Social Media Manager in Banbury

The Social Media Manager is responsible for managing the day‑to‑day social media operations for the Andretti Formula E team. The role will drive channel performance through the delivery of high‑quality content, effective community management, and consistent fan engagement. The position contributes directly to wider brand and partner objectives and requires a strong understanding of how to publish and manage content strategically across multiple platforms.

Responsibilities

• Manage all Andretti Formula E social media channels (not limited to: Instagram, Threads, Twitter/X, TikTok, LinkedIn, YouTube) while supporting the other TWG Global teams as needed.
• Attend all Andretti Formula E race events to provide real‑time social media coverage on site.
• Lead the planning and scheduling of content, using Sprout Social and Monday.com to ensure visibility of activity across the organisation.
• Produce and distribute content briefs for internal teams and external suppliers.
• Maintain the established social media tone of voice and ensure alignment with Andretti Global brand guidelines.
• Work collaboratively with the in‑house Content Producer to capture and produce content for social channels.
• Work closely with the marketing and creative teams to uphold brand standards and develop graphical assets for social media use.
• Play a key role in guiding how our partners activate on social media, from assisting with campaign planning to executing on the ground, in market and ultimately syndicating content across multiple channels.
• Build and maintain relationships with influencers, athletes and public figures relevant to the program.
• Regularly monitor and report on social media analytics, identifying trends and advising on their potential impact.
• Collaborate with data and insights teams to track performance against KPIs, including audience growth and engagement.
• Maintain awareness of social media platform developments and implement updated content and communication strategies as required.
• Demonstrate integrity, discretion, strong organisational skills and the ability to work effectively under pressure and adapt to changing circumstances.
• Build and maintain relationships with the Championship and key Formula E stakeholders.
• Assist on the planning and execution of wider brand marketing campaigns.
• Lead on social-focused in-market activations, liaising with local suppliers as necessary.
• Oversee social media marketing costs as part of the wider season-long marketing budget.

Role Dimensions

The role is primarily remote but will require one day a week at the headquarters in Banbury. Domestic and international travel will be required to attend all Andretti Formula E events. The position reports to the Director of Social & Content, who is based in the United States, and will require close collaboration with colleagues across the wider Communications and Marketing teams. Flexibility in working hours and travel will be necessary to perform the role effectively.

Attributes and Competencies

• Strong communication skills – able to write clearly, concisely and in an appropriate tone for each platform, with confidence in representing the team’s voice.
• Creative thinking – capable of generating engaging content ideas and adapting them to fast‑moving situations, particularly during race weekends.
• Attention to detail – maintains accuracy in copy, scheduling, asset management and reporting.
• Organisational capability – able to manage multiple tasks, deadlines and stakeholders while maintaining a structured approach to planning and delivery.
• Collaborative mindset – works effectively with colleagues across marketing, creative, content production and wider team functions.
• Adaptability – comfortable working in a dynamic environment, responding quickly to changes in plans, priorities or circumstances.
• Sound judgement – able to make decisions independently when required, particularly during live event coverage, while maintaining brand integrity.
• Relationship‑building skills – able to engage confidently with partners, influencers, athletes and internal stakeholders at all levels.
• Analytical awareness – understands how to interpret social media data and apply insights to improve performance.
• Professionalism and discretion – handles sensitive information appropriately and represents the team with integrity at all times.

Requirements

• 2–3 years’ experience in social media, content creation or marketing.
• Strong knowledge of current and emerging social media platforms and trends.
• Proven experience growing and managing social media audiences, including day‑to‑day management of major brand channels.
• Strong copywriting skills with the ability to maintain a consistent tone of voice.
• Experience using Adobe Creative Suite with excellent attention to detail.
• Experience delivering social media marketing campaigns, including paid activity.
• Understanding of the broader digital landscape and the role of social media within sport.
• Ability to work effectively with internal and external stakeholders at all levels.
• Comfortable working in a fast‑paced, collaborative environment with strong attention to detail.
• Willingness to work flexible hours, including evenings and weekends, and to travel as required.