Business Development Director VA2862 in London

Head of Growth

Anabas Welcome & Privee

Location: Central London / Hybrid Working
Salary: £90,000 + Bonus + Benefits
Contract: Full-time, Permanent | 40 hours per week, Monday–Friday 8:00am to 5:00pm

The Opportunity at a Glance

£90,000 + Uncapped Performance Bonus
Competitive base salary with an uncapped performance bonus.

Central London / Hybrid Working
A flexible working environment combining Central London with hybrid working.

End-to-End Growth Ownership
Lead the growth strategy for Anabas Welcome and Privee, from market development through to major contract wins.

Premium Hospitality Sector
Help shape the future of a premium, experience-led hospitality business serving leading corporate environments.

High-Impact Opportunity
Build strategy, develop strategic relationships, win major contracts and directly influence business growth.

About Anabas Welcome

Anabas Welcome is a premium guest experience specialist, delivering seamless, high-touch hospitality within corporate environments. Inspired by five-star service principles, we create workplaces where every interaction feels considered, personal, and exceptional.

Our purpose is simple: to bring the art of hospitality into the workplace — creating environments where clients, visitors and colleagues feel genuinely welcomed, valued and cared for.

The Opportunity

Reporting directly to the Managing Director, this is a senior leadership position responsible for driving the end-to-end growth strategy of Anabas Welcome and Privee.

You will lead new business development, strategic partnerships and market positioning, personally owning major opportunities from initial engagement through to contract award.

This role combines hands-on deal leadership with strategic market development. It requires commercial sharpness, exceptional relationship-building skills and the confidence to operate at senior stakeholder level.

Working closely with the Managing Director and operational teams, you will ensure every growth opportunity is commercially robust, operationally deliverable and aligned with the premium standards of both brands.

Key Responsibilities

Growth Strategy & Market Development

• Define and deliver an ambitious growth strategy aligned to revenue and margin targets
• Identify new opportunities across workplace hospitality, experiential services and premium corporate environments
• Monitor market trends, competitor activity and evolving client expectations
• Shape compelling, differentiated propositions for Anabas Welcome and Privee
• Lead the marketing strategy, ensuring brand positioning and campaigns directly support growth

New Business Development

• Identify, develop and secure new contracts across corporate offices, headquarters and premium commercial spaces
• Personally lead the full sales lifecycle — from engagement and qualification through to bid, presentation, negotiation and close
• Build and maintain a high-quality pipeline aligned to growth targets
• Develop senior relationships with key decision-makers, including landlords, asset managers, workplace leaders and procurement teams

Partnerships & Strategic Relationships

• Establish and grow strategic partnerships, referral networks and industry connections
• Collaborate on joint propositions and bids to strengthen market position
• Represent the business at industry events, forums and networking opportunities

Client Retention & Account Growth

• Support the development of long-term client relationships alongside operational leadership
• Contribute to strategic client reviews and high-value client discussions
• Identify opportunities to expand and enhance existing contracts
• Support strong client retention and satisfaction

Marketing, Bids & Proposals

• Lead major bids and tenders with a focus on quality, clarity and commercial strength
• Develop high-impact proposals, case studies and sector-specific messaging
• Align marketing and lead generation activity with pipeline and growth priorities

Leadership & Governance

• Act as a senior leader within the business, contributing to strategic decision-making
• Collaborate closely with operational teams to ensure successful mobilisation of new contracts
• Provide clear reporting on pipeline performance, conversion rates and forecasts
• Maintain accurate CRM and reporting data

About You

We are looking for a commercially driven, relationship-focused leader who combines strategic thinking with a genuine hands-on approach to winning business.

Experience

• Significant experience in business development or sales leadership within workplace hospitality, FM or corporate services
• Proven track record of winning high-value B2B service contracts
• Strong experience managing complex tenders and bid processes
• Deep understanding of corporate workplace environments and premium client expectations
• Demonstrated success building relationships with senior stakeholders
• Hands-on sales leadership experience with personal revenue accountability
• Experience working closely with operational teams to successfully mobilise new business

Skills & Attributes

• Strategic and commercially minded
• Strong pipeline and opportunity management skills
• Excellent negotiation and closing capability
• High-impact presentation and communication skills
• Relationship-driven, with strong networking ability
• Self-motivated, driven and results-focused
• Financially and commercially astute

What We Offer

We offer a competitive package designed to recognise performance, support wellbeing and encourage long-term development:

• 33 days holiday, including Bank Holidays
• Enhanced pension scheme
• Uncapped performance bonus
• Private healthcare, including family cover
• Life assurance — 1x salary
• Employee Assistance Programme
• Aviva Digital GP service
• Cycle to Work scheme
• Refer-a-friend scheme
• Company events
• Ongoing training and development

Why Join Us?

This is a high-impact leadership opportunity to shape the growth of a premium, experience-led business.

You will have the autonomy to build strategy, develop market opportunities, win major contracts and directly influence the future direction of Anabas Welcome and Privee.

If you are a commercially driven leade

Senior Leadership Position
Report directly to the Managing Director and play a key role in shaping the future direction of the business.

r with a passion for premium service environments and a proven track record of winning business, we would love to hear from you.

If you are looking for a role where you can make a genuine impact, support people and deliver an exceptional standard of service, we would be pleased to receive your application.