At a Glance
- Tasks: Create and publish engaging content across social media platforms like Instagram, TikTok, and YouTube.
- Company: Join Anderson & Garland, a historic auction house with a strong reputation in the North East.
- Benefits: Competitive salary, creative role, and a collaborative team environment.
- Other info: Opportunity to work in a dynamic environment with a rich history.
- Why this job: Shape and grow our social media presence while working with art and antiques.
- Qualifications: Experience in social media content creation and paid campaigns, plus strong photography skills.
The predicted salary is between 33000 - 33000 £ per year.
ABOUT US
Anderson & Garland has been serving Newcastle and the North East since 1840, and today ranks among the largest independent auction houses in the UK. With over 20 specialist departments and up to 60 auctions a year, we sell to buyers in more than 100 countries, from fine art and jewellery to silver, watches and country house collections. We're looking for a creative, organised Marketing Co-ordinator to help us bring our sales, specialists and stories to life across social media and digital channels.
THE ROLE
This is a hands‑on, content‑first role within our marketing team. You'll spend the majority of your time creating and publishing engaging content across our social channels, growing our presence on Instagram, Facebook, TikTok and YouTube, and building the latter two from the ground up. You'll also build our paid digital advertising on Meta and report regularly on performance, working closely with the Marketing Manager to plan, create and deliver a joined‑up content calendar.
KEY RESPONSIBILITIES
- Plan, create and publish engaging, platform‑native content for Instagram, Facebook, TikTok and YouTube.
- Build our TikTok and YouTube accounts from scratch, growing an engaged audience on each.
- Adapt and repurpose content across platforms, tailoring tone, format and edit style to suit each channel and audience.
- Build, launch and optimise paid advertising campaigns on Meta (Facebook/Instagram), though the primary focus of the role is organic social content.
- Produce weekly and monthly performance reports for the Marketing Manager, covering paid and organic activity, and using insights to inform future content.
- Work closely with the Marketing Manager to plan and maintain a cross‑channel content calendar, aligned with our auction schedule and key sale dates.
- Capture authentic, compelling stories from across the business – consignment, sale days, specialist expertise, viewing days, external valuation events and exhibitions.
- Shoot and edit photo and video content on‑site, in line with Anderson & Garland's brand voice and photography standards.
- Monitor social media channels and engage with our online community in a timely, on‑brand manner.
- Keep up with social media trends and platform changes, bringing fresh ideas to the team.
WHAT WE'RE LOOKING FOR
- Proven experience creating content for social media, ideally across Instagram, Facebook, TikTok and YouTube.
- Hands‑on experience running paid campaigns in Meta Ads Manager, with the ability to report clearly on performance.
- Strong photography, videography and editing skills, with a good eye for what performs well on each platform.
- Confident written communication, able to adapt tone across professional, promotional and informal formats.
- Highly organised, with the ability to manage a content calendar and multiple sales in parallel.
- A proactive, self‑starting attitude, comfortable working closely with a Marketing Manager and wider team.
- An interest in art, antiques, auctions or heritage is a strong advantage, though not essential.
WHY JOIN US
- Be part of a brand with over 180 years of history and a leading reputation across the North East.
- A varied, creative role covering everything from fine jewellery to modern art, silver to miners lamps.
- A collaborative, friendly team environment.
- Genuine scope to shape and grow our social media presence from an early stage.
- The proposed salary is £28-33k per annum depending on experience.
Marketing & Content Co-ordinator in Newcastle upon Tyne employer: Anderson & Garland Auctioneers
Anderson & Garland offers a dynamic and creative work environment in the heart of Newcastle, where you can play a pivotal role in shaping our social media presence. With over 180 years of history, we provide a collaborative team culture that encourages innovation and personal growth, alongside competitive salaries and the opportunity to engage with a diverse range of art and antiques. Join us to make a meaningful impact in a respected auction house while developing your skills in a supportive atmosphere.
Contact Details:
Anderson & Garland Auctioneers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Content Co-ordinator in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Anderson & Garland Auctioneers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Anderson & Garland Auctioneers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Anderson & Garland Auctioneers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Anderson & Garland Auctioneers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Content Co-ordinator in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Anderson & Garland Auctioneers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Anderson & Garland Auctioneers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Anderson & Garland Auctioneers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Anderson & Garland Auctioneers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Anderson & Garland Auctioneers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Anderson & Garland Auctioneers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
