Performance & Retail Marketing Coordinator UK

The Performance & Retail Marketing Coordinator UK/IRL is a critical team member for the accelerated international growth of Anastasia Beverly Hills. This person will report to the Senior Marketing Manager EMEA + UK, and will be involved in all omnichannel retail marketing to support business growth across multiple players – Boots, Look Fantastic, Cult Beauty, Beauty Bay, Space NK, Harrods, Selfridges, Sephora, and any new expansion within the EMEA region.

The right candidate has proven solid omnichannel retail marketing experience, with a well-practiced digital marketing and performance marketing/paid media/retail media background in UK/IRL. Creates and cultivates relationships with retail marketing partners (retailers and pure players) to ensure maximum exposure and advocacy for the brand. The right candidate has a proven track record of balancing individual accountability with strong cross-functional partnerships. They will be a strategic, innovative, collaborative team member who is customer-centric and results-oriented. They must possess an analytical mindset, have superior communication skills, strong negotiation skills, and be adept at problem-solving quickly and creatively.

This individual will work in close collaboration with the Senior Marketing Manager EMEA + UK, building retail marketing plans for all UK/IRL retailers, implementing and tracking performance (investment versus ROAS/ROMI). Has a solid understanding of the paid media, retail media landscape, and their specific metrics/KPIs.

• Retailer Partnerships and Planning

• Foster retailer partnerships and strong ways of working, adapting to each retailer’s specificity.
• Plans seasonal requests for strategic UK retailers, respecting the retailer’s internal calendar.
• Lead retailer marketing meetings and gather insights.
• Collaborate with senior leaders and cross-functional teams for retailer needs.

• Develops customized retailer marketing plans for launches and always-on campaigns, while keeping a good organization and structure for all documents.
• Track marketing/sampling/GWP budgets and spend levels for each retailer, submit accruals monthly, and deliver analysis on spend versus return.
• Builds bespoke action plans, maximizing the brand’s resources and identifying retailers' best opportunities.
• Updates quarterly brand rooms based on performance provided by the retailers to drive conversion.
• Monitor rates & reviews and drives Rates & Reviews Campaigns for Newness and Core.
• Regularly checks stores where ABH has a fixture, discussing with the retailer, and leads improvements.
• Responsible for VM & Event projects (concept, brief, execution, and performance track).

• Define with Sr. Marketing Manager and oversee the paid media strategy across channels (Google Ads, Meta, TikTok, Display, Affiliates, etc.).
• Manage media budgets to maximize ROI, ROAS, and CAC efficiency.
• Plan, launch, and optimize paid campaigns across multiple platforms.
• Continuously test creatives, audiences, bidding strategies, and placements to improve performance.
• Track KPIs (e.g., CTR, CPA, ROAS, LTV) and generate insights to inform future campaigns.
• Create dashboards and reports for senior stakeholders with actionable recommendations.
• Monitor industry trends, competitor activity, and platform updates.
• Identify new paid channels, betas, and partnerships to scale customer acquisition and retention.

• Manage and distribute creative assets and toolkits to retailers for new product launch and core refresh (assets, placemat).
• Organize and maintain retailer and distributor social media requests.
• Keeps all PDP updated according to ABH standards.
• Performs regular retailer websites audit (PDP, pricing, competition).
• Responsible for assets resizing, ad copy, and other mandatory steps for paid media campaigns.

• Creates regular retail marketing presentations for regional and global-facing.
• Provide any report that will be required by leadership.
• Collaborate with the field team and the visual merchandising team.
• Effective in-store selling tools that will drive consumer curiosity and help the teams educate on brand pillars and KPIs.
• Maintain and update internal retailer marketing calendars.
• Track and communicate monthly recurring digital retail tasks.
• Updates pricing trackers.
• Aid in content shoot briefs with a retail focus.
• Handle marketing administrative duties as needed.

Requirements:

• Minimum 5 years of Marketing experience. Preferred areas include: Beauty or Color Cosmetics, Retail Omnichannel Marketing, E-commerce Marketing.
• Requires a bachelor’s degree in business, marketing, or a related area.
• Proficiency in Microsoft Office - PowerPoint, Excel, and Adobe.
• Ability to interpret and understand budgets. Must have strong analytical skills.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Excellent organizational skills, project management, multi-tasking and proactive attitude.
• Strong business acumen.
• Team player with a positive attitude that can adapt to changing circumstances.
• Excellent written and verbal skills.
• Superior customer service skills.
• Proven relationship building.
• Bias for action – ABH is an entrepreneurial culture of test and learn. Test small, learn/succeed/fail fast. Take the good, make it great. Learn from the mistakes and don’t make them again.
• Must possess a natural affinity and love for country cultures and nuances. Must embrace diversity, identify regional trends/tastes, and exploit white space opportunities.
• Strong market listening skills, including social media community mining.
• Natural relationship builder – in particular, the art of generating outcomes via Zoom and from a long distance is key.
• Amiable, yet firm personality for negotiation.
• Must be able to work well under pressure and thrive in a fast-paced environment.