- In our hotels we are proud that everyone who joins our family gets rewarded a rate of pay above the National Living Wage, irrespective of age, plus you get tips on top.
- Lots of retail and hospitality perks through our Perkbox platform.
- Excellent discounts across our family of hotels – you will be entitled to 25% off food & beverage in our hotels plus we offer an amazing staff rate of £25 B&B per person across the group & your friends and family get special rates too.
- Externally run confidential helpline for any support you require as part of our Employee Assistance Programme.
- Opportunities for you to develop yourself and your own specific skillset, in your own time.
- Milestone awards include Champagne, afternoon tea, or dinner for you and someone special.
- Extra special gifts on top like longer hotel stays, extra days off and a unique gift especially chosen for you.
Our Dream Candidate:
- Proven success growing premium or luxury brands.
- Strong commercial and performance marketing acumen.
- Experience developing integrated brand and demand-generation strategies.
- A track record balancing creativity with measurable growth outcomes.
- Deep understanding of digital channels including CRM, SEO, PPC and conversion optimisation.
- Experience leading teams and influencing senior stakeholders.
- Energy, curiosity and the ambition to build something meaningful.
We bring a family of hotels together under one roof, ready to welcome guests with open arms, warm hearts and experiences that are simply memorable. Each of our hotels are unique, individual, and quirky in personality. Quality is fundamental to everything we do, and it is the simple things that matter. We believe everyone should feel included, special and welcome, and that applies to our team and our guests.
We have very unique hotels in very special locations, from the award winning Gidleigh Park in Devon, the 900-year-old Amberley Castle to our cool city centre Abode Manchester set in a 19th century textile factory, two minutes from Piccadilly train station.
One click apply to become part of our family that works hard & plays hard too, inspires and supports each other and has a load of fun along the way.
Head of Marketing in Bath employer: Andrew Brownsword Hotels Marketing
Contact Detail:
Andrew Brownsword Hotels Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Bath
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it's in an interview or casual chat, let your passion for marketing shine through. Share your ideas and how you can contribute to their brand story.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Brownsword Group, and express your interest in working with them. A well-timed email can make all the difference.
✨Tip Number 4
Utilise our website for applications! We’ve made it super easy for you to apply directly through StudySmarter. It’s quick, straightforward, and ensures your application gets the attention it deserves. So, don’t hesitate – hit that apply button!
We think you need these skills to ace Head of Marketing in Bath
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your love for the hospitality industry shine through. Share your experiences and how they align with our values of generosity, quality, and welcoming hospitality. We want to see that you’re not just looking for a job, but that you genuinely care about creating memorable experiences for our guests.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific requirements of the Head of Marketing role. Highlight your experience in brand strategy, digital marketing, and team leadership. We appreciate when candidates take the time to connect their skills with what we’re looking for!
Be Creative and Authentic: This is a marketing role, so don’t be afraid to showcase your creativity! Use your application to tell your story in a way that reflects your personality and style. We love seeing unique approaches, so let your application stand out while remaining professional.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re keen on being part of our family from the get-go!
How to prepare for a job interview at Andrew Brownsword Hotels Marketing
✨Know the Brand Inside Out
Before your interview, dive deep into the Brownsword Group's history and values. Understand their unique hotels and what makes them special. This will help you articulate how your marketing strategies can enhance their brand story and resonate with their target audience.
✨Showcase Your Marketing Successes
Prepare specific examples of how you've successfully grown premium or luxury brands in the past. Be ready to discuss measurable outcomes from your campaigns, especially in areas like digital marketing, SEO, and PPC. This will demonstrate your strong commercial acumen and ability to drive results.
✨Engage with Their Vision
During the interview, express your enthusiasm for the role and how you envision contributing to the evolution of their brand. Discuss innovative ideas for enhancing guest demand and share your thoughts on how to optimise their existing marketing strategies.
✨Be Ready to Collaborate
Highlight your experience in leading teams and working with senior stakeholders. The role requires collaboration across various departments, so be prepared to discuss how you’ve successfully influenced others and built high-performing teams in your previous roles.