At a Glance
- Tasks: Lead digital marketing campaigns and enhance brand visibility through innovative strategies.
- Company: Dynamic company in Birmingham focused on product-led digital marketing.
- Benefits: Competitive salary, bonus opportunities, and a chance to shape digital presence.
- Other info: Collaborative environment with opportunities for professional development.
- Why this job: Transform complex products into engaging campaigns and drive measurable growth.
- Qualifications: Experience in digital marketing, SEO, PPC, and data-driven decision making.
The predicted salary is between 45000 - 45000 £ per year.
Our client is seeking to appoint a Senior Digital Marketing Executive to take ownership of their digital presence. This is an exciting opportunity for an experienced marketer with a strong background in product-led industries, who can transform complex technical offerings into engaging, results-driven digital campaigns. In this pivotal role, you will work closely with external agencies, lead multi-channel initiatives, and ensure all digital activity drives measurable growth, enhanced brand visibility, and increased customer engagement.
Key Responsibilities:
- Drive the SEO strategy, ensuring visibility and performance improvements through effective collaboration with the company’s agency partners.
- Plan, create, and execute targeted email marketing campaigns, continually analysing data to optimise results and inform future strategies.
- Take responsibility for the planning, delivery, and optimisation of paid marketing campaigns (including Facebook, Instagram, and PPC), managing agency partnerships to maximise effectiveness.
- Lead the management and development of the company’s websites, collaborating with digital agencies to drive continuous improvement and implement best practices.
- Partner with sales and technical teams to leverage business data and ensure customer databases are accurate, segmented, and up to date.
- Establish and oversee a robust monthly reporting framework to track the performance of all digital marketing activities and present actionable insights.
Key Skills and Experience:
- Confident managing agency relationships across SEO, PPC, and social campaigns.
- Skilled at using data to inform decisions and improve results.
- Comfortable working with complex product information and transforming it into engaging digital content.
- Proactive, organised, and able to take ownership of strategy as well as delivery.
Senior Digital Marketing Specialist employer: Anderson Scott Solutions Ltd
Anderson Scott Solutions Ltd is an excellent employer, offering a supportive work environment that fosters professional growth and development. As a Part-Time Financial Controller in Wolverhampton, you will enjoy a competitive salary while playing a crucial role in a dynamic technology company, where your expertise in management accounting will be valued and impactful.
Contact Details:
Anderson Scott Solutions Ltd Recruitment Team
