At a Glance
- Tasks: Create engaging content and transform complex topics into relatable stories.
- Company: Join a growing tech company with a collaborative marketing team.
- Benefits: Competitive salary, hybrid work, health insurance, and professional development opportunities.
- Other info: Dynamic environment with opportunities to influence content strategy.
- Why this job: Make an impact by crafting compelling narratives and exploring AI in marketing.
- Qualifications: 5+ years in B2B content marketing with strong writing and SEO skills.
- Marketing Content Manager – B2B Marketing
- Job
Type: Permanent About the Role We are working with an established, growing technology business that is looking to recruit a talented Content Manager to join its expanding marketing team.
This is an excellent opportunity for an experienced B2B content marketer who loves writing, enjoys uncovering interesting stories and can turn complex technical subjects into engaging content that resonates with customers and prospects.
You will play a key role in developing and delivering content across multiple channels, helping to generate new business opportunities, engage existing customers and strengthen the company's reputation as a trusted industry expert.
Working closely with colleagues across marketing and the wider business, you will have the opportunity to develop new ideas, interview customers and industry specialists, and explore how AI and emerging marketing technologies can improve content creation and delivery.
Key Responsibilities
- Create engaging thought leadership articles, blogs, video scripts and downloadable resources.
- Write and update website content and landing pages in collaboration with the website and design team.
- Develop email, event and social media content to support marketing campaigns.
- Work with SEO specialists to improve content visibility, search performance and discoverability.
- Interview colleagues, customers and business partners to uncover stories and develop relevant content.
- Manage an AI-focused video content series, coordinating topics and content production.
- Develop customer success stories and support the creation of video case studies.
- Generate fresh content ideas to engage target audiences and support wider marketing objectives.
- Repurpose existing content into different formats to maximise its reach and impact.
- Explore opportunities to use AI to improve content creation, workflows and marketing efficiency.
- Work collaboratively with campaign managers and other marketing colleagues to ensure content supports wider business objectives.
About You You will be a creative, curious and commercially aware content marketer who enjoys getting to the heart of a subject and communicating it clearly.
You will be confident interviewing people, researching unfamiliar topics and transforming technical information into accessible, compelling content.
You should enjoy working collaboratively, contributing ideas and managing several content projects simultaneously.
We are particularly interested in someone who combines excellent writing skills with a practical understanding of B2B marketing and a genuine interest in how technology and AI are changing the way businesses communicate.
Essential Experience
- At least five years' experience in a B2B content marketing role.
- Experience creating content for technology, software, professional services, manufacturing, distribution or a related B2B environment.
- Experience with SEO and content optimisation.
- Experience managing website content and using content management systems.
- Excellent writing, editing and proofreading skills.
- Ability to translate technical or complex subjects into clear, engaging content for different audiences.
- Confidence interviewing stakeholders and gathering information to develop compelling stories.
- Strong organisational skills, attention to detail and the ability to manage competing deadlines.
- A collaborative approach and the ability to work effectively with colleagues across different teams.
Desirable Skills and Interests An interest in AI, automation and emerging marketing technologies.
Experience producing video scripts, customer case studies and thought leadership content.
Experience supporting integrated marketing campaigns across email, social media, websites and events.
An interest in exploring new ways to create, distribute and optimise content.
What's on Offer?
Competitive salary, dependent on experience.
Hybrid / remote working.
Private health insurance.
Death in Service benefit of four times salary.
Employee Assistance Programme.
Annual leave with opportunities to earn additional days.
Ongoing learning and professional development.
A friendly, collaborative working environment.
The opportunity to join a growing marketing team and influence its content strategy and output.
Interested?
If you are an experienced B2B Content Manager who enjoys creating compelling content, translating complex subjects into engaging stories and exploring the opportunities offered by AI and new marketing technologies, we would love to hear from you.
Apply now with your CV for a confidential discussion.
Candidates must have the legal right to live and work in the UK
Marketing Content Manager in Wolverhampton employer: Anderson Scott Solutions
Anderson Scott Solutions is an excellent employer, offering a dynamic work environment in Telford where you can thrive as a Criminal Defence Solicitor. With a commitment to professional development, you will have access to varied case loads and opportunities for Crown Court advocacy, all while being part of a supportive team that values high-quality client service and compliance with professional standards.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Content Manager in Wolverhampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Anderson Scott Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Anderson Scott Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Anderson Scott Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Anderson Scott Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Content Manager in Wolverhampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Anderson Scott Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Anderson Scott Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Anderson Scott Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Anderson Scott Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Anderson Scott Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Anderson Scott Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
