Head of Creator and Affliate in Lewes

ABOUT US

Ancient + Brave is a female founded, mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends. Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health.

Ancient + Brave has been recognised in The Sunday Times 100 fastest-growing private companies for three consecutive years - most recently placing 7th - and ranked 4th in the Oresa Retail Growth Index in 2025. It's a reflection of the quality of what we build, the community we serve, and the discipline with which we operate.

Social and environmental responsibility has always been at the heart of the business and woven into how we operate. We're a certified B Corp, a member of 1% for the Planet, and through the Made By Brave Foundation we direct 1%+ of all revenue to environmental and social causes.

As an equal-opportunity employer we are committed to an inclusive and diverse workplace culture, where we are brave, connected and intentional - and lead with integrity. Please find out more by reading our JEDI statement which can be found here.

We operate from beautiful head offices overlooking the river Ouse in Lewes, East Sussex.

THE ROLE

This is an influential role within the business. Influencer is becoming part of every aspect of the Ancient + Brave brand, not just a communication channel. It ties into our paid media and our brand creative, as well as traditional influencer marketing, affiliates and UGC. We are looking for someone who can play to all of these strengths and make every partnership as effective as possible.

You will put a clear structure in place for our influencer strategy as we go into 2027, bringing strong beauty and wellness experience and applying learnings across the board. You will partner closely with our Market Directors, taking a global point of view on how one influencer strategy is made local where relevant.

You will work in close alignment with the CMO, our Creative Director and our Founder on all things strategic, and in close partnership with the Head of Performance on how influencer works alongside paid media.

WHAT YOU'LL DO

Build our influencer infrastructure

• Set a clear 360 vision for influencer across paid media, brand creative, influencer marketing, affiliates and UGC, defining how it will be delivered across the year and how it splits by market

• Define how influencer content is used and paid for across all channels, so every partnership is as effective and efficient as possible

• Set clear brand guidelines and creator selection criteria, working to clear business needs so volume never comes at the expense of the brand or the target customer alignment.

• Build a measurement framework aligned to those guidelines, ensuring everything delivers on ROI whether its Organic or amplified in paid.

• Build a testing and learning framework to enable a clear understanding of the most effective creator profiles, formats and hooks and optimise accordingly.

Own influencer processes and partnerships

• Define the processes behind every partnership: the contracts we use, what we should and shouldn't pay for, and how deals are approved

• Build a rate card, template library and a clear negotiating position for Ancient + Brave as a brand, giving the team benchmarks and guidelines to execute at scale and avoid pricing from scratch

• Lead the paid usage rights strategy across all creator content, working with the Head of Performance so influencer and paid media work in partnership and deliver volume at a cost that supports the unit economics of the business

• Ability to negotiate partnerships at every level, from celebrity and macro talent to smaller creators, working with agents and management to ensure the correct rights, permissions, usage terms, renewals and exclusivity are in place and guiding the team to do the same.

Build the affiliate creator funnel

• Develop a clear strategic approach to affiliate creators for Ancient + Brave and a programme that is capable of scale.

• Oversee recruitment, activation and retention of creators into the defined affiliate programme, and be accountable for the health and growth of the roster

• Partner the Head of Performance on the unit economics and commission rate and briefing strategies before ensuring the right creators are in the programme producing work and driving impact.

• Work with the Affiliate Executive to build the onboarding and management process properly as the programme scales

• Understand the affiliate creator landscape as it stands today and where it is heading, across networks, platform-native programmes and social commerce and be prepared to evolve and innovate as needed

• Define the processes behind every partnership: the contracts we use, what we should and shouldn't pay for, and how deals are approved

• Build a rate card, template library and