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- Tasks: Lead integrated marketing campaigns and manage media operations to boost brand visibility.
- Company: Join Ancestry, a leader in family history, dedicated to enriching lives through personal discovery.
- Benefits: Enjoy flexible working, 25 days off, annual bonuses, company stock, and health options.
- Why this job: Make a significant impact in an award-winning team while fostering diversity and inclusion.
- Qualifications: 8+ years in marketing with a strong grasp of strategy and customer acquisition required.
- Other info: This is a full-time, permanent role with a flexible location policy.
The predicted salary is between 43200 - 72000 £ per year.
About Ancestry: When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). Together, we work every day to foster a work environment that’s inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.
We are looking for a dynamic and results-driven Senior Integrated Marketing Manager to lead and execute campaigns across local and international markets to enhance brand visibility and drive business growth. Reporting to the Director of UK Marketing, you will have ownership of day-to-day brand media operations, programming, and sponsorship responsibilities, ensuring that marketing efforts are strategic, cohesive, and aligned with business objectives. You will have the opportunity to make a significant impact in an award-winning marketing team and shape the future of our brand.
We offer flexible working which allows you to choose where you prefer to work (at home or in office); however, you must reside in the UK and be willing to attend the office for in-person collaboration once a week.
What you will do:
- You will lead end-to-end development of integrated marketing campaigns in the UK and Ireland.
- Support the broader marketing team in delivering Core Market campaigns.
- Oversee creative development for brand and upper-funnel campaigns.
- Manage day-to-day media operations with our agency partner.
- Monitor important KPIs such as brand awareness and campaign metrics.
- Manage local media related to Programming & Sponsorships.
- Agree on investment levels and manage financial administration with agencies.
Who you are:
- You have 8+ years of marketing experience.
- Proven success in marketing strategy and customer acquisition.
- Extensive experience in full-funnel marketing campaigns.
- Strong understanding of balancing brand building with performance marketing to ensure the best investment mix.
- Ability to leverage data to drive business growth and marketing strategies.
Qualifications:
- A bachelor’s degree is required.
- Familiarity with international marketing is preferred.
- Experience in recurring revenue models or genealogy/DNA testing industry a plus.
This is a full time, permanent position with full benefits, including 25 days paid time off plus Christmas off, annual bonus, company stock, health and dental option, and pension. Our recruitment process includes a phone-screen with our Recruiter and 3 stages of interview.
Senior Manager, Integrated Marketing employer: Ancestry
Contact Detail:
Ancestry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Integrated Marketing
✨Tip Number 1
Familiarise yourself with Ancestry's brand and values. Understanding their mission to empower personal discovery will help you align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees of Ancestry on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Senior Integrated Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific examples of successful integrated marketing campaigns you've led. Highlight how you balanced brand building with performance marketing, as this is crucial for the role.
✨Tip Number 4
Stay updated on the latest trends in genealogy and DNA testing. Demonstrating knowledge in these areas during your interviews will show your genuine interest in the industry and how you can contribute to Ancestry's growth.
We think you need these skills to ace Senior Manager, Integrated Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in integrated campaigns and customer acquisition. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for enriching people's lives through marketing. Mention how your skills align with Ancestry's mission and values, and provide examples of your previous work that relate to the role.
Showcase Your Data Skills: Since the role requires leveraging data to drive business growth, include any relevant experience you have with data analysis or metrics in your application. Highlight specific KPIs you've managed in past roles.
Prepare for Interviews: Research Ancestry's brand and recent marketing campaigns. Be ready to discuss how you would approach integrated marketing strategies and how your experience aligns with their goals during the interview process.
How to prepare for a job interview at Ancestry
✨Showcase Your Marketing Expertise
With over 8 years of marketing experience required, be prepared to discuss specific campaigns you've led. Highlight your successes in both brand building and performance marketing, as this role demands a balance between the two.
✨Demonstrate Data-Driven Decision Making
Ancestry values the ability to leverage data for business growth. Be ready to share examples of how you've used data analytics to inform your marketing strategies and improve campaign outcomes.
✨Understand the Company’s Mission
Familiarise yourself with Ancestry's mission of enriching lives through personal discovery. Show your passion for their work and how your values align with theirs, as cultural fit is crucial in their hiring process.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with agency partners and internal teams, think of examples where you've successfully collaborated on projects. Emphasise your communication skills and ability to manage relationships effectively.
