Social Strategist

AnalogFolk is a global next generation creative group that is purpose-built to help brands thrive in the post-digital age. We are proud to be a strategic partner to brands such as HSBC, L’Oréal, Galderma, Meta, Guinness and Costa Coffee. We combine strategy, creativity and technology to help brands grow in a fragmented, fast-moving world. At the heart of our approach is a belief that brands must not only be seen, but felt, shared and experienced in ways that are culturally relevant, personally meaningful and consistently delivered. We’re growing our London team and looking for people who don’t just follow culture, but interrogate it, question it, and help brands meaningfully participate in it.

As a Social Strategist, you will be responsible for developing and executing strategic social media plans to enhance brand awareness, engagement, and overall digital presence for our clients. You will work closely with cross-functional teams, including delivery, content creators and creative, to develop and implement social media campaigns that align with our clients' goals and objectives. Your role will involve analyzing social media data, identifying trends, and utilizing industry best practices to optimize social media content and strategies.

Roles & Responsibilities

• Social Media Strategy Development: Develop comprehensive social media strategies that align with the clients' overall marketing and communication objectives. This includes setting goals, defining target audience, selecting appropriate social media platforms, and determining content themes and messaging strategies.
• Content Creation and Curation: Collaborate with content creators and graphic designers to develop engaging and impactful social media content, including text, images, videos, and other multimedia assets. Ensure the content is aligned with the brand voice and resonates with the target audience.
• Campaign Planning and Execution: Plan and execute social media campaigns across various platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube. Monitor campaign performance, make data-driven adjustments, and optimize campaigns for maximum impact.
• Social Listening and Trend Analysis: Monitor social media channels to identify trends, insights, and opportunities. Utilize social listening tools to gather customer feedback, monitor brand sentiment, and gain insights into industry trends and competitor activities. Translate data into actionable recommendations to improve social media strategies.
• Analytics and Reporting: Utilize social media analytics tools to track and measure the effectiveness of social media campaigns. Generate regular reports that highlight key performance indicators (KPIs), provide insights, and make data-driven recommendations for continuous improvement.
• Up-to-Date with Industry Trends: Stay informed about emerging social media trends, platform updates, and industry best practices. Continuously explore new opportunities and technologies to enhance social media strategies and drive innovation.

Skills & Experience

• 3–5 years’ experience in a social media or digital strategy role, ideally within a creative or integrated agency.
• Strong understanding of social-first thinking, with the ability to develop platform-native ideas across Instagram, TikTok, LinkedIn, and emerging channels.
• Proven experience contributing to and owning elements of social strategies, from insight gathering through to execution and optimisation.
• Confident translating brand positioning into engaging, culturally relevant social content.
• Good understanding of internet culture, trends, and audience behaviours, with the ability to identify opportunities for brands to show up meaningfully.
• Experience supporting and delivering organic and paid social campaigns, with a clear understanding of how they work together.
• Comfortable working collaboratively with creative, design, and production teams to bring ideas to life.
• Ability to analyse performance data and extract actionable insights, with a working knowledge of key social and digital metrics.
• Familiarity with key tools (e.g. Meta Business Suite, Sprout, Google Analytics, TikTok Analytics).
• Strong organisational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Clear and confident communication skills, with some experience presenting ideas internally or to clients.
• A proactive and curious mindset, with a genuine interest in creativity, culture, and evolving digital platforms.
• Some experience working with influencers or creators, or an understanding of how creator partnerships fit into broader strategy.

Our Values

• Stay Restless - Always strive for better to push the boundaries of what’s possible.
• Expect Remarkable - Go beyond the expected to create something worthy of remark. Accept nothing less.
• Make Change - In everything you do, find a way to make a positive impact.
• Do Good - Don’t talk about ideas that create progress. Make them. If something isn’t working, be the agent of change.
• Be You - Bring all of yourself and make this place your own. In return, welcome all others.

At AnalogFolk, we believe in equal opportunities for everyone. We’re committed to building a workplace that’s authentically diverse, representative, inclusive and respectful. That’s why we welcome all applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. Don’t meet every single requirement for the job role? No big deal. If what we’re doing here at AnalogFolk excites you and you’re passionate about learning, we want to hear from you. You may still be the right fit for the role, or another one. If you love the sound of the role but need flexibility to meet other commitments, just let us know – we try to make this happen whenever we can.