At a Glance
- Tasks: Lead Anaconda's growth by managing product development, e-commerce, and marketing strategies.
- Company: Join a fast-growing brand in the fitness and recovery market.
- Benefits: Competitive salary, autonomy, and the chance to shape the company's future.
- Other info: Work closely with the founder and senior team to drive innovation.
- Why this job: Make a real impact in a dynamic environment with significant growth opportunities.
- Qualifications: Experience in DTC or e-commerce, strong analytical skills, and a passion for sports.
The predicted salary is between 80000 - 120000 £ per year.
General Manager – Ecommerce & Growth
Company
Anaconda Fightwear
Location
Hybrid - Mostly Remote
Employment type
Full-time
Salary
- £80,000- £120,000
- About Anaconda
Anaconda is a fast-growing, eight-figure direct-to-consumer brand creating braces, supports and recovery products for athletes and active people.
We have built a strong position in the combat sports market and are now expanding into broader fitness, recovery and performance categories.
We are looking for an entrepreneurial General Manager to help lead the next stage of Anaconda’s growth.
The Role
This is a broad, hands-on leadership role for someone who can move comfortably between product, e-commerce, Amazon, merchandising and marketing.
You will work closely with the founder and senior team to identify opportunities, lead important projects and ensure ideas are turned into measurable commercial results.
You will not simply manage existing processes. You will be expected to improve them, challenge assumptions and take ownership of major areas of the business.
Key Responsibilities
- Product Development
- Help identify and evaluate new product opportunities.
- Lead products from initial concept through sampling, testing, positioning and launch.
- Work with suppliers, designers and internal teams to improve existing products.
- Analyse customer feedback, reviews, competitors and market trends.
- Build clear commercial cases for new products, including pricing, margins and sales potential.
- Keep product development projects moving against agreed timelines.
- Amazon
- Take ownership of Anaconda’s Amazon channel and growth strategy.
- Improve product listings, imagery, copy, pricing, reviews and conversion rates.
- Manage launches, promotions, inventory planning and channel profitability.
- Work with internal and external specialists to improve advertising performance.
- Identify and resolve issues relating to stock, account health, listings and brand protection.
- Ensure Amazon complements the wider DTC business rather than unnecessarily cannibalising it.
- CRO and Website Development
- Lead ongoing conversion-rate optimisation across the Anaconda website.
- Identify friction points throughout the customer journey.
- Develop and prioritise tests involving landing pages, product pages, offers, bundles, upsells and checkout.
- Coordinate developers, designers and copywriters to deliver improvements.
- Use customer behaviour and performance data to guide decisions.
- Ensure projects are measured properly and successful tests are implemented quickly.
- Merchandising
- Decide how products, collections, bundles and offers should be presented across the store.
- Improve product discovery, cross-selling and average order value.
- Plan seasonal campaigns, promotions and product-launch merchandising.
- Ensure the website reflects current inventory levels, commercial priorities and customer demand.
- Work with the marketing and operations teams to align merchandising with stock forecasts.
- Marketing and Commercial Projects
- Lead important cross-functional marketing and growth projects - including overseeing email marketing
- Help develop go-to-market plans for new products.
- Coordinate projects across creative, paid media, email, influencers, operations and web development.
- Analyse performance and recommend where the business should focus its resources.
- Create clear project plans, assign ownership and hold teams accountable for delivery.
- Step into high-priority opportunities or problems that do not sit neatly within one department.
- What Success Looks Like
During your first 12 months, you will be expected to
- Establish a clear and profitable growth strategy for Amazon.
- Build a structured CRO roadmap and deliver measurable improvements in website conversion.
- Improve merchandising, bundling, cross-selling and average order value.
- Strengthen Anaconda’s product-development process.
- Successfully help bring new products to market.
- Improve the speed and quality of execution across major commercial projects.
- Reduce the number of important projects that depend directly on the founder to move forward.
About You
You are likely to have
- Significant experience working in a fast-growing DTC or e-commerce business.
- Strong commercial judgement and an understanding of revenue, margin and profitability.
- Experience with Shopify and conversion-rate optimisation.
- Experience managing or growing an Amazon business.
- Experience with product development, sourcing or product launches.
- The ability to manage several complex projects at the same time.
- Strong analytical skills and confidence working with performance data.
- Experience coordinating developers, designers, marketers, agencies and suppliers.
- A bias towards action and a willingness to get involved directly when required.
- Excellent written and verbal communication skills.
Experience in sports, fitness, recovery, health products or consumer electronics would be beneficial but is not essential.
The Type of Person We Want
This role will suit someone who
- Thinks like an owner rather than an employee.
- Is highly organised but does not create unnecessary bureaucracy.
- Can move from strategy to execution without losing momentum.
- Makes decisions using both data and commercial judgement.
- Takes responsibility for outcomes rather than simply completing tasks.
- Is comfortable working closely with an entrepreneurial founder.
- Enjoys building systems, solving problems and making things better.
- Has high standards and expects the same from the people around them.
Why Join Anaconda?
- Join an established, fast-growing international e-commerce brand.
- Take ownership of several major growth opportunities.
- Work directly with the founder and senior leadership team.
- Help shape new products and the future direction of the company.
- Operate with significant autonomy and the ability to make a visible impact.
- Be rewarded for delivering meaningful commercial results.
How to Apply
Please send us
- Your CV or Linked In profile.
Complete the following through Loom Video to be considered
- A brief explanation of why you believe you are a strong fit for Anaconda.
- Examples of e-commerce, Amazon, product-development or CRO projects you have led.
- The most commercially valuable project you have personally delivered and the measurable result it produced.
Anaconda General manager in Paisley employer: Anaconda Fightwear
Anaconda Fightwear is an exceptional employer, offering a dynamic and entrepreneurial work environment that empowers employees to take ownership of their roles and drive significant growth. With a focus on innovation in the e-commerce space, employees benefit from a culture that values autonomy, collaboration with senior leadership, and opportunities for professional development, all while working remotely in a fast-paced, supportive atmosphere. Join us to make a tangible impact in a thriving international brand dedicated to enhancing the performance of athletes and active individuals.
StudySmarter Expert Advice🤫
We think this is how you could land Anaconda General manager in Paisley
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Anaconda Fightwear are looking for when hiring for a Anaconda General manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Anaconda Fightwear for the Anaconda General manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Anaconda Fightwear as a Anaconda General manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Anaconda Fightwear’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Anaconda General manager.
We think you need these skills to ace Anaconda General manager in Paisley
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Anaconda Fightwear, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Anaconda Fightwear's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Anaconda Fightwear. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Anaconda Fightwear
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Anaconda Fightwear uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Anaconda Fightwear. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
