Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead EMEA marketing strategies to boost sales and build strong partnerships.
- Company: Join Anaplan, a leader in AI-infused business decision-making.
- Benefits: Competitive salary, diverse culture, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic tech environment with top global brands.
- Qualifications: 8+ years in field marketing, strong B2B software experience, and leadership skills.
- Other info: Embrace diversity and inclusion while driving innovative marketing strategies.
The predicted salary is between 43200 - 72000 £ per year.
Anaplan is a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform.
Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.
Anaplan seeks a Director/Senior Director of Field Marketing EMEA. We are seeking a Senior Marketing Leader with a strong background in field and partner marketing, digital marketing, ABM, sales development, and demand generation.
As the leader of EMEA marketing, you will develop close strategic relationships with our field sales, partner, and global marketing teams. Your team’s primary focus will be on generating awareness and demand both direct and through partners. Your ultimate goal is to increase new sales from new customers and cross-sell within the existing base.
Your Impact
- Primary focus centered on sales pipeline creation and pipeline progression through to closed won bookings
- Act as a strategic link between marketing, EMEA sales teams and global go-to-market teams
- Orchestrate critical initiatives across Go-to-Market teams (sales, partners, customer success, solutions consultants, marketing, operations)
- Define and size target markets and specific GTM strategies
- Own and define important metrics and goals in alignment to the sales growth strategy
- Partner with senior sales leadership to identify, build and implement global & regional Demand Generation Strategy and Execution
- Resolve appropriate marketing strategies for campaign effectiveness
- Work closely with the regional partner/channel team to develop partner marketing plans for growth and scale
- Collaborate with Sales Development Representatives responsible for inbound and outbound marketing to develop leads and drive early-stage pipeline creation
- Lead existing team while building a versatile team in the longer term as the business continues to meet targets and scale
- Significant budget management, ensuring spend remains on track and return on investment is tracked to ensure support of the overall revenue growth targets
- Responsible for representing the marketing function during the quarterly business reviews key business insights and creating revised strategic plans for the region
Your Qualifications
- Demonstrable experience in field and demand generation experience with a focus in software/technology in EMEA
- Strong experience in marketing B2B software into enterprise level clientele
- Strong digital, ABM, field and partner marketing background with demonstrable success orchestrating an integrated marketing approach in EMEA
- Experience developing and successfully implementing ‘Go to Market’ strategies in EMEA
- Demonstrates sophisticated leadership skills with experience with scaling teams as well as marketing activity
Preferred Skills
- 8+ years of field and demand generation experience with a focus in software/technology in EMEA
- You think strategically and execute tactically with the desire and ability to live in the detail and bring structure, rigor, and scale to your team
- Natural collaborator in your approach to establishing relationships seeking the input of senior colleagues and team members alike
- You get excited by solving complex problems and have the ability to critically think through challenges at speed
- You have the ability to create, build and cultivate sophisticated relationships at all levels, both internally and externally
Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)
We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success.
#J-18808-Ljbffr
Senior Director, Field Marketing, EMEA employer: Anaplan
Contact Detail:
Anaplan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Field Marketing, EMEA
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
Don’t just talk about your experience; demonstrate it! Create a portfolio or case studies showcasing your past successes in field marketing. This will make you stand out when chatting with potential employers.
✨Leverage Social Media
Use platforms like LinkedIn to engage with industry leaders and share your insights. Comment on posts, join relevant groups, and don’t be shy about reaching out to people for advice or opportunities.
✨Apply Through Our Website
When you find a role that excites you, apply directly through our website! It shows you're genuinely interested and helps us keep track of your application more efficiently.
We think you need these skills to ace Senior Director, Field Marketing, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Director, Field Marketing. Highlight your experience in field and partner marketing, as well as any success you've had with demand generation. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills can help drive our marketing efforts in EMEA. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Leadership Skills: As a senior leader, we’re keen to see how you’ve successfully scaled teams and orchestrated marketing strategies. Share examples of how you've led initiatives that resulted in increased sales or improved marketing effectiveness.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Anaplan
✨Know Your Numbers
As a Senior Director of Field Marketing, you'll need to demonstrate your understanding of key metrics. Be prepared to discuss specific examples of how you've driven sales pipeline creation and progression in previous roles. Quantify your achievements to show the impact of your strategies.
✨Showcase Your Strategic Mindset
This role requires a strategic link between various teams. During the interview, highlight your experience in developing Go-to-Market strategies and how you've collaborated with sales and marketing teams. Use real-life scenarios to illustrate your ability to think strategically while executing tactically.
✨Demonstrate Leadership Skills
With significant budget management and team leadership responsibilities, it's crucial to showcase your leadership style. Share examples of how you've scaled teams and orchestrated integrated marketing approaches. Discuss how you foster collaboration and build relationships within your team and across departments.
✨Emphasise Your Problem-Solving Abilities
Anaplan values critical thinking and problem-solving skills. Prepare to discuss complex challenges you've faced in your marketing career and how you approached them. Highlight your ability to think on your feet and provide solutions that align with business goals.
