Brand Director in Lewes

About Us

We are a mission-driven wellness brand with an award-winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health. We are shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women’s health. Our vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment. As a B-Corp, Ancient + Brave meets the highest standards of social and environmental impact.

The Role

We are seeking a visionary and highly collaborative Brand Director to lead the development and execution of Ancient + Brave’s brand strategy and creative expression. This is a senior leadership role responsible for shaping how the brand shows up in the world — emotionally, visually, and culturally — while ensuring consistency, clarity, and impact across all touchpoints. The Brand Director will own brand strategy and oversee creative execution, with direct leadership of the Creative Studio and Brand Execution team. Working in close partnership with the Founder who is our Creative visionary and often wears the Creative Director hat and the Chief Commercial Officer, this role will help turn bold creative ideas into world-class campaigns, storytelling, and brand experiences. This role requires someone who is both strategically rigorous and creatively fluent — equally comfortable setting long-term brand direction and getting hands-on to bring ideas to life.

Key Responsibilities

• Brand Strategy & Vision
  • Define and evolve Ancient + Brave’s long-term brand strategy, ensuring it aligns with the founders' vision, business objectives and cultural relevance.
  • Safeguard brand positioning, tone of voice, visual identity, and narrative across all channels and markets.
  • Translate brand strategy into clear creative direction and actionable frameworks for teams and partners.
  • Identify opportunities for brand growth, innovation, and differentiation in a competitive wellness landscape.
• Creative Leadership & Execution
  • Lead and inspire the Creative Studio, Social Media, Community and Brand Execution teams to deliver high-quality, on-brand creative work at pace and within a tightly managed budget.
  • Oversee the strategic and creative development of integrated campaigns, product launches, and storytelling across digital, retail, packaging, PR, advertising and community.
  • Act as a senior creative partner to the Founder and Chief Commercial Officer, collaborating closely on ideation, concepts, and campaign development.
  • Balance creative ambition with commercial effectiveness, ensuring work delivers both emotional impact and measurable results.
• Collaboration & Stakeholder Management
  • Build a strong, trusted working relationship with the Founder, respecting and amplifying their creative vision while bringing structure, clarity, and momentum.
  • Partner closely with the Chief Commercial Officer to ensure brand strategy supports commercial growth, customer acquisition, and retention.
  • Work cross-functionally with Nutrition, Innovation, Marketing, Digital and Operations to ensure brand coherence and excellence end-to-end.
  • Manage and brief external agencies, freelancers, and production partners as required.
• Team Leadership & Development
  • Lead, mentor, and develop high-performing multi-disciplinary teams fostering a culture of collaboration, curiosity, and excellence.
  • Set clear priorities, processes, and ways of working to ensure efficient and inspired creative output.
  • Champion diversity of thought and creative excellence across the team and create a non-hierarchical environment where ideas can flourish and team members can learn and develop at pace.

Who You Are

To be successful in this role, you will need the following skills / knowledge / experience:

• Proven experience in a senior brand or creative leadership role within a premium consumer brand or agency (wellness, beauty, fashion, lifestyle, or adjacent sectors).
• Strong track record of building and evolving brands with cultural relevance and commercial impact.
• Deep understanding of brand strategy, storytelling, and creative execution across multiple channels.
• Highly collaborative leadership style, comfortable co-creating with founders and senior stakeholders.
• Collaborative decision-maker with strong creative judgment and the ability to inspire trust.
• Commercially minded, with an appreciation of how brand drives growth.
• Excellent communicator with the ability to articulate creative ideas clearly and persuasively.

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You will be:

• Hungry: Ambitious, driven with a growth mindset, always seeking ways to learn, develop and be better.
• Humble: No ego, collaborative team player, always acts with integrity and clear sense of accountability, aligned with our B-Corp values.
• High Performing - Effective: Efficient, with a solid work ethic. Always operates with self-awareness that enables them to consistently push for exceptional results—while maintaining resilience, balance, and self-care.
• Hustle: Entrepreneurial. Innovative, fast-paced, great communicator. Always adept at solving problems and navigating dynamic, ever-changing situations.

Please Note

This role requires full time working at our Lewes offices. Please apply only if you’re within a reasonable commute. We’re not seeking recruitment support for this role at this time.

Why Join Us

Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back a percentage of all sales towards helping environmental partners, so we can work together towards a better future for our planet.

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued. We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase). We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments). Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most. Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme. Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase. In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed. We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.

An important note on our ways of working… As a fast-paced scale-up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our new HQ (a beautiful riverside office situated in Lewes, East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time. We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.