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- Tasks: Drive marketing strategies, campaigns, and digital presence for a busy shopping centre.
- Company: Leading retail destination in Preston with a dynamic management team.
- Benefits: Full-time role with opportunities for creativity and impact in a vibrant environment.
- Other info: Occasional weekend work; perfect for energetic marketers with fresh ideas.
- Why this job: Join a high-profile team and shape the visitor experience at a thriving shopping centre.
- Qualifications: Experience in marketing, strong creativity, and excellent digital skills required.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Marketing Manager – Shopping Centre
đź“Ť Location: Preston | Full-time, Onsite (37 hours/week)
đź•’ Occasional weekends & evenings as required
Are you a creative and commercially minded marketing professional looking for your next challenge? We’re working with a leading retail destination in Preston to recruit a Marketing Manager who will take full ownership of the centre’s marketing activity, driving footfall, increasing dwell time, and enhancing the visitor experience.
This is a fantastic opportunity to join a dynamic management team and play a pivotal role in shaping the perception and performance of a busy, fully let shopping centre with a mix of national retailers and thriving independents.
Key Responsibilities
- Strategic Marketing: Develop and deliver an insight-led marketing strategy, managing the budget and reporting on performance.
- Campaigns & Events: Curate and implement seasonal campaigns, competitions, and activations to engage visitors and boost loyalty.
- Digital Marketing: Manage social media, website content, and SEO to strengthen online presence.
- Stakeholder Engagement: Work closely with retailers, local organisations, and external partners to amplify the centre’s visibility.
- Performance Monitoring: Analyse campaign ROI, footfall, sales trends, and competitor activity to inform strategy.
- Car Park Promotion: Drive awareness and usage of the centre’s parking facilities through targeted marketing activity.
What We’re Looking For
- Previous experience in a marketing role – ideally in retail, leisure, or destination marketing.
- Strong balance of creativity and commercial acumen.
- Excellent digital marketing and content creation skills.
- Confident communicator with the ability to manage multiple stakeholders.
- Proactive, enthusiastic, and results-driven.
Working Pattern
- Full-time, site-based role (37 hours per week).
- Occasional weekend and evening work required in line with the marketing calendar.
This is a unique opportunity to make a real impact in a high-profile retail environment. If you’re an energetic marketer with fresh ideas and a hands-on approach, we’d love to hear from you.
To apply, please either apply through this job post or send your CV to alec@andersenjames.com
Retail Marketing Executive employer: Andersen James Group
Contact Detail:
Andersen James Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Executive
✨Tip Number 1
Network like a pro! Attend local marketing events or retail meet-ups in Preston. It's a great way to connect with industry folks and get your name out there.
✨Tip Number 2
Show off your creativity! Create a mini marketing campaign for a local business and share it on social media. This not only showcases your skills but also gets you noticed by potential employers.
✨Tip Number 3
Don’t shy away from reaching out directly! If you see a company you love, drop them a message on LinkedIn. Express your interest in their marketing efforts and how you could contribute.
✨Tip Number 4
Keep an eye on our website for openings! We often post roles that might be perfect for you. Applying through us gives you a better chance to stand out!
We think you need these skills to ace Retail Marketing Executive
Some tips for your application 🫡
Show Your Creative Side: When crafting your application, let your creativity shine! Use engaging language and showcase your unique marketing ideas that align with the role. Remember, we’re looking for someone who can think outside the box!
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your relevant experience in retail or destination marketing, and don’t forget to mention any successful campaigns you’ve led. We want to see how you can bring value to our team!
Be Results-Driven: In your application, focus on the results you've achieved in previous roles. Use metrics and examples to demonstrate your impact, like increased footfall or successful digital campaigns. We love numbers that tell a story!
Apply Through Our Website: For a smoother application process, we encourage you to apply through our website. It’s quick and easy, and it helps us keep everything organised. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Andersen James Group
✨Know Your Marketing Strategies
Before the interview, brush up on various marketing strategies, especially those relevant to retail and shopping centres. Be ready to discuss how you would develop and deliver an insight-led marketing strategy that drives footfall and enhances visitor experience.
✨Showcase Your Creativity
Prepare examples of past campaigns or events you've curated. Highlight your creative process and how it led to successful outcomes. This will demonstrate your ability to engage visitors and boost loyalty through innovative marketing activities.
✨Master Digital Marketing Skills
Familiarise yourself with digital marketing tools and techniques, particularly in social media management and SEO. Be prepared to discuss how you can strengthen the online presence of the shopping centre and drive traffic through effective digital strategies.
✨Engage with Stakeholders
Think about how you would approach stakeholder engagement. Prepare to discuss your experience in managing relationships with retailers and local organisations, and how you would amplify the centre’s visibility through collaboration and communication.