SaaS Business Development Representative (EdTech) in Bath

We’re hiring: SaaS Business Development Representative (EdTech)

No script calling. Real ownership. Real impact.

Location: Bath area

Full-time (min. 3 days in-office) | Salary: £30,000 – £35,000 + Commission

Have 1+ year of sales experience and ready for your next step? Looking for a SaaS role where you’re trusted to think for yourself, shape your approach, and genuinely influence how a market is built?

Why this role is different:

• This is definitely not “script calling” – we value curiosity, experimentation, and genuine conversations.
• You help define messaging, targeting, and prospecting approach.
• Focus on quality conversations with decision-makers.
• Work closely with sales, marketing, and leadership.
• Play a key role in launching a proven SaaS product into a new UK market.

Outbound prospecting is a key part of the role, but you’ll have the autonomy to test ideas, adapt your message, and build genuine conversations, not read lines from a script.

Additional information:

Looking for an exciting start in your B2B SaaS-sales career in EdTech? Want to learn about entrepreneurship and what it takes to build a brand and a business from the ground up?

At Anago, you’ll take ownership of prospecting and outbound activity, working closely with both UK and Dutch colleagues to introduce a new solution to the education market. If you’re motivated by challenge, learning, and fast-paced growth, we’d love to hear from you.

We’re looking for a sharp, sales-driven & ambitious Business Development Representative to grow the positioning of Anago’s smart planning & control software to the UK education sector. This is your chance to play a leading role in introducing a brand that’s already making an impact in the Netherlands—and now ready to scale in the UK.

About Anago:

Anago is a trusted planning brand in the Netherlands with over 25 years experience of building solutions that simplify complex processes to positively transform the experience of those using public services. We have an ambitious goal: to help improve public service quality for more than 30 million people by 2033. We’re now on an exciting journey to bring this expertise to the UK education market. You, with the UK Team will play a pivotal role in the further growth of our UK expansion.

Your role:

As a Business Development Representative, you’ll be at the heart of our growth within the UK market. You will focus on lead generation, proposal creation and booking meetings.

You’ll report to our Managing Director of Anago Education UK and collaborate with the Business Development Manager and Marketing Lead.

What you’ll do:

• The Business Development Representative will generate new business opportunities. A major part of this role is prospecting new business opportunities through cold calling.
• You’ll have a high level of autonomy, working with the team to define the best approach and continuously improve messaging.
• This is definitely not “script calling” – we value curiosity, experimentation, and genuine conversations.
• Alongside prospecting via cold calling, this role requires some understanding (though not essential) of the UK Education “system” and if changes are made (which is likely) the role will need to keep up to date with policy changes.
• Build a good social media presence through platforms such as LinkedIn in collaboration with marketing.
• Review events and have a solid understanding of who is attending, in terms of both delegates and exhibitors.
• Create an ongoing SWOT analysis of the competitors within the Finance “space” of Education.
• Ensure all meetings scheduled with prospects have completed background notes enabling full visibility of the opportunity.

Performance measures:

• Achieve monthly, quarterly and annual sales goals.
• 100 prospecting calls per day - but will vary dependent on calls answered.
• 10 qualified calls per day - speaking with a decision maker.
• 10 meetings booked per week.
• 5 leads generated per week.

What you bring:

• BSC or BSA with some experience in sales.
• Experience in active, outbound prospecting (cold calling).
• Experience in selling into the EdTech sector is preferred but not essential.
• Ability to work with CRM solutions.
• O365 competent.
• Social Media “Awareness” LinkedIn as an example.
• Tenacity, Drive, Enthusiasm, Can do attitude.
• Entrepreneurial spirit.

What we offer:

• Flexible work-life balance – Choose to work from home or from our centrally located Bath office (min. 3 days on-site) – Fully equipped home office setup + broadband and home office allowance.
• Excellent conditions – Competitive salary of £30,000 - £35,000 + Commission – Pension scheme – 27 holidays + UK bank holidays – Flexible work hours.
• Room to grow – You will be guided and work closely with both a rising star and experienced senior members of the organization – Learn the ins-and-outs of a scaling SaaS company – Opportunity to shape a growing brand in a new market – Visit the Dutch office and cooperate with Dutch colleagues.

Ready to start? Apply now and let’s make an impact together! Via LinkedIn or send your CV and cover letter to recruitment@anago.io.