At a Glance
- Tasks: Lead social media for top sports brands and create engaging content across platforms.
- Company: Join an award-winning, innovative marketing agency focused on sports and culture.
- Benefits: Enjoy 25 days holiday, hybrid work, and opportunities for professional growth.
- Other info: Fast-paced environment with exciting projects and a chance to make a real impact.
- Why this job: Shape the future of social media in sports and connect with passionate audiences.
- Qualifications: Experience in social media management and a strong understanding of platform best practices.
The predicted salary is between 35000 - 45000 £ per year.
AND THE NEW is an award-winning social-first strategic marketing agency. We are defined by our obsession to inspire and engage audiences through their passions across sports, entertainment, and culture. We work with leading sports brands, rights‑holders, teams, events, federations, publishers, and global sport and culture properties. But we do not think like a traditional agency, and this is not a traditional social role. We are not here to simply keep channels ticking over. We are here to build audiences, shape relevance, and drive growth through better ideas, sharper execution, smarter packaging, and constant iteration. We are looking for a Social Media Manager who can lead from the front.
If you think like a publisher, stay calm under pressure, and know how to balance detail, pace, and quality, this role is for you.
AT A GLANCE
- Lead day-to-day social across priority sport and culture accounts for one of the UK’s most ambitious social-first agencies
- Manage channels across Instagram, TikTok, YouTube, Facebook, and other relevant platforms
- Play a central role in content planning, publishing, reporting, community management, and reactive social
- Work closely with strategists, creatives, editors, and designers to shape work built for growth, not just output
- Own day-to-day client communication, approvals, and delivery across fast-moving accounts
- Support live publishing and content capture when needed across events, shoots, and high-pressure moments
- London hybrid role, typically 2–3 days per week in person, with some travel depending on client, event, and production needs
KEY RESPONSIBILITIES:
- Own the day-to-day running of social channels across priority client accounts
- Manage publishing across Instagram, TikTok, YouTube, Facebook, and other relevant platforms
- Build and maintain content calendars that balance campaign priorities, always‑on activity, reactive opportunities, and platform‑native storytelling
- Write strong captions, posting copy, briefs, and content plans with a clear understanding of audience, platform behaviour, and brand tone
- Lead community management across accounts, including comment moderation, audience interaction, escalation handling, and spotting opportunities to engage in real time
- Work closely with strategists, creatives, editors, and designers to help shape social-first ideas from concept through to delivery
- Turn strategy into execution by making sure content is packaged, scheduled, published, and optimised properly
- Support live and near‑live content delivery across events, live sport, shoots, launches, and high‑pressure moments where pace and judgement matter
- Capture lightweight content on site where needed and work with production teams to get assets live quickly and cleanly
- Manage approvals and day-to-day client communication with professionalism, pace, and attention to detail
- Keep workstreams moving by coordinating timelines, asset requirements, feedback loops, and publishing deadlines across internal and external teams
- Monitor channel and content performance regularly, turning insight into action rather than just reporting numbers
- Identify patterns in audience behaviour, content performance, and platform shifts, then feed those learnings back into planning and execution
- Help shape content that is built for growth through better hooks, better packaging, stronger platform fit, smarter distribution, and sharper iteration
- Maintain high standards across channel hygiene, file organisation, publishing accuracy, and handovers
REQUIREMENTS
- Proven hands‑on experience managing social media in a brand, rights‑holder, team, publisher, agency, media, entertainment, or culture‑led environment
- Strong knowledge of platform best practice across Instagram, TikTok, YouTube, Facebook, and other relevant platforms
- A clear understanding of what makes social content work on-platform, including format, pacing, storytelling, packaging, and distribution
- Experience managing day-to-day publishing, community management, content calendars, and reporting across multiple channels
- Confidence working with internal creative teams and giving clear briefs and feedback to editors, designers, and strategists
- Confidence handling day-to-day client communication, approvals, and stakeholder management
- Strong organisational and project management skills, with the ability to manage multiple deadlines and moving parts without losing grip on detail
- Good instincts in reactive, fast‑moving, or live content environments
- Comfortable working in a hybrid environment and travelling when required for shoots, events, or client needs
- Based within commuting distance of London
BENEFITS
- 25 days’ holiday +
Social Media Manager (Sport) in London employer: AND THE NEW
AND THE NEW is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about sports and social media. With a focus on employee growth, the agency offers opportunities to lead high-profile projects in a hybrid London setting, ensuring a balance of collaboration and flexibility. Employees benefit from a supportive environment that encourages creativity and strategic thinking, making it an ideal place for those looking to make a meaningful impact in the world of social-first marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager (Sport) in London
✨Tip Number 1
Get your social media game on point! Make sure you’re up to speed with the latest trends and platform updates. Show us how you can create engaging content that resonates with audiences across Instagram, TikTok, and more.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or at events. Don’t be shy about reaching out to people in the sports and culture space; they might just have the inside scoop on opportunities.
✨Tip Number 3
Show off your portfolio! If you’ve got past work that highlights your skills in community management and content creation, flaunt it. We want to see how you’ve driven growth and engagement in previous roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Social Media Manager (Sport) in London
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your enthusiasm for social media shine through! We want to see how you engage with audiences and your understanding of the platforms we work with. Share examples of your past experiences that highlight your love for sports and culture.
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the Social Media Manager role. Use keywords from the job description and demonstrate how your skills align with what we're looking for. This shows us that you've done your homework and are genuinely interested in joining our team.
Be Creative with Your Content:Since this is a social-first role, don’t hesitate to showcase your creativity in your application. Whether it’s through a unique cover letter or an engaging portfolio, show us how you can think outside the box and create content that resonates with audiences. We love fresh ideas!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do at AND THE NEW!
How to prepare for a job interview at AND THE NEW
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and best practices for Instagram, TikTok, YouTube, and Facebook. Research how these platforms work and what type of content resonates with their audiences. This will show that you understand the nuances of each platform and can tailor your strategies accordingly.
✨Showcase Your Creativity
Prepare to discuss your past social media campaigns and how you’ve driven engagement. Bring examples of your work that highlight your ability to create compelling content and tell a story. Be ready to brainstorm new ideas on the spot; they’ll want to see your creative thinking in action!
✨Demonstrate Your Organisational Skills
Since this role involves managing multiple channels and deadlines, be prepared to talk about how you stay organised. Share specific tools or methods you use to keep track of content calendars, approvals, and community management. This will reassure them that you can handle the fast-paced environment.
✨Engage with Their Work
Before the interview, take some time to engage with AND THE NEW’s social media accounts. Comment on their posts or share your thoughts on their recent campaigns. This shows genuine interest and gives you talking points during the interview, making it easier to connect with the team.
