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- Tasks: Lead a dynamic team in driving local brand awareness through exciting events.
- Company: Join a vibrant Boston-based company focused on innovative marketing strategies.
- Benefits: Enjoy competitive pay, incentives, and opportunities for professional growth.
- Why this job: Be part of a fun, fast-paced environment with a strong focus on teamwork and creativity.
- Qualifications: A degree in marketing or equivalent experience; leadership and communication skills are key.
- Other info: Expect weekend work and travel across Southern NH and Central Mass.
The predicted salary is between 44000 - 69000 £ per year.
SUMMARY:
We are looking for an Regional Marketing Manager – Events & Retail to join our Boston leadership team! They will be leading and coaching a team of marketing representatives, and helping the team improve performance. This role is responsible for driving non-media lead generation and brand awareness locally through in-person experiential marketing.
Please note: this position has a significant weekend work requirement. A minimum of 40 partial or full weekends per year. And requires travel throughout the service area: Southern NH, Central Mass, Southwest Mass.
PRIMARY RESPONSIBILITIES:
- Recruiting, interviewing, hiring, and training new team members.
- In-field coaching.
- Manages department calendar – includes negotiating with event sponsors and outside vendors to procure space for events.
- Oversees participation in events, sponsorship, retail partnerships and creation of lead-gen opportunities.
- Expense and P&L management of Events & Showroom; controls spend within budget.
- Collaborates with internal partners such as Sales, Inside Sales, Talent Acquisition, HR & Finance
- Communicates results and strategy with management.
DIRECTION OF OTHERS:
* Provides guidance, training, and work direction to Retail Marketing Reps.
QUALIFICATIONS:
* Bachelor’s degree in marketing/communications preferred or equivalent demonstrated skills and abilities.
* Some experience in sales/marketing, planning events and/or managing sales/retail teams.
* Strong verbal and written communication skills.
* Ability to think strategically, with strong project management skills, including attention to detail
* Ability to demonstrate strong leadership skills
Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $55,994-$86,791 plus incentives. Average earners can expect to make $95,000-$165,000
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Regional Marketing Manager - Events & Retail employer: Andersen Corporation
Contact Detail:
Andersen Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager - Events & Retail
✨Tip Number 1
Network with professionals in the events and retail marketing space. Attend local industry meetups or conferences to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what companies like us are looking for in a Regional Marketing Manager.
✨Tip Number 2
Familiarise yourself with our brand and values. Understanding what we stand for will allow you to tailor your conversations and demonstrate how your experience aligns with our mission. This is especially important when discussing your vision for driving brand awareness.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully coached teams in the past. We value strong leadership, so be ready to share specific examples of how you've motivated and improved team performance in previous roles.
✨Tip Number 4
Be ready to talk about your experience with budget management and P&L oversight. Since this role involves controlling spend within budget, showcasing your financial acumen and strategic thinking will set you apart from other candidates.
We think you need these skills to ace Regional Marketing Manager - Events & Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, event planning, and team management. Use specific examples that demonstrate your leadership skills and ability to drive brand awareness.
Craft a Compelling Cover Letter: In your cover letter, express your passion for experiential marketing and how your background aligns with the role. Mention your experience in recruiting and coaching teams, as well as your strategic thinking abilities.
Showcase Your Communication Skills: Since strong verbal and written communication skills are essential for this role, ensure your application is free of errors and clearly articulates your thoughts. Consider including a brief example of a successful project where you communicated effectively.
Highlight Relevant Achievements: Include specific achievements related to lead generation and event management in your application. Quantify your successes where possible, such as the number of events managed or the increase in brand awareness achieved through your initiatives.
How to prepare for a job interview at Andersen Corporation
✨Showcase Your Leadership Skills
As a Regional Marketing Manager, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully coached or managed teams in the past.
✨Demonstrate Event Management Experience
Since this role involves planning and overseeing events, highlight any relevant experience you have in event management. Discuss specific events you've organised and the outcomes achieved.
✨Prepare for Weekend Work Discussion
This position requires significant weekend work. Be ready to address your availability and willingness to work weekends, and share how you plan to manage your time effectively.
✨Understand the Local Market
Familiarise yourself with the Southern NH and Central Mass areas. Research local trends and consumer behaviour to demonstrate your understanding of the market during the interview.
