Director, Digital & Insights, Strategic Communications in London

Who We Are

FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world’s top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex challenges.

At FTI Consulting, you’ll work side-by-side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you’ll be an integral part of a focused team where you can make a real impact. You’ll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you. Are you ready to make your impact?

About The Role

The Strategic Communications practice of FTI Consulting offers specialist expertise across a variety of disciplines and sectors including financial services, retail and consumer, natural resources, energy, public affairs, real estate, professional services, technology media telecoms (TMT), healthcare and life sciences. Our Digital & Insights team sits at the centre of FTI Consulting’s Strategic Communications offering, helping clients understand, shape and protect their reputation across an increasingly complex digital landscape. We work across social media, executive profiling, corporate campaigns, digital reputation, content strategy, AI-era search, and integrated communications programmes.

We are seeking a talented and versatile individual to join our Digital & Insights practice in London. This is an opportunity to play a key role within an ambitious and fast-growing team, advising some of the world’s most high-profile companies on their reputation, digital presence, and stakeholder engagement. The ideal candidate will bring deep experience in digital communications, corporate reputation, integrated campaigning, and the strategic use of data and analytics, combined with sound judgement and an ability to manage complex client relationships. This role suits someone who is ready to play a pivotal role in landing and leading major accounts, drive creative thinking, and act as a trusted advisor, while also looking to continue growing their leadership career within a collaborative and entrepreneurial environment.

What You’ll Do

• Client delivery
• Serve as an advisor to key corporate clients across a range of sectors, often in high-stakes or reputationally sensitive contexts.
• Lead the development and execution of integrated communications programmes across stakeholder groups, with a focus on digital channels and platforms.
• Create high-quality content and insights that support reputation management, CEO positioning, public campaigns, and digital strategy.
• Advise clients on how to navigate new communications trends, and be experienced in the reputational implications of AI search, generative content, and evolving content ecosystems.
• Work closely with colleagues across a range of sectors including financial services, public affairs, TMT, life sciences and employee engagement to design integrated reputation campaigns.
• Apply insight from data and analytics to shape campaign direction, narrative development, and channel selection.
• Use real-time performance data to optimise live campaigns and proactively identify risks or opportunities.
• Collaborate with our in-house data and analytics experts to develop and sell new insight-driven offers, enhance campaign planning, and ensure a forward-looking approach to measurement and reputation intelligence.
• Business leadership
• Contribute to new business development by identifying opportunities, leading proposals, and presenting to prospective clients.
• Support the growth of the Digital & Insights team through innovation, thought leadership, and evolving our offer.
• Ensure work is grounded in meaningful metrics and KPIs that link to reputation or commercial outcomes.
• Team leadership
• Coach and mentor junior colleagues, and play an active role in fostering a high-performing, inclusive team culture.
• Take responsibility for the effective staffing and delivery of key client accounts, ensuring teams are appropriately structured, commercially aware, and mindful of revenue, profitability and sustainable resourcing.
• Champion collaboration across practices to develop cohesive client programmes that reflect the full range of stakeholder needs.
• Share relevant external trends, innovations and competitive intelligence with the wider group, helping the team stay ahead of emerging reputational risks, platform changes and stakeholder behaviours.
• Actively shape and evolve team-wide best practice in areas such as digital campaigning, insight-led communications and integrated planning, ensuring that standards reflect both innovation and effectiveness across our work.
• Maintain firm culture as a figurehead and mentor.

How You’ll Grow

We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications. You’ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth. As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.

What You Will Need to Succeed

• Significant experience in Corporate communications, digital campaigning, or integrated agency consultancy.
• A strong track record in leading large, multi-channel client programmes.
• Excellent writing and content development skills across digital and leadership platforms.
• Sound understanding of stakeholder mapping, messaging strategy, and issues management.
• Familiarity with digital marketing principles, including paid media and analytics.
• Strong grasp of digital measurement frameworks and experience translating data into clear, actionable insight for clients.
• Experience advising listed companies or clients in complex or regulated sectors.
• Understanding of how LLMs and generative AI are reshaping search, media and stakeholder behaviours, and an ability to integrate this into communications thinking.