Ancient Remedies is a DTC wellness brand built around a flagship product. We've scaled primarily through direct-response funnels and continuous A/B testing, and we're now pivoting toward a branded operation — growing AOV and LTV, building out organic Shopify, and evolving from a single hero SKU into a broader catalogue. We're hiring a Head of Ecommerce to own the conversion engine end-to-end through that transition.
This role owns: revenue-per-visitor across the storefront and funnels, and the shape of the offer itself: setting the testing roadmap across sales pages, upsells, checkout, and landing pages; sourcing and validating new angles, new formats, and better offers; leading the technical implementation of those tests; and owning error handling and QA across the stack.
The Team: They'll inherit an existing team across strategy, copy, development, and design, with room to build it out wherever they see gaps.
Reports to: one of the Founders and handles the handoffs with our external email/SMS agency and internal engineering team on pixel integrity, tracking, and order-sync.
The right person is:
- Obsessed with optimization and the process side of it — someone who instinctively sets up the systems, rituals, and scorecards that guarantee continuous improvement across every surface they own, not just the ones in vogue this quarter.
- They've run a meaningful DTC ecommerce operation before at comparable scale, with real operator experience in both a major ecommerce platform and a funnel-builder.
- They know direct-response cold and have a credible view on moving a business from pure DR into something more durably branded — how to grow AOV without killing CVR, how to lift LTV through product mix and post-purchase, how organic Shopify fits alongside funnel traffic.
- They live in the data — ROAS, CVR lift, stat-sig — and can walk through their test-prioritization framework in the first call.
- Comfortable managing a distributed team across time zones and creatively literate enough to tell good copy from bad even though they won't be writing it.
Must-haves:
- Own all CRO - new funnel builds, optimization of existing funnels, full test pipeline. Grow CM/1 contribution.
- Establish and own tracking + reporting - accurate, useful metrics that depict success/failure honestly. Every report ties to a tight KPI worth optimizing for.
- Establish and own the critical checklist - tax collection, order passback, QC, page integrity, the technical baseline that must always work.
- Build a self-improving testing system - quality of tests, hit rate, and quality of new angles / bundles / upsells all rise quarter over quarter.
- Team management - workflows, hiring, growing or firing, until a quality bar is met across every role.
- Own the Shopify site - previously neglected; now a real conversion surface.
- Take over the in-house funnel transition.
- Customer signal intake from CS, comments, reviews flowing into the testing roadmap
- Cross-department interfaces - clear handoffs with Email/SMS, Engineering, Supply, Product, Compliance
- Pipeline for external requests into CRO
- Marketplaces
What We Offer:
- Competitive salary - Benchmarked to market rate with regular reviews as we grow.
- Performance bonuses - Your results are recognized and rewarded. We celebrate people who move the needle.
- Fully remote - Work from wherever you do your best thinking. No commute, no compromise.
- Flexible hours - Async-friendly and autonomy-driven. We care about output, not when you’re online.
- 22 days PTO - 22 days paid holiday plus 4 paid sick days — no questions asked.
- WFH equipment budget - One-time budget to get your home office set up with the IT equipment you need from day one.
- Learning budget - Annual allowance for courses, books, and anything that helps you grow.
- Real ownership - At 100 people, your work has direct impact. No bureaucracy, no waiting for permission.
- A team that cares - Genuinely warm, highly productive people who show up for each other as much as for the work.
- Room to grow - We’re scaling fast. The role you start in today can grow into something much bigger tomorrow.
All applications will be treated strictly confidential.
Only short-listed candidates will be contacted.
Thank you for applying!
