At a Glance
- Tasks: Lead ecommerce and product marketing to enhance online product presentation and customer experience.
- Company: Join Anaconda Fightwear, a fast-growing e-commerce brand for athletes.
- Benefits: Remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with a passionate team and drive innovative product strategies.
- Why this job: Shape the future of a dynamic brand and make a real impact in the sports industry.
- Qualifications: Experience in ecommerce, product marketing, and strong copywriting skills required.
The predicted salary is between 36000 - 60000 £ per year.
Anaconda is a multiple 8-figure per year e-commerce brand helping athletes prevent and recover from injuries. We are now entering the next stage of growth, with big ambitions across product development, ecommerce, and market expansion. This is an opportunity to join a fast-moving brand with real momentum and help shape what comes next.
We are looking for an Ecommerce & Product Marketing Lead to own how our products are presented, positioned, and brought to market online. This person will sit across ecommerce, product marketing, website experience, and product development support — helping ensure our products are clear, compelling, well-merchandised, and commercially strong.
You will play a key role in shaping how customers experience the brand on site, how new and existing products are communicated, and how insights from customers, the market, and performance data are turned into stronger products and stronger execution. This is not a narrow CRO role. It is a broad commercial role focused on making sure the right products are built, presented properly, and sold effectively online.
Key Responsibilities- Ecommerce Ownership
- Own the day-to-day quality and effectiveness of the ecommerce experience
- Improve how products are presented across product pages, collections, landing pages, and site journeys
- Ensure the website clearly communicates product value, trust, and differentiation
- Oversee merchandising, onsite messaging, launch setup, and promotional execution
- Work with internal team members and external partners to keep the site commercially strong and well maintained
- Product Marketing
- Own product positioning, messaging, and customer-facing communication
- Write and refine product copy, benefit-driven messaging, feature explanations, and launch narratives
- Make sure every product is presented in a way that is easy to understand and compelling to buy
- Turn customer feedback, reviews, competitor research, and founder vision into stronger messaging and better product presentation
- Lead the marketing side of new product launches and product updates
- Product & Offer Development Support
- Support product improvement through customer insight, market feedback, and commercial thinking
- Help shape product concepts, refinements, packaging ideas, and overall offer strength
- Work closely with the founder to identify where products can be improved or expanded
- Help ensure product development is aligned with real customer demand and clear market positioning
- Creative & Asset Direction
- Help guide product imagery, photography, and visual presentation across the website
- Work with designers, editors, creators, and marketers to improve how products are showcased
- Ensure assets are clear, persuasive, on-brand, and commercially effective
- Maintain a high standard across site presentation, launch materials, and product storytelling
- Cross-Functional Execution
- Coordinate between marketing, ecommerce, operations, and product-related workstreams
- Help prioritise projects that improve customer experience and commercial performance
- Support execution across launches, product updates, website improvements, and merchandising changes
- Manage relevant team members or contractors where appropriate
- Turn founder direction into clear action across teams
- Products are presented more clearly and more powerfully online
- The website feels stronger, cleaner, and more commercially effective
- New product launches are well executed and well communicated
- Product pages and collections better reflect customer needs and buying motivations
- Customer insight is regularly turned into better messaging, better offers, and better products
- Ecommerce, product, and marketing execution feel more joined up across the business
- Online store revenue
- Revenue by product/category
- Product launch performance
- Average order value
- Merchandising performance by SKU/category
- Product page engagement
- Add-to-cart rate
- Website bounce and exit trends on key pages
- Speed and quality of launch execution
- Contribution to stronger product presentation and product sell-through
- Strong experience in ecommerce, product marketing, brand marketing, or DTC growth
- Able to improve how products are positioned, packaged, and sold online
- Strong understanding of product pages, merchandising, customer buying behaviour, and ecommerce best practice
- Excellent copy and messaging instincts
- Strong commercial judgment with an eye for both brand and performance
- Comfortable working across strategy and execution
- Able to work closely with a founder in a fast-moving environment
- Experience with physical consumer products, ideally in DTC ecommerce
Head of Ecommerce & product Marketing in Paisley employer: Anaconda Fightwear
Anaconda Fightwear is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the ecommerce and product marketing space. With a focus on employee growth and development, team members are encouraged to contribute their ideas and insights, ensuring a collaborative environment that drives both personal and professional advancement. The remote/hybrid work model offers flexibility, allowing employees to balance their work and personal lives while being part of a fast-growing brand dedicated to supporting athletes.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce & product Marketing in Paisley
✨Tip Number 1
Network like a pro! Reach out to people in the ecommerce and product marketing space. Use LinkedIn to connect with industry professionals, join relevant groups, and engage in discussions. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in ecommerce and product marketing. Include case studies, metrics, and any creative work you've done. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company thoroughly. Understand their products, target audience, and market position. Be ready to discuss how you can enhance their ecommerce experience and product presentation based on your insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Tailor your application to highlight your ecommerce expertise and how you can help Anaconda Fightwear grow. Let’s make it happen together!
We think you need these skills to ace Head of Ecommerce & product Marketing in Paisley
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for ecommerce and product marketing shine through. We want to see that you’re genuinely excited about the role and the brand. Share why Anaconda Fightwear resonates with you and how you can contribute to our growth!
Tailor Your Experience:Make sure to highlight your relevant experience in ecommerce and product marketing. We’re looking for someone who can improve product presentation and drive sales, so be specific about your past achievements and how they relate to what we do at Anaconda.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points if it helps to make your skills and experiences stand out. Remember, we want to see how you can make an impact!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Anaconda Fightwear!
How to prepare for a job interview at Anaconda Fightwear
✨Know Your Ecommerce Stuff
Make sure you brush up on the latest trends in ecommerce and product marketing. Understand how to present products effectively online, as this role is all about making products compelling and commercially strong. Be ready to discuss specific strategies you've used in the past.
✨Showcase Your Copywriting Skills
Since you'll be responsible for product messaging, prepare examples of your best copywriting. Think about how you can turn complex product features into clear, benefit-driven messages that resonate with customers. Bring a few samples to the interview to demonstrate your skills.
✨Understand Customer Insights
Familiarise yourself with how customer feedback can shape product development and marketing strategies. Be prepared to discuss how you've used insights from customers or market research to improve product presentation or launch new products successfully.
✨Be Ready to Collaborate
This role involves working closely with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you've coordinated projects between marketing, ecommerce, and product development to enhance customer experience and drive sales.
