At a Glance
- Tasks: Join our Marketing & BD team to drive exciting digital marketing campaigns and strategies.
- Company: Anderson Strathern, a dynamic firm with a supportive and collaborative culture.
- Benefits: Flexible working, ongoing career development, competitive salary, and a great benefits package.
- Other info: Embrace a diverse workplace committed to equality and professional growth.
- Why this job: Make an impact in digital marketing while growing your skills in a vibrant environment.
- Qualifications: 2-3 years of digital marketing experience and a relevant degree.
The predicted salary is between 31500 - 38500 £ per year.
We are looking for a talented/motivated individual to join our thriving Marketing & BD team.
This is an exciting role for a Digital Marketing Executive, suitable for someone with a marketing or relevant degree with 2-3 years' experience.
The role
Anderson Strathern’s Marketing & BD team delivers strategic marketing campaigns and targeted BD activities across the business and this role is vital in supporting the delivery of day to day digital marketing.
You’ll be responsible for a wide range of digital marketing activities, in particular SEO, PPC, Website maintenance and development, analytics reporting, lead generation, Hub Spot and newsletters as well as using data to support and inform decision making.
- What you’ll be responsible for
- Building, testing and sending Hub Spot emails, newsletters and event communications, including segmentation, automation, list management and performance reporting.
- Supporting integrated digital campaigns across PPC, SEO, email, website and Hub Spot, with a focus on improving visibility, engagement and enquiry generation.
- Supporting the delivery of the firm’s SEO activity, including keyword research, on-page optimisation, content updates, technical checks and performance reporting.
- Maintaining and updating website content through the firm’s CMS, including service pages, campaign landing pages, forms, tracking links and digital assets.
- Collating and interpreting analytics across multiple platforms such as GA4, Google Search Console, SEMrush and Hub Spot.
- Website content management and assisting in the development of all things digital.
- Preparing regular digital performance reports, drawing insight from GA4, Google Search Console, SEMrush, Hub Spot and other platforms to identify trends and opportunities.
- General duties to support the marketing and business development team and its initiatives when required.
- What you'll need to succeed
- To be successful in this role you must be a self-starter and highly organised with a solid grounding in all things digital marketing. You’ll have:
- Strong organisational skills and the ability to manage multiple deadlines across campaigns, emails, website updates and reporting.
- High standards across design, accuracy, functionality and user experience.
- Excellent attention to detail, particularly when working with web pages, email templates, data, forms and campaign assets.
- A good understanding of digital marketing channels including SEO, PPC, email marketing, websites, CRM and analytics.
- The ability to interpret data and turn it into clear, practical insight.
- Confidence to contribute ideas and challenge constructively in team discussions.
- Good writing and editing skills, with the ability to adapt content for digital channels.
- A creative and resourceful approach to supporting campaigns, content and business development activity.
- The ability to build positive working relationships with colleagues, suppliers and stakeholders across the firm.
About you
- Experience in a marketing or digital marketing role, ideally within a professional services, B2B or corporate environment.
- Experience using CMS, CRM, email marketing, analytics, SEO and PPC tools.
- Familiarity with platforms such as Word Press, Hub Spot, GA4, Google Search Console, Google Ads, SEMrush and Adobe Creative Suite would be beneficial.
- Good understanding of SEO principles, including keyword research, on-page optimisation and content performance.
- Experience building or updating website pages, landing pages, forms or email templates.
- Strong writing, proofreading and editing skills.
- Good analytical and problem-solving skills.
- Good working knowledge of Microsoft Office.
- Strong visual judgement and an understanding of brand consistency across digital channels.
- What you will get in return
- On-going career development and progression opportunities
- Supportive and collaborative team culture and work environment
- Flexible and hybrid working arrangements to support work life balance A competitive salary and benefits package
Anderson Strathern is an equal opportunities employer. Our policy is to recruit, develop, nurture and retain a diverse workforce following the guidelines of the Equality Act 2010.
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Digital Marketing Executive - Marketing & BD employer: Anderson Strathern
Anderson Strathern is an exceptional employer that fosters a collaborative and innovative work culture in the heart of Edinburgh. With a strong commitment to employee development, you will have access to continuous growth opportunities while working alongside a high-performing finance team. The flexible hybrid role allows for a balanced work-life integration, making it an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive - Marketing & BD
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Anderson Strathern and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Anderson Strathern are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Anderson Strathern on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Anderson Strathern. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive - Marketing & BD
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Anderson Strathern. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Anderson Strathern:Show us that you’ve done your homework! In your application, briefly mention what you admire about Anderson Strathern’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Anderson Strathern
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Anderson Strathern will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Anderson Strathern, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
