Creative Strategist in Lewes

We are looking for a Creative Strategist to build our performance marketing engine in-house.

Key Responsibilities

• Insight‑Led Creative Strategy: Translate performance data, audience insights and testing learnings into clear creative strategies and opportunities. Identify the most compelling angles, messages and territories for paid social campaigns across Meta, TikTok and emerging platforms. Build and maintain a creative testing framework that enables rapid iteration and learning. Stay ahead of platform trends, cultural moments and competitor creative to bring fresh thinking to the team.
• Creative Briefing & Concepting: Own the briefing process for all performance creative, writing clear, inspiring briefs that translate strategy into action. Develop multiple creative routes quickly, balancing brand storytelling with direct response needs. Ideate concepts for paid social across formats including UGC, statics, motion and product‑focused content. Work closely with designers, editors and external creators to bring ideas to life.
• Copywriting & Messaging: Write performance‑driven copy for ads, hooks, headlines, body text and CTAs. Develop messaging frameworks that can be tested and iterated across audiences and formats. Ensure all copy is aligned with Ancient + Brave's tone of voice while optimised for conversion.
• Creative Pipeline & Collaboration: Support the development of a scalable creative production pipeline. Work across Performance, Brand and Creative teams to ensure alignment and efficiency. Comfortable using AI tools to support ideation and creative at scale.

Qualifications & Experience

• Proven experience in a creative strategy, performance creative or content strategy role – ideally within a D2C brand in wellness, beauty, lifestyle or FMCG.
• Strong understanding of what drives creative performance on Meta and TikTok.
• Demonstrable copywriting ability across short‑form, high‑impact formats.
• Ability to think strategically and execute creatively – comfortable operating at both levels.
• Experience building or managing a creative testing process.
• Confident working cross‑functionally in a fast‑paced environment.
• Strong creative judgement paired with commercial thinking.
• Insight‑driven, creative and intellectually curious.
• Proactive and comfortable working autonomously.
• Calm under pressure with the ability to manage multiple workstreams.
• Collaborative and generous with ideas.
• Excited by purpose‑led brands and wellness storytelling.
• Detail‑oriented but able to see the big picture.
• Available at short notice and open to part‑time or flexible working arrangements.

Benefits

• All team members receive a laptop, headphones, ergonomic desks and office monitors.
• Caledonian kitchen with stocked supplies and product discounts (50% off).
• Discretionary bonus based on company performance and individual contributions; salaries reviewed annually.
• Pension contributions ESG‑invested.
• Private Medical Insurance with swift access to high‑quality care and 24/7 Virtual GP.
• Medicash plan offering specialist consultations, health screenings and dental, optical and complementary therapies.
• Mintago platform for financial wellbeing, discounts and salary‑sacrifice schemes covering childcare, cycle‑to‑work, gym, groceries, EV and mobile purchases.
• Annual holiday allowance of 25 days plus bank holidays and one wellbeing day.
• Continuous training and professional development opportunities; complimentary nutrition and workout sessions.

Equal Opportunity Employer

We are an equal‑opportunity employer committed to fostering an inclusive and diverse workplace culture and celebrate varied perspectives.