At a Glance
- Tasks: Lead sales strategy to grow revenues to €45m in three years.
- Company: Join a leading tech firm focused on grid digitalisation and innovation.
- Benefits: Competitive salary, career growth, and a chance to shape the future of energy.
- Other info: Be part of a diverse team committed to equal opportunities and innovation.
- Why this job: Make a real impact in the energy sector while leading a dynamic sales team.
- Qualifications: Proven sales experience in grid technology and strong leadership skills required.
The predicted salary is between 80000 - 100000 € per year.
Lead Analog Devices’ commercial growth strategy with responsibility for scaling revenues to €45m within the next three years. The role encompasses full ownership of the entire sales function from pipeline generation and deal execution to tender management and framework awards. Success requires landing at least five major DSO framework contracts across the UK and building a scalable sales organisation capable of supporting rapid multi‑market expansion.
Requirements
- Proven track record in grid technology sales and partnerships, preferably in LV monitoring, smart grid devices, or related digitalisation technologies for DSOs.
- Senior‑level experience in closing multi‑million framework deals with regulated utilities.
- Deep knowledge of European DSO procurement models (Ofgem, RIIO‑ED2 context, ENA standards) and familiarity with EU DSO regulatory frameworks.
- Ability to design and lead high‑performance sales processes (pipeline, CRM, forecasting).
- Strong experience in tender preparation, negotiation, and contract award processes.
- Capability to recruit, mentor, and manage a sales and pre‑sales team across multiple geographies.
Core Responsibilities & Workstreams
- Revenue Growth & Market Leadership
- Deliver UK and European revenue growth to €45m within next three years.
- Expand UK and European sales footprint.
- Drive overall company order book conversion rate, ensuring delivery against Board revenue targets.
- Strategic Account & DSO Management
- Build and lead relationships with senior procurement, innovation, and operations teams at DSOs.
- Secure minimum eight long‑term framework agreements/contracts across UK and Europe with DSOs and White Label partners.
- Position Analog Devices as a trusted partner in LV monitoring and grid digitalisation.
- Sales Organisation & Leadership
- Structure and lead the sales team (UK and Europe).
- Establish KPIs, commission frameworks, and reporting cadence.
- Mentor pre‑sales and business development staff to improve win‑rates and deal velocity.
- Tendering & Commercial Execution
- Oversee tender qualification, response writing, commercial modelling, and negotiation.
- Ensure alignment of technical solution with DSO specifications and regulatory incentives.
- Lead business development and execution of white‑label partnerships and partner eco‑system management.
- Lead final contract negotiations and framework onboarding.
- Market Intelligence & Positioning
- Track regulatory changes (Ofgem, BEIS, EU equivalents) and adjust GTM approach accordingly.
- Feed market insights into product roadmap (e.g., PQ, fault location, digital substation needs).
- Shape Analog Devices’ European messaging and presence at industry events (ENA, CIRED, Eurelectric).
- Forecasting & Reporting
- Own pipeline visibility and sales forecasting to CEO/Board.
- Implement and manage CRM discipline across the sales team.
- Report progress towards €45m revenue target and contract milestones.
90‑Day Plan
- Month 1: Orientation & Pipeline Foundation
- Conduct detailed review of UK and EU market opportunities.
- Assess target DSOs and Partners.
- Review current tenders, live bids, and customer relationships.
- Audit sales process, pipeline tools, and team capability.
- Outputs: DSO opportunity map, €30m revenue roadmap, internal capability report.
- Month 2: Early Engagement & Positioning
- Engage directly with key DSO executives to position Analog Devices for framework wins.
- Identify at least three–four UK and EU near‑term tender opportunities and define bid strategy.
- Align messaging toolkit and sales collateral with Board revenue ambition.
- Outputs: EU bid calendar, EU engagement strategy, updated sales playbook.
- Month 3: Execution & Team Alignment
- Begin live tender/bid responses with dedicated pursuit teams.
- Establish weekly sales governance calls with CEO/Board.
- Recruit or realign sales support roles to strengthen execution.
- Deliver Board presentation with confirmed pipeline, contract timelines, and projected revenues.
- Outputs: Submitted tenders, structured team plan, Board‑approved EU growth strategy.
Dependencies
- Engineering input for tender specs, POC scoping, and compliance checks.
- Marketing support for EU messaging, branding, and event participation.
- Finance for commercial modelling and pricing governance.
- CEO/Board engagement for strategic customer introductions and contract approvals.
Success Criteria
- €45m contracted European revenues within next three years.
- Minimum five major DSO contracts across EU secured.
- Fully functioning sales organisation with clear reporting and accountability.
- Analog Devices recognised as leading supplier of LV monitoring in Europe in next three years.
KPIs & Performance Milestones
- First 6 Months (Foundation & Engagement)
- Establish qualified pipeline with at least ten active DSO engagements.
- Secure three–four POC/trial commitments with DSOs.
- Deliver market intelligence reports (competitive landscape, regulatory drivers) to inform strategy.
- Implement CRM discipline with weekly reporting cadence.
- Annually (Scale & Growth Targets)
- Secure at least two new framework contracts per year, driving toward five+ total across EU/UK.
- Establish Analog Devices as preferred LV monitoring partner in at least five EU DSOs.
- Maintain a growing qualified pipeline >€50m.
Sales Director UK employer: Analog Devices
Analog Devices is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration in the rapidly evolving field of grid technology. With a strong commitment to employee growth, we provide extensive training and mentorship opportunities, ensuring our team members are equipped to excel in their roles. Located in the UK, our culture prioritises inclusivity and diversity, making it a rewarding place for professionals seeking to make a meaningful impact in the energy sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director UK
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in DSO procurement. Attend events, join relevant groups, and don’t be shy about reaching out on LinkedIn. The more people you know, the better your chances of landing that Sales Director gig!
✨Tip Number 2
Showcase your expertise! Prepare a killer presentation or case study that highlights your success in closing multi-million framework deals. When you get the chance to chat with potential employers, use this to demonstrate how you can drive revenue growth and lead a high-performance sales team.
✨Tip Number 3
Stay updated on market trends! Keep an eye on regulatory changes and emerging technologies in the grid sector. This knowledge will not only help you in interviews but also position you as a thought leader in discussions with DSOs and partners.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your skills. Plus, it shows you’re genuinely interested in joining our team. Don’t miss out on the chance to make your mark with us at Analog Devices!
We think you need these skills to ace Sales Director UK
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Director role. Highlight your experience in grid technology sales and any major deals you've closed. We want to see how your background aligns with our goals!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of your success in securing framework contracts and leading sales teams. Let your personality shine through!
Showcase Your Knowledge:Demonstrate your understanding of European DSO procurement models and regulatory frameworks. We love candidates who can speak our language and show they’re up-to-date with industry trends.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Analog Devices
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your ability to drive revenue growth. Be prepared to discuss specific figures from your past experiences, such as sales targets you've met or exceeded, and how you achieved them. This will show your potential employer that you have a proven track record in scaling revenues.
✨Understand the Regulatory Landscape
Familiarise yourself with the European DSO procurement models and regulatory frameworks mentioned in the job description. Being able to speak knowledgeably about Ofgem, RIIO-ED2, and ENA standards will set you apart as a candidate who understands the complexities of the industry and can navigate them effectively.
✨Showcase Your Leadership Skills
This role requires strong leadership capabilities. Prepare examples of how you've successfully built and led sales teams in the past. Discuss your approach to mentoring and developing talent, as well as how you've established KPIs and commission frameworks to drive performance.
✨Prepare for Tender Discussions
Since tender preparation and negotiation are key aspects of this role, be ready to discuss your experience in these areas. Bring examples of successful tenders you've managed, including your strategy for aligning technical solutions with client specifications. This will demonstrate your capability to lead commercial execution effectively.
