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- Tasks: Lead marketing strategies to grow our community and elevate the Mixtons brand.
- Company: Join a fast-growing RTD cocktail brand with a vibrant culture.
- Benefits: Competitive salary, equity options, and real ownership from day one.
- Why this job: Make a real impact in a dynamic environment where creativity thrives.
- Qualifications: 3-4 years in marketing or community roles with strong creative instincts.
- Other info: Direct access to founders and excellent career growth opportunities.
Location: London (SW London hybrid)
Salary: £40,000-£50,000 base + equity options
Reporting to: Co-Founders
Mixtons is a fast-growing, founder-led RTD cocktail brand on a mission to bring classic cocktails back with a twist. In just a few years, the business has built the largest events network of any RTD brand in the UK, launched into retailers including Whole Foods and WHSmith, and sold over 1 million cans — and this is only the beginning.
We’re now looking for a Marketing Manager to take real ownership of how the brand shows up day to day and to build the engine behind community-led growth.
The role is not a brand-guardian role, and it’s not a content-only position. As Marketing Manager, you’ll be responsible for turning Mixtons’ vision into consistent, repeatable marketing output that builds familiarity, belonging and demand — both online and in real life — and ultimately supports commercial growth. You’ll be the person who makes sure things actually happen.
What you’ll be responsible for:
- Turning the Mixtons brand world into clear, actionable marketing plans
- Owning day-to-day execution across social, email, creators and community activity
- Ensuring content ships consistently and on brand
- Managing creators, UGC and freelance partners effectively
- Using IRL events and moments to fuel digital momentum
- Running email as a relationship and community channel, not just a sales blast
- Tracking performance and using insight to improve what Mixtons does next
- Working closely with founders, sales and operations to keep marketing aligned with business goals
Community matters here:
At Mixtons, community does not mean follower counts or polished feeds. We’re looking for someone who can demonstrate real experience of building or managing a community — online, in real life, or both. That could be something you’ve created yourself, a brand community you’ve helped grow, events you’ve run, or groups you’ve nurtured over time. What matters is that you understand:
- How people choose to show up repeatedly
- How shared identity and belonging are built
- How community activity supports brand familiarity and conversion
About you:
We’d love for you to have:
- 3-4 years’ experience in marketing, brand or community-focused roles
- Strong creative instincts paired with the ability to execute consistently
- A clear understanding of FMCG, ideally within drinks
- Confidence switching between planning, doing and analysing
- Comfort being out at events and in rooms with people, as well as working behind the scenes
- Evidence of something you’ve built, grown or owned outside of a job title
- You’re proactive, organised, commercially aware and not afraid to challenge the status quo.
Why join Mixtons:
- A genuinely pivotal role in a growing, ambitious brand
- Real autonomy and ownership from day one
- Equity participation, with the chance to grow alongside the business
- A fast-paced environment where creativity is encouraged, not boxed in
- Direct access to founders and the ability to shape how the brand grows
Marketing Manager (Digital + Community-Led Growth) in London employer: Anderson Cole Group Ltd
Contact Detail:
Anderson Cole Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Digital + Community-Led Growth) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects, community initiatives, and any cool campaigns you've run. This is your chance to demonstrate what you can bring to the table beyond just a CV.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share how you can help them grow their community and brand presence. It shows initiative and could land you an interview!
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It helps us keep track of candidates and gives you a better chance to stand out. Plus, it’s super easy – just click that button and let’s get started!
We think you need these skills to ace Marketing Manager (Digital + Community-Led Growth) in London
Some tips for your application 🫡
Show Your Passion for Community: When you're writing your application, make sure to highlight any experience you've had in building or managing communities. We want to see how you've fostered belonging and engagement, whether online or offline. This is your chance to show us that you get what community-led growth is all about!
Be Clear and Concise: We love a good story, but when it comes to your application, clarity is key. Keep your sentences straightforward and to the point. Make it easy for us to see how your skills and experiences align with what we're looking for in a Marketing Manager.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Marketing Manager role at Mixtons. We want to see how your unique background fits into our mission and vision.
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Anderson Cole Group Ltd
✨Know the Brand Inside Out
Before your interview, dive deep into Mixtons' brand story and values. Understand their mission to bring classic cocktails back with a twist and how they engage with their community. This knowledge will help you articulate how your experience aligns with their vision.
✨Showcase Your Community Experience
Prepare specific examples of how you've built or managed communities in the past. Whether it's through events, social media, or other platforms, be ready to discuss how these experiences can translate into driving community-led growth for Mixtons.
✨Be Ready to Discuss Marketing Strategies
Think about actionable marketing plans you've executed before. Be prepared to share your approach to managing creators, UGC, and email as a relationship channel. Highlight how you track performance and use insights to improve marketing efforts.
✨Demonstrate Your Creative Instincts
Mixtons is looking for someone with strong creative instincts. Bring examples of your past work that showcase your ability to think outside the box and execute consistently. Show them how you can contribute to their fast-paced, creative environment.
