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- Tasks: Create engaging content and drive marketing campaigns across various platforms.
- Company: Join a friendly team at a well-established company in Shifnal.
- Benefits: Competitive salary, bonus opportunities, and a creative work environment.
- Why this job: Make an impact by shaping brand visibility and digital growth through storytelling.
- Qualifications: Experience in marketing/content creation and strong skills in videography and editing.
- Other info: Opportunity to work with technical products and gain valuable industry insights.
The predicted salary is between 28000 - 35000 £ per year.
Our well-established client is looking to recruit an experienced Marketing and Content Specialist to join its small, friendly and busy team. Reporting to the Marketing Manager, this is an exciting opportunity for someone to play a key role in driving brand visibility, lead generation, and digital growth, with a strong focus on content-led marketing. This role combines hands-on content creation with broader marketing responsibilities, ensuring that high-quality, story-led content supports wider business objectives and positions the company as a leading authority in its sector.
Key Responsibilities
- Support the planning and delivery of integrated marketing campaigns.
- Create, manage, and optimise content across LinkedIn, YouTube, the website, and email marketing, ensuring it is tailored to each platform and audience.
- Translate technical product information into clear, engaging, buyer-facing content, including case studies, FAQs, and sector insights.
- Plan, produce, and repurpose high-quality content for use across multiple channels including web, email, brochures, and events.
- Capture and edit video content to a commercial standard (e.g. long-form video, short clips, stills, and campaign visuals).
- Write compelling copy, captions, and narratives.
- Monitor and report on content and campaign performance, using insights to improve engagement and effectiveness.
- Maintain organised libraries of marketing assets, ensuring consistency with brand guidelines and efficient content reuse.
- Collaborate with internal teams to align marketing activity with product launches, sector priorities, and commercial goals.
Essential Experience
- Experience in a marketing and/or content-focused role, ideally within B2B or technical sectors.
- Strong skills in content creation, videography, editing, photography, and visual asset production.
- Working knowledge of LinkedIn, YouTube, email marketing, and how content should be adapted by platform.
- Ability to take content and campaign ideas from concept through to publish-ready output with minimal supervision.
- Competence with Adobe Creative Cloud or equivalent design and editing tools.
- Understanding of how content supports broader marketing objectives including lead generation and brand positioning.
- A portfolio demonstrating strong visual judgement, editing pace, and storytelling ability.
- UK driving licence and willingness to travel to project sites and events.
Highly Desirable
- Experience in manufacturing, construction, healthcare, public sector, or specification-led marketing.
- Confidence working with technical products or within regulated/sensitive environments.
- Experience extracting multiple assets from a single shoot (e.g. hero video, shorts, stills, quote cards, website visuals).
- Understanding of SEO, analytics tools, and marketing performance tracking.
- Knowledge of how content supports search visibility, AI discovery, and lead generation rather than awareness alone.
To apply for this position, please contact Sarah Dyehouse at Anderson Scott Solutions.
Marketing and Content Specialist in Shifnal employer: Anderson Scott Solutions
Contact Detail:
Anderson Scott Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Content Specialist in Shifnal
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content creation work, including videos, copy, and any marketing campaigns you've been part of. We want to see your storytelling ability and visual judgement shine through!
✨Tip Number 3
Tailor your approach for each application. When you apply through our website, make sure to highlight how your experience aligns with the specific responsibilities listed in the job description. We love seeing candidates who understand the role and can demonstrate their fit.
✨Tip Number 4
Follow up after applying! A quick message to express your enthusiasm for the role can go a long way. It shows initiative and keeps you on the radar. We appreciate candidates who are proactive and genuinely interested in joining our team.
We think you need these skills to ace Marketing and Content Specialist in Shifnal
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing and Content Specialist role. Highlight your relevant experience in content creation and marketing, and show us how you can drive brand visibility and lead generation.
Show Off Your Portfolio: Don’t forget to include a link to your portfolio! We want to see your best work, especially anything that showcases your storytelling ability and visual judgement. This is your chance to shine!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use engaging language that reflects your personality, but make sure it’s professional. We appreciate a well-structured application that’s easy to read.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Anderson Scott Solutions
✨Know Your Content
Make sure you’re familiar with the types of content the company produces. Review their LinkedIn, YouTube, and website to understand their style and tone. This will help you discuss how your skills can enhance their current content strategy.
✨Showcase Your Portfolio
Bring along a well-organised portfolio that highlights your best work in content creation, videography, and editing. Be ready to discuss specific projects and how they align with the role's requirements, especially in translating technical information into engaging content.
✨Understand the Marketing Landscape
Brush up on the latest trends in B2B marketing and content-led strategies. Be prepared to discuss how you can leverage these trends to drive brand visibility and lead generation for the company.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing goals and challenges. This shows your genuine interest in the role and helps you gauge how you can contribute to their success, especially in aligning marketing activities with product launches.