Sales Executive in Walsall

The Sales Executive is responsible for accurately processing and administering all customer orders and enquiries and has responsibility for growing revenue from key accounts, ensuring customer needs are fully understood and met, to maximise spending across their portfolio. This role focuses on developing strong customer relationships, identifying opportunities for increased revenue, and delivering consistently high levels of service to support overall business growth.

Specific experience required:

• Proven track record in achieving sales targets
• Proven ability to influence and negotiate successful sales
• Proven ability to overcome objections and build relationships
• Proven ability to manage multiple accounts and increase revenue

Key Responsibilities:

• Account Growth & Revenue Expansion: Manage and develop a portfolio of key accounts to increase revenue and maximise customer spend. Proactively identify new opportunities within existing accounts, promoting the full range of BCS products and services. Achieve agreed targets for account growth, order conversion, and customer retention.
• Customer Relationship Management: Build strong, long-term relationships with customers, ensuring their needs are understood and acted upon. Provide expert guidance on suitable products and services to support customer requirements. Ensure all customer communications are logged and visible within the system.
• Quotations & Opportunity Management: Prepare accurate, timely quotations and collaborate with senior management on high-value enquiries. Track and follow up on all open quotations, capturing reasons for non-conversion to support continuous improvement.
• Order Processing & Administration: Process all customer orders and requisitions accurately and promptly. Maintain communication with customers to obtain all required information for order completion. Coordinate with procurement, logistics, and stores teams to ensure successful fulfilment. Manage the shared sales mailbox to ensure all incoming orders and requests are prioritised, actioned, and visible in the system.
• Customer Service: Deliver the highest standards of customer service across all interactions. Resolve queries and issues promptly, escalating where needed. Monitor daily deliveries, updating customers on any stock, transport, or scheduling queries. Build strong working relationships by demonstrating BCS values.
• Systems, Documentation & Process Compliance: Ensure all order-related documents and correspondence are correctly saved in system folders. Support the returns process by raising collection paperwork and coordinating with the transport team. Investigate credit requests and provide clear feedback to management and accounts. Follow established processes and contribute suggestions for continuous improvement.
• HSEQ: Work in line with HSEQ policies and risk assessments. Report accidents and positive interventions appropriately. Maintain safe working environments and use correct PPE where required.

Key measures & targets:

• Hit and exceed monthly revenue and account growth targets through proactive sales in line with monthly targets
• Build excellent customer relationships that drive repeat business and unlock new sales opportunities to secure future orders
• Engage and proactively communicate with accounts consistently to generate, secure, and convert high-value quotes within SLA guidelines
• Proactively review market trends and buying potential that key accounts could benefit from as an opportunity to increase revenue
• Timely and accurate processing of orders.
• Working consistently within all SLAs and KPIs.
• Achieve daily, weekly and monthly performance targets relating to the number of orders processed, lines worked, and total monetary value achieved.
• Effective management of the central mailbox.
• Quality and accuracy of sales documentation and credits raised.
• Positive internal and external customer feedback.
• Proactively check and manage all customer orders to prevent delays or errors, ensuring every order is delivered on time and in full.

Key relationships:

• External customers and key accounts
• Suppliers and Distributors
• Internal Sales Team
• Procurement
• Logistics
• Stores
• Department Team Leaders

Person Specification:

Essential:

• Consistently achieves and exceeds sales targets through a strategic, customer-focused approach.
• Strong influencing and negotiation skills, securing successful outcomes in competitive environments.
• Skilled in overcoming objections, building trust, and developing long-term client relationships.
• Experience managing multiple accounts simultaneously while driving sustained revenue growth.
• Highly organised with strong administrative capabilities and excellent attention to detail.
• Confident using a wide range of computer systems and CRM tools with accuracy and efficiency.
• Able to handle high volumes of enquiries, calls, and orders while maintaining accuracy and quality of service.
• Excellent communication skills with a commitment to delivering outstanding customer service.
• Collaborative team player who works effectively with cross-functional teams to progress and fulfil orders.

Desirable:

• Product knowledge or experience in construction or traffic management.
• Experience using SOP systems (e.g., Insphire).