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- Tasks: Lead EMEA marketing strategies to boost sales and build strong partnerships.
- Company: Join Anaplan, a leader in AI-infused business decision-making.
- Benefits: Competitive salary, diverse culture, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic tech environment with top global brands.
- Qualifications: 8+ years in field marketing, strong B2B software experience, and leadership skills.
- Other info: Embrace diversity and inclusion while driving innovative marketing strategies.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Senior Director, Field Marketing, EMEA role at Anaplan
Overview
Anaplan seeks a Senior Marketing Leader with a strong background in field and partner marketing, digital marketing, ABM, sales development, and demand generation. As a leading contributor to the Anaplan’s broader marketing strategy, you will be responsible for the development and execution of the Go to Market demand strategy at the theatre, field, and partner level. This position will ideally work in a hybrid role in our London office.
Your Impact
- Primary focus centered on sales pipeline creation and pipeline progression through to closed won bookings
- Act as a strategic link between marketing, EMEA sales teams and global go-to-market teams
- Orchestrate critical initiatives across Go-to-Market teams (sales, partners, customer success, solutions consultants, marketing, operations). Define and lead cross-functional teams
- Define and size target markets and specific GTM strategies
- Own and define important metrics and goals in alignment with the sales growth strategy
- Partner with senior sales leadership to identify, build and implement global & regional Demand Generation Strategy and Execution, including digital marketing strategy across the EMEA theatre
- Develop and implement marketing strategies for campaign effectiveness; work with regional partner/channel teams to develop partner marketing plans for growth and scale
- Collaborate with Sales Development Representatives to develop leads and drive early-stage pipeline creation
- Lead existing team while building a versatile team for future growth; manage a significant budget with ROI tracking to support revenue goals
- Represent the marketing function during quarterly business reviews and create revised strategic plans for the region
Your Qualifications
- Demonstrable experience in field and demand generation with a focus in software/technology in EMEA
- Strong experience in marketing B2B software to enterprise-level clientele
- Strong digital, ABM, field and partner marketing background with success orchestrating an integrated marketing approach in EMEA
- Experience developing and implementing Go to Market strategies in EMEA
- Sophisticated leadership skills with experience scaling teams and marketing activity
Preferred Skills
- 8+ years of field and demand generation experience with a focus in software/technology in EMEA
- Strategic thinker who can execute tactically with attention to detail, structure, rigor, and scale
- Natural collaborator with senior colleagues and team members; ability to set priorities and drive ROI-focused programs
- Strong problem-solving ability with high-quality marketing output that represents Anaplan
- Ability to build sophisticated relationships at all levels, internally and externally
Commitment to DEIB
We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We hire you for who you are, and we want you to bring your authentic self to work every day!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
Fraud Recruitment Disclaimer
It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
Anaplan does not:
- Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
- Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.
All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.
Seniority level
- Director
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: IT Services and IT Consulting
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Senior Director, Field Marketing, EMEA employer: Anaplan
Contact Detail:
Anaplan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Field Marketing, EMEA
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
Don’t just talk about your experience; demonstrate it! Create a portfolio or case studies showcasing your past successes in field marketing. This will make you stand out when chatting with potential employers.
✨Leverage Social Media
Use platforms like LinkedIn to engage with industry leaders and share your insights. Comment on posts, join relevant groups, and don’t be shy about reaching out to people for advice or opportunities.
✨Apply Through Our Website
When you find a role that excites you, apply directly through our website! It shows you're genuinely interested and helps us keep track of your application more efficiently.
We think you need these skills to ace Senior Director, Field Marketing, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Director, Field Marketing. Highlight your experience in field and partner marketing, as well as any success you've had with demand generation. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills can help drive our marketing efforts in EMEA. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Leadership Skills: As a senior leader, we’re keen to see how you’ve successfully scaled teams and orchestrated marketing strategies. Share examples of how you've led initiatives that resulted in increased sales or improved marketing effectiveness.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Anaplan
✨Know Your Numbers
As a Senior Director of Field Marketing, you'll need to demonstrate your understanding of key metrics. Be prepared to discuss specific examples of how you've driven sales pipeline creation and progression in previous roles. Quantify your achievements to show the impact of your strategies.
✨Showcase Your Strategic Mindset
This role requires a strategic link between various teams. During the interview, highlight your experience in developing Go-to-Market strategies and how you've collaborated with sales and marketing teams. Use real-life scenarios to illustrate your ability to think strategically while executing tactically.
✨Demonstrate Leadership Skills
With significant budget management and team leadership responsibilities, it's crucial to showcase your leadership style. Share examples of how you've scaled teams and orchestrated integrated marketing approaches. Discuss how you foster collaboration and build relationships within your team and across departments.
✨Emphasise Your Problem-Solving Abilities
Anaplan values critical thinking and problem-solving skills. Prepare to discuss complex challenges you've faced in your marketing career and how you approached them. Highlight your ability to think on your feet and provide solutions that align with business goals.
