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- Tasks: Drive retail marketing strategies and campaigns for top beauty retailers in the UK and Ireland.
- Company: Join Anastasia Beverly Hills, a leading beauty brand with a focus on innovation and growth.
- Benefits: Gain valuable experience in a dynamic environment with opportunities for professional development.
- Why this job: Be part of a fast-paced team that shapes the future of beauty marketing.
- Qualifications: 5+ years in marketing, preferably in beauty or e-commerce, with strong analytical skills.
- Other info: Embrace diversity and creativity while thriving in a collaborative culture.
The predicted salary is between 36000 - 60000 £ per year.
Overview
The Performance & Retail Marketing Coordinator UK/IRL is a critical team member for the accelerated international growth of Anastasia Beverly Hills. This person will report to the Senior Marketing Manager EMEA + UK, and will be involved in all omnichannel retail marketing to support business growth across multiple players – Boots, Look Fantastic, Cult Beauty, Beauty Bay, Space NK, Harrods, Selfridges, Sephora, and any new expansion within the EMEA region.
The right candidate has proven solid omnichannel retail marketing experience, with a well-practiced digital marketing, performance marketing/paid media/retail media background in UK/IRL.
This individual creates and cultivates relationships with retail marketing partners (retailers and pure players) to ensure maximum exposure and advocacy for the brand. The role requires a balance of individual accountability with strong cross-functional partnerships. They will be a strategic, innovative, collaborative team member who is customer-centric and results-oriented, with an analytical mindset, superior communication and negotiation skills, and the ability to solve problems quickly and creatively.
This person will work in close collaboration with the Senior Marketing Manager EMEA + UK, building retail marketing plans for all UK/IRL retailers and implementing and tracking performance (investment versus ROAS/ROMI). They should have a solid understanding of the paid media and retail media landscape and their specific metrics/KPIs.
Responsibilities
- Retailer Partnerships and Planning
- Foster retailer partnerships and strong ways of working, adapting to each retailer\’s specificity
- Plan seasonal requests for strategic UK retailers, respecting the retailer\’s internal calendar
- Lead retailer marketing meetings and gather insights
- Collaborate with senior leaders and cross-functional teams for retailer needs
- Retail Omnichannel Marketing Campaigns
- Develop customized retailer marketing plans for launches and always-on campaigns, while keeping a good organization and structure for all documents
- Track marketing/sampling/GWP budgets and spend levels for each retailer, submit accruals monthly, and deliver analysis on spend versus return
- Build bespoke action plans, maximizing the brand\’s resources and identifying retailers\’ best opportunities
- Update quarterly brand rooms based on performance provided by the retailers to drive conversion
- Monitor rates & reviews and drive Rates & Reviews Campaigns for Newness and Core
- Regularly check stores where ABH has a fixture, discuss with the retailer, and lead improvements
- Responsible for VM & Event projects (concept, brief, execution, and performance track)
- Performance Marketing & Paid Media
- Define with Sr. Marketing Manager and oversee the paid media strategy across channels (Google Ads, Meta, TikTok, Display, Affiliates, etc.)
- Manage media budgets to maximize ROI, ROAS, and CAC efficiency
- Plan, launch, and optimize paid campaigns across multiple platforms
- Continuously test creatives, audiences, bidding strategies, and placements to improve performance
- Track KPIs (e.g., CTR, CPA, ROAS, LTV) and generate insights to inform future campaigns
- Create dashboards and reports for senior stakeholders with actionable recommendations
- Monitor industry trends, competitor activity, and platform updates
- Identify new paid channels, betas, and partnerships to scale customer acquisition and retention
- Assets
- Manage and distribute creative assets and toolkits to retailers for new product launches and core refreshes (assets, placemat)
- Organize and maintain retailer and distributor social media requests
- Keep all PDP updated according to ABH standards
- Perform regular retailer websites audits (PDP, pricing, competition)
- Responsible for assets resizing, ad copy, and other mandatory steps for paid media campaigns
- Administrative
- Create regular retail marketing presentations for regional and global-facing audiences
- Provide any report required by leadership
- Collaborate with the field team and the visual merchandising team
- Develop effective in-store selling tools that drive consumer curiosity and educate on brand pillars and KPIs
- Maintain and update internal retailer marketing calendars
- Track and communicate monthly recurring digital retail tasks
- Update pricing trackers
- Aid in content shoot briefs with a retail focus
- Handle marketing administrative duties as needed
Requirements
- Minimum 5 years of Marketing experience. Preferred areas include: Beauty or Color Cosmetics, Retail Omnichannel Marketing, E-commerce Marketing
- Requires a bachelor\’s degree in business, marketing, or a related area
- Proficiency in Microsoft Office – PowerPoint, Excel, and Adobe
- Ability to interpret and understand budgets. Must have strong analytical skills
- Ability to define problems, collect data, establish facts, and draw valid conclusions
- Excellent organizational skills, project management, multi-tasking and proactive attitude
- Strong business acumen
- Team player with a positive attitude that can adapt to changing circumstances
- Excellent written and verbal skills
- Superior customer service skills
- Proven relationship building
- Bias for action – ABH is an entrepreneurial culture of test and learn. Test small, learn/succeed/fail fast. Take the good, make it great. Learn from mistakes and don’t repeat them.
- Must possess a natural affinity and love for country cultures and nuances. Must embrace diversity, identify regional trends/tastes, and exploit white space opportunities
- Strong market listening skills, including social media community mining
- Natural relationship builder – especially the ability to generate outcomes via Zoom and from a distance
- Amiable, yet firm personality for negotiation
- Must be able to work well under pressure and thrive in a fast-paced environment
- This is for a temporary assignment
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Performance & Retail Marketing Coordinator UK employer: ANASTASIA
Contact Detail:
ANASTASIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance & Retail Marketing Coordinator UK
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and retail marketing space on LinkedIn. Join relevant groups, attend virtual events, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past campaigns and successes in omnichannel marketing. Use visuals and data to back up your achievements. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how your experience aligns with their goals, especially in performance marketing. Tailor your answers to show you understand their brand and market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make some marketing magic happen!
We think you need these skills to ace Performance & Retail Marketing Coordinator UK
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your omnichannel retail marketing experience in your application. We want to see how your background aligns with the role, especially in digital and performance marketing. Don’t be shy about sharing specific examples of your past successes!
Tailor Your Application: Take a moment to customise your CV and cover letter for this position. Use the job description as a guide to emphasise the skills and experiences that match what we’re looking for. A tailored application shows us you’re genuinely interested in the role!
Be Analytical: Since the role requires an analytical mindset, don’t forget to mention your ability to interpret data and track KPIs. Share any tools or methods you’ve used to measure success in previous roles. We love candidates who can back up their claims with numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and ready to take the next step in your career with us!
How to prepare for a job interview at ANASTASIA
✨Know Your Retail Landscape
Before the interview, dive deep into the UK and Ireland retail market, especially focusing on the retailers mentioned in the job description. Understand their unique selling points and how Anastasia Beverly Hills can leverage these partnerships. This knowledge will show your genuine interest and preparedness.
✨Showcase Your Analytical Skills
Be ready to discuss specific metrics and KPIs you've worked with in previous roles. Prepare examples of how you've tracked performance and optimised campaigns based on data. This will demonstrate your analytical mindset and ability to drive results, which is crucial for this role.
✨Prepare for Collaborative Scenarios
Think of examples where you've successfully collaborated with cross-functional teams or built strong relationships with partners. Be prepared to discuss how you adapt your communication style to different stakeholders, as this role requires a lot of teamwork and negotiation.
✨Embrace the Entrepreneurial Spirit
Anastasia Beverly Hills values a test-and-learn approach. Share instances where you've taken initiative, tested new ideas, and learned from both successes and failures. Highlighting your adaptability and willingness to innovate will resonate well with the company's culture.
