Marketing Manager, UK

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high-caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

What you’ll be doing (job duties):

• Growth: Build and optimise growth strategies based on market-level data insights to form ROI-positive strategies for growing existing user revenues/volume and acquiring high LTV new customers.
• Brand & Partnerships: Work with the Integrated Brand & Partnerships teams to ensure local relevancy for UK brand efforts across integrated brand campaigns and global/local brand partnerships.
• Strategic Campaign Management: Develop and execute comprehensive marketing strategies (using Paid and Owned & Operated channels) aligned with Coinbase's business objectives, ensuring cohesive campaigns across various channels to drive user acquisition, engagement, and retention.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including Product, Engineering, Design, and Data Science, to align marketing initiatives with product launches, feature updates, and market trends, ensuring a unified approach and consistent messaging.
• Performance Analytics and Optimization: Utilize data-driven insights to assess campaign performance, conduct A/B testing, and optimize strategies for maximum impact. Regularly report on key performance metrics, providing actionable recommendations for continuous improvement.
• Meaningful Content Creation: Develop and implement a cohesive content strategy, create engaging content, and stay updated on industry trends to ensure impactful communication across diverse channels.
• Events & Community Management: Plan, execute, and oversee marketing events, both virtual and in-person, to enhance brand visibility and engage the community. Manage community initiatives, cultivating relationships with users and influencers to foster a vibrant and supportive community around Coinbase.

What we look for in you (job requirements):

• Autonomy: Ability to work autonomously, taking ownership of marketing initiatives and making informed decisions to drive results.
• Experience: 6+ years proven experience in a marketing role, preferably within the fintech, crypto, or technology industry, with a track record of developing and executing successful marketing strategies (from paid to owned & operated channels).
• Analytical Skills: Strong analytical skills with the ability to leverage data insights to inform decision-making. Proficiency in using analytics tools and platforms to measure campaign performance and optimize marketing strategies.
• Communication Skills: Excellent written and verbal communication skills. Ability to convey complex ideas and strategies clearly and effectively to internal teams, stakeholders, and external audiences.
• Fluent in English (written and spoken).

Nice to haves:

• Previous experience with Crypto in the UK.
• Fluency in other languages such as French, Spanish, Italian, Dutch, & German.

Pay Transparency Notice: The target annual salary for this position ranges from £78,840 to £87,600 GBP. Full-time offers include target bonus, target equity, and benefits (medical, dental, and vision).

Commitment to Equal Opportunity: Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, colour, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or any other protected status.