Social Media Manager (Sport)

AND THE NEW is an award-winning social-first strategic marketing agency. We are defined by our obsession to inspire and engage audiences through their passions across sports, entertainment, and culture. We work with leading sports brands, rights‑holders, teams, events, federations, publishers, and global sport and culture properties. We are looking for a Social Media Manager who can lead from the front. If you think like a publisher, stay calm under pressure, and know how to balance detail, pace, and quality, this role is for you.

AT A GLANCE

• Lead day-to-day social across priority sport and culture accounts for one of the UK’s most ambitious social-first agencies
• Manage channels across Instagram, TikTok, YouTube, Facebook, and other relevant platforms
• Play a central role in content planning, publishing, reporting, community management, and reactive social
• Work closely with strategists, creatives, editors, and designers to shape work built for growth, not just output
• Own day-to-day client communication, approvals, and delivery across fast-moving accounts
• Support live publishing and content capture when needed across events, shoots, and high-pressure moments
• London hybrid role, typically 2–3 days per week in person, with some travel depending on client, event, and production needs

KEY RESPONSIBILITIES:

• Own the day-to-day running of social channels across priority client accounts
• Manage publishing across Instagram, TikTok, YouTube, Facebook, and other relevant platforms
• Build and maintain content calendars that balance campaign priorities, always‑on activity, reactive opportunities, and platform‑native storytelling
• Write strong captions, posting copy, briefs, and content plans with a clear understanding of audience, platform behaviour, and brand tone
• Lead community management across accounts, including comment moderation, audience interaction, escalation handling, and spotting opportunities to engage in real time
• Work closely with strategists, creatives, editors, and designers to help shape social-first ideas from concept through to delivery
• Turn strategy into execution by making sure content is packaged, scheduled, published, and optimised properly
• Support live and near‑live content delivery across events, live sport, shoots, launches, and high‑pressure moments where pace and judgement matter
• Capture lightweight content on site where needed and work with production teams to get assets live quickly and cleanly
• Manage approvals and day-to-day client communication with professionalism, pace, and attention to detail
• Keep workstreams moving by coordinating timelines, asset requirements, feedback loops, and publishing deadlines across internal and external teams
• Monitor channel and content performance regularly, turning insight into action rather than just reporting numbers
• Identify patterns in audience behaviour, content performance, and platform shifts, then feed those learnings back into planning and execution
• Help shape content that is built for growth through better hooks, better packaging, stronger platform fit, smarter distribution, and sharper iteration
• Maintain high standards across channel hygiene, file organisation, publishing accuracy, and handovers

REQUIREMENTS

• Proven hands‑on experience managing social media in a brand, rights‑holder, team, publisher, agency, media, entertainment, or culture‑led environment
• Strong knowledge of platform best practice across Instagram, TikTok, YouTube, Facebook, and other relevant platforms
• A clear understanding of what makes social content work on-platform, including format, pacing, storytelling, packaging, and distribution
• Experience managing day-to-day publishing, community management, content calendars, and reporting across multiple channels
• Confidence working with internal creative teams and giving clear briefs and feedback to editors, designers, and strategists
• Confidence handling day-to-day client communication, approvals, and stakeholder management
• Strong organisational and project management skills, with the ability to manage multiple deadlines and moving parts without losing grip on detail
• Good instincts in reactive, fast‑moving, or live content environments
• Comfortable working in a hybrid environment and travelling when required for shoots, events, or client needs
• Based within commuting distance of London

BENEFITS

• 25 days’ holiday + bank holidays + birthday off
• Hybrid working (2-3 days in Central London office)
• Employee Lifestyle and Discounts Benefits scheme
• Annual training budget to drive your personal development and continual learning in an area of your choice
• Free gym membership
• Free in‑office barista coffee
• Enrolment into the agency-wide profit‑sharing bonus scheme
• Opportunity to grow with a rising agency making award-winning work

We actively welcome applicants from all backgrounds, experiences, and industries. At AND THE NEW, we believe great ideas are born from difference and we’re building a team that reflects that.