At a Glance
- Tasks: Lead marketing strategies to boost brand awareness and drive sales growth.
- Company: Join Andersen EV Plc, a leader in home charging solutions with premium partnerships.
- Benefits: Earn up to £80,000 pa plus share options and a premium company car.
- Other info: Dynamic role with significant impact on a rapidly growing company.
- Why this job: Be at the forefront of the EV revolution and shape the future of sustainable transport.
- Qualifications: 3+ years in senior marketing roles within the UK EV market or relevant industries.
The predicted salary is between 80000 - 80000 £ per year.
Up to £80,000 pa plus share options and premium company car
Andersen EV Plc is seeking an experienced and strongly commercially driven Head of Marketing to join the senior management team in driving brand awareness and continued sales growth over the coming years.
Andersen has an existing highly valued position as the manufacturer of market leading design lead home charging units in the UK.
- The company has partnerships with premium car manufacturers including Jaguar Landrover, Porsche, Rolls Royce, Renault, Alpine and Geely Automotive as well as leading energy companies.
- The company's sales have over doubled in the last 9 months, and this rapid growth is expected to continue in coming years.
The Head of Marketing will report to the Board and drive the overall marketing function including:
- Managing a substantial Paid Media (Google and Meta) budget
- Increasing brand awareness through PR and innovative campaigns
- Planning and executing social media campaigns.
- Developing and operational control of a multi-million pound marketing budget focused at driving sales and increasing brand awareness and strengthening Andersen's positioning as market leader for quality, design, reliability, and technical leadership.
In addition, the successful applicant will be required to
- Oversee the customer journey across Andersen’s acquisition channels, website, quote process, CRM communications and post-purchase experience.
- Develop lifecycle, referral and customer advocacy programmes that increase conversion, retention and recommendation.
- Define a clear brand strategy to ensure our premium position in the market is upheld
The successful candidate is likely to have
- At least 3 years marketing experience in a senior management position in the UK EV home charging market or other relevant EV industry (essential)
- Be commercially focused, hands-on and have demonstrated success in value for money marketing campaigns
- Have demonstrated people management skills
- Experience in managing innovative PR campaigns.
- Demonstrated ability to work with a Commercial and Sales team assisting them to achieve ongoing rapid sales growth
- Excellent communication skills.
- Have an entrepreneurial approach to developing and executing marketing ideas
Applicants must live within a reasonable commuting distance of Andersen's Head Quarters at Stewartby in Bedfordshire and whilst the position involves UK travel the job is largely HQ office based 5 days a week
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Head of Marketing in Stewartby employer: Andersen EV
Andersen EV Plc is an exceptional employer, offering a dynamic work environment where innovation and commercial drive are at the forefront. With a strong focus on employee growth, the company provides opportunities for professional development and the chance to work with prestigious automotive and energy partners. Located in Stewartby, Bedfordshire, employees enjoy a collaborative culture that values creativity and strategic thinking, alongside competitive benefits including share options and a premium company car.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Stewartby
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Andersen EV and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Andersen EV are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Andersen EV on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Andersen EV. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Stewartby
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Andersen EV. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Andersen EV:Show us that you’ve done your homework! In your application, briefly mention what you admire about Andersen EV’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Andersen EV
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Andersen EV will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Andersen EV, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
