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- Tasks: Drive retail marketing strategies and collaborate with top beauty retailers across the UK.
- Company: Join Anastasia Beverly Hills, a leading beauty brand known for innovation.
- Benefits: Gain valuable experience in a fast-paced environment with potential for growth.
- Why this job: Be part of a dynamic team shaping the future of beauty marketing.
- Qualifications: 5 years in marketing, preferably in beauty or e-commerce.
- Other info: Embrace diversity and thrive in a culture of creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
The Performance & Retail Marketing Coordinator UK/IRL is a critical team member for the accelerated international growth of Anastasia Beverly Hills. This person will report to the Senior Marketing Manager EMEA + UK, and will be involved in all omnichannel retail marketing to support business growth across multiple players – Boots, Look Fantastic, Cult Beauty, Beauty Bay, Space NK, Harrods, Selfridges, Sephora, and any new expansion within the EMEA region.
The right candidate has proven solid omnichannel retail marketing experience, with a well-practiced digital marketing, performance marketing/paid media/retail media background in UK/IRL. This individual creates and cultivates relationships with retail marketing partners (retailers and pure players) to ensure maximum exposure and advocacy for the brand. The role requires a balance of individual accountability with strong cross-functional partnerships. They will be a strategic, innovative, collaborative team member who is customer-centric and results-oriented, with an analytical mindset, superior communication and negotiation skills, and the ability to solve problems quickly and creatively.
This person will work in close collaboration with the Senior Marketing Manager EMEA + UK, building retail marketing plans for all UK/IRL retailers and implementing and tracking performance (investment versus ROAS/ROMI). They should have a solid understanding of the paid media and retail media landscape and their specific metrics/KPIs.
Responsibilities- Retailer Partnerships and Planning
- Foster retailer partnerships and strong ways of working, adapting to each retailer's specificity
- Plan seasonal requests for strategic UK retailers, respecting the retailer's internal calendar
- Lead retailer marketing meetings and gather insights
- Collaborate with senior leaders and cross-functional teams for retailer needs
- Retail Omnichannel Marketing Campaigns
- Develop customized retailer marketing plans for launches and always-on campaigns, while keeping a good organization and structure for all documents
- Track marketing/sampling/GWP budgets and spend levels for each retailer, submit accruals monthly, and deliver analysis on spend versus return
- Build bespoke action plans, maximizing the brand's resources and identifying retailers' best opportunities
- Update quarterly brand rooms based on performance provided by the retailers to drive conversion
- Monitor rates & reviews and drive Rates & Reviews Campaigns for Newness and Core
- Regularly check stores where ABH has a fixture, discuss with the retailer, and lead improvements
- Responsible for VM & Event projects (concept, brief, execution, and performance track)
- Performance Marketing & Paid Media
- Define with Sr. Marketing Manager and oversee the paid media strategy across channels (Google Ads, Meta, TikTok, Display, Affiliates, etc.)
- Manage media budgets to maximize ROI, ROAS, and CAC efficiency
- Plan, launch, and optimize paid campaigns across multiple platforms
- Continuously test creatives, audiences, bidding strategies, and placements to improve performance
- Track KPIs (e.g., CTR, CPA, ROAS, LTV) and generate insights to inform future campaigns
- Create dashboards and reports for senior stakeholders with actionable recommendations
- Monitor industry trends, competitor activity, and platform updates
- Identify new paid channels, betas, and partnerships to scale customer acquisition and retention
- Assets
- Manage and distribute creative assets and toolkits to retailers for new product launches and core refreshes (assets, placemat)
- Organize and maintain retailer and distributor social media requests
- Keep all PDP updated according to ABH standards
- Perform regular retailer websites audits (PDP, pricing, competition)
- Responsible for assets resizing, ad copy, and other mandatory steps for paid media campaigns
- Administrative
- Create regular retail marketing presentations for regional and global-facing audiences
- Provide any report required by leadership
- Collaborate with the field team and the visual merchandising team
- Develop effective in-store selling tools that drive consumer curiosity and educate on brand pillars and KPIs
- Maintain and update internal retailer marketing calendars
- Track and communicate monthly recurring digital retail tasks
- Update pricing trackers
- Aid in content shoot briefs with a retail focus
- Handle marketing administrative duties as needed
- Minimum 5 years of Marketing experience. Preferred areas include: Beauty or Color Cosmetics, Retail Omnichannel Marketing, E-commerce Marketing
- Requires a bachelor's degree in business, marketing, or a related area
- Proficiency in Microsoft Office - PowerPoint, Excel, and Adobe
- Ability to interpret and understand budgets. Must have strong analytical skills
- Ability to define problems, collect data, establish facts, and draw valid conclusions
- Excellent organizational skills, project management, multi-tasking and proactive attitude
- Strong business acumen
- Team player with a positive attitude that can adapt to changing circumstances
- Excellent written and verbal skills
- Superior customer service skills
- Proven relationship building
- Bias for action - ABH is an entrepreneurial culture of test and learn. Test small, learn/succeed/fail fast. Take the good, make it great. Learn from mistakes and don’t repeat them.
- Must possess a natural affinity and love for country cultures and nuances. Must embrace diversity, identify regional trends/tastes, and exploit white space opportunities
- Strong market listening skills, including social media community mining
- Natural relationship builder - especially the ability to generate outcomes via Zoom and from a distance
- Amiable, yet firm personality for negotiation
- Must be able to work well under pressure and thrive in a fast-paced environment
This is for a temporary assignment.
Performance & Retail Marketing Coordinator UK in London employer: ANASTASIA
Contact Detail:
ANASTASIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance & Retail Marketing Coordinator UK in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the beauty and retail marketing space. Attend industry events, webinars, or even casual meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in omnichannel retail marketing. Include case studies, campaign results, and any creative assets you've developed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Anastasia Beverly Hills. Express your interest and share how your experience aligns with their goals. It shows initiative and could lead to opportunities before they’re even advertised.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in performance marketing and retail strategies. Follow industry blogs, join relevant online communities, and consider taking courses. This not only boosts your knowledge but also makes you more attractive to potential employers.
We think you need these skills to ace Performance & Retail Marketing Coordinator UK in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance & Retail Marketing Coordinator role. Highlight your relevant experience in omnichannel retail marketing and digital performance marketing. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the beauty industry and your understanding of the UK/IRL market. Let us know why you're the perfect fit for our team at Anastasia Beverly Hills.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, be sure to include examples of how you've used data to drive marketing decisions in the past. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at ANASTASIA
✨Know Your Retail Landscape
Before the interview, dive deep into the UK retail market, especially focusing on the brands and retailers mentioned in the job description. Understand their marketing strategies and how they engage with customers. This knowledge will help you demonstrate your familiarity with the industry and show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Be prepared to discuss specific metrics and KPIs you've worked with in previous roles. Bring examples of how you've tracked performance and optimised campaigns based on data. This will highlight your analytical mindset and ability to drive results, which is crucial for this role.
✨Demonstrate Relationship Building
Think of examples where you've successfully built partnerships or collaborated with cross-functional teams. Be ready to share how you navigated challenges and fostered strong working relationships. This will showcase your interpersonal skills and ability to work effectively within a team.
✨Prepare for Creative Problem Solving
Anticipate questions about how you've tackled challenges in past marketing campaigns. Prepare to discuss your thought process and the creative solutions you implemented. This will illustrate your problem-solving abilities and adaptability, which are key traits for thriving in a fast-paced environment.
