Ancient Remedies is a DTC wellness brand built around a flagship product. We've scaled primarily through direct-response funnels and continuous A/B testing, and we're now pivoting toward a branded operation — growing AOV and LTV, building out organic Shopify, and evolving from a single hero SKU into a broader catalogue. We're hiring a Head of Ecommerce to own the conversion engine end-to-end through that transition. This role owns: revenue-per-visitor across the storefront and funnels, and the shape of the offer itself: setting the testing roadmap across sales pages, upsells, checkout, and landing pages; sourcing and validating new angles, new formats, and better offers; leading the technical implementation of those tests; and owning error handling and QA across the stack. The Team: They'll inherit an existing team across strategy, copy, development, and design, with room to build it out wherever they see gaps. Reports to: one of the Founders and handles the handoffs with our external email/SMS agency and internal engineering team on pixel integrity, tracking, and order-sync. The right person is: Obsessed with optimization and the process side of it — someone who instinctively sets up the systems, rituals, and scorecards that guarantee continuous improvement across every surface they own, not just the ones in vogue this quarter. They've run a meaningful DTC ecommerce operation before at comparable scale, with real operator experience in both a major ecommerce platform and a funnel-builder. They know direct-response cold and have a credible view on moving a business from pure DR into something more durably branded — how to grow AOV without killing CVR, how to lift LTV through product mix and post-purchase, how organic Shopify fits alongside funnel traffic. They live in the data — ROAS, CVR lift, stat-sig — and can walk through their test-prioritization framework in the first call. Comfortable managing a distributed team across time zones and creatively literate enough to tell good copy from bad even though they won't be writing it. Must-haves: Own all CRO - new funnel builds, optimization of existing funnels, full test pipeline. Grow CM/1 contribution. Establish and own tracking + reporting - accurate, useful metrics that depict success/failure honestly. Every report ties to a tight KPI worth optimizing for. Establish and own the critical checklist - tax collection, order passback, QC, page integrity, the technical baseline that must always work. Build a self-improving testing system - quality of tests, hit rate, and quality of new angles / bundles / upsells all rise quarter over quarter. Team management - workflows, hiring, growing or firing, until a quality bar is met across every role. Own the Shopify site - previously neglected; now a real conversion surface. Take over the in-house funnel transition . Customer signal intake from CS, comments, reviews flowing into the testing roadmap Cross-department interfaces - clear handoffs with Email/SMS, Engineering, Supply, Product, Compliance Pipeline for external requests into CRO Marketplaces What We Offer: ~ Competitive salary - Benchmarked to market rate with regular reviews as we grow. ~ Performance bonuses - Your results are recognized and rewarded. We celebrate people who move the needle. ~ Fully remote - Work from wherever you do your best thinking. No commute, no compromise. ~ Flexible hours - Async-friendly and autonomy-driven. We care about output, not when you’re online. ~22 days PTO - 22 days paid holiday plus 4 paid sick days — no questions asked. ~ WFH equipment budget - One-time budget to get your home office set up with the IT equipment you need from day one. ~ Learning budget - Annual allowance for courses, books, and anything that helps you grow. ~ Real ownership - At 100 people, your work has direct impact. No bureaucracy, no waiting for permission. ~ A team that cares - Genuinely warm, highly productive people who show up for each other as much as for the work. ~ Room to grow - We’re scaling fast. The role you start in today can grow into something much bigger tomorrow. All applications will be treated strictly confidential. Only short-listed candidates will be contacted. Thank you for applying!
