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For Companies At a Glance
- Tasks: Drive retail marketing strategies and collaborate with top beauty retailers across the UK and Ireland.
- Company: Join Anastasia Beverly Hills, a leading beauty brand known for innovation and growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Be part of a fast-paced team making waves in the beauty industry.
- Qualifications: 5+ years in marketing, preferably in beauty or e-commerce, with strong analytical skills.
- Other info: Embrace diversity and thrive in a collaborative, entrepreneurial culture.
The predicted salary is between 36000 - 60000 £ per year.
Overview
The Performance & Retail Marketing Coordinator UK/IRL is a critical team member for the accelerated international growth of Anastasia Beverly Hills. This person will report to the Senior Marketing Manager EMEA + UK and will be involved in all omnichannel retail marketing to support business growth across retailers such as Boots, Look Fantastic, Cult Beauty, Beauty Bay, Space NK, Harrods, Selfridges, Sephora, and any new expansion within the EMEA region. The right candidate has proven omnichannel retail marketing experience, with a strong digital marketing and performance marketing/paid media/retail media background in UK/IRL.
Responsibilities
- Retailer Partnerships and Planning: Foster retailer partnerships and strong ways of working, adapt to each retailer’s specificity; plan seasonal requests for strategic UK retailers, respecting internal calendars; lead retailer marketing meetings and gather insights; collaborate with senior leaders and cross-functional teams for retailer needs.
- Retail Omnichannel Marketing Campaigns: Develop customized retailer marketing plans for launches and always-on campaigns; track marketing/sampling/GWP budgets and spend levels for each retailer, submit accruals monthly, and deliver analysis on spend versus return; build bespoke action plans to maximize brand resources and identify retailers\\\’ best opportunities; update quarterly brand rooms based on retailer performance to drive conversion; monitor rates & reviews and drive campaigns for Newness and Core; regularly check stores where ABH is featured, discuss with retailers, and lead improvements; manage VM & Event projects (concept, brief, execution, and performance tracking).
- Performance Marketing & Paid Media: Define and oversee paid media strategy across channels (Google Ads, Meta, TikTok, Display, Affiliates, etc.); manage media budgets to maximize ROI/ROAS; plan, launch, and optimize paid campaigns; test creatives, audiences, bidding strategies, and placements; track KPIs and generate insights; create dashboards and reports for senior stakeholders; monitor industry trends and platform updates; identify new paid channels and partnerships to scale acquisition and retention.
- Assets: Manage and distribute creative assets and toolkits to retailers for product launches and core refreshes; organize retailer and distributor social media requests; keep PDPs updated to ABH standards; perform regular retailer websites audits; handle asset resizing, ad copy, and other steps for paid media campaigns.
- Administrative: Create regular retail marketing presentations for regional and global audiences; provide required leadership reports; collaborate with field and visual merchandising teams; develop in-store selling tools and educate on brand pillars and KPIs; maintain internal retailer marketing calendars; track monthly recurring digital retail tasks; update pricing trackers; aid in content shoot briefs with a retail focus; handle marketing administrative duties as needed.
Requirements
- Minimum 5 years of Marketing experience. Preferred areas include: Beauty or Color Cosmetics, Retail Omnichannel Marketing, E-commerce Marketing
- Bachelor’s degree in business, marketing, or a related area
- Proficiency in Microsoft Office (PowerPoint, Excel) and Adobe
- Ability to interpret budgets and strong analytical skills
- Ability to define problems, collect data, establish facts, and draw valid conclusions
- Excellent organizational, project management, multitasking, and proactive attitude
- Strong business acumen and team-player mindset with adaptability
- Excellent written and verbal communication skills; superior customer service
- Proven relationship-building abilities and a bias for action in an entrepreneurial, test-and-learn culture
- Natural affinity for country cultures and nuances; ability to identify regional trends and opportunities; strong market listening skills
- Strong relationship-builder, capable of generating outcomes via Zoom and long-distance collaboration
- Amiable yet firm negotiating style; ability to work under pressure in a fast-paced environment
- This is for a temporary assignment
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Performance & Retail Marketing Coordinator UK employer: Anastasia Beverly Hills
Contact Detail:
Anastasia Beverly Hills Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance & Retail Marketing Coordinator UK
✨Tip Number 1
Network like a pro! Reach out to your connections in the beauty and retail marketing space. Attend industry events, webinars, or even local meet-ups. The more people you know, the better your chances of landing that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those related to omnichannel strategies. Use visuals and data to highlight your successes. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their growth. Tailor your answers to reflect your knowledge of the beauty industry and retail landscape.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to show your enthusiasm for joining our team at StudySmarter. Let’s get you on board!
We think you need these skills to ace Performance & Retail Marketing Coordinator UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance & Retail Marketing Coordinator role. Highlight your relevant experience in omnichannel retail marketing and any specific achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Use it to showcase your passion for beauty marketing and how your skills can contribute to our growth at Anastasia Beverly Hills.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, be sure to include examples of how you've used data to drive marketing decisions in your previous roles. We love numbers, so don't shy away from sharing your successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Anastasia Beverly Hills
✨Know Your Retail Landscape
Before the interview, dive deep into the UK retail market, especially focusing on the brands and retailers mentioned in the job description. Understand their marketing strategies and how they position themselves in the beauty industry. This knowledge will help you speak confidently about how you can contribute to Anastasia Beverly Hills' growth.
✨Showcase Your Analytical Skills
Be prepared to discuss specific metrics and KPIs you've worked with in previous roles. Bring examples of how you've tracked performance and optimised campaigns based on data. This will demonstrate your analytical mindset and ability to drive results, which is crucial for this role.
✨Demonstrate Relationship Building
Think of examples where you've successfully built partnerships with retailers or stakeholders. Highlight your negotiation skills and how you've navigated challenges in those relationships. This will show that you can foster strong connections, a key aspect of the role.
✨Prepare for Problem-Solving Scenarios
Anticipate questions that assess your problem-solving abilities. Prepare to discuss a time when you faced a challenge in a marketing campaign and how you creatively resolved it. This will illustrate your proactive attitude and ability to thrive under pressure, aligning with the company's entrepreneurial culture.
