At a Glance
- Tasks: Drive growth strategy and lead new business development in premium hospitality.
- Company: Join Anabas Welcome, a leader in high-touch corporate hospitality.
- Benefits: Enjoy 33 days holiday, private healthcare, and uncapped performance bonuses.
- Other info: Dynamic leadership role with opportunities for personal and professional growth.
- Why this job: Shape the future of a premium brand and make a real impact.
- Qualifications: Proven experience in business development and strong relationship-building skills.
The predicted salary is between 90000 - 90000 £ per year.
Location: Central London / Hybrid Working
Salary: £90,000 + Bonus + Benefits
Contract: Full-time, permanent (40 hours per week, Monday–Friday)
About Anabas Welcome
Anabas Welcome is a premium guest experience specialist, delivering seamless, high-touch hospitality within corporate environments. Inspired by five-star service principles, we create workplaces where every interaction feels considered, personal, and exceptional. Our purpose is simple: to bring the art of hospitality into the workplace—creating environments where clients, visitors, and colleagues feel genuinely welcomed, valued, and cared for.
The Role
Reporting directly to the Managing Director, this is a senior leadership position responsible for driving the end-to-end growth strategy of Anabas Welcome and Privee. You will lead new business development, strategic partnerships, and market positioning—personally owning major opportunities from initial engagement through to contract award. This role blends hands-on deal leadership with strategic market development, requiring both commercial sharpness and strong relationship leadership at a senior level. Working closely with the Managing Director and operational teams, you will ensure all growth opportunities are commercially robust, operationally deliverable, and aligned with the premium standards of both brands.
Key Responsibilities
- Growth Strategy & Market Development: Define and deliver a clear, ambitious growth strategy aligned to revenue and margin targets; Identify new opportunities across workplace hospitality, experiential services, and premium corporate environments; Monitor market trends, competitor activity, and evolving client expectations; Shape compelling, differentiated propositions for Anabas Welcome and Privee; Lead the marketing strategy, ensuring brand positioning and campaigns directly support growth.
- New Business Development: Identify, develop, and secure new contracts across corporate offices, headquarters, and premium commercial spaces; Personally lead the full sales lifecycle: engagement, qualification, bid, presentation, negotiation, and close; Build and maintain a high-quality pipeline aligned to growth targets; Develop senior relationships with key decision-makers including landlords, asset managers, workplace leaders, and procurement teams.
- Partnerships & Strategic Relationships: Establish and grow strategic partnerships, referral networks, and industry connections; Collaborate on joint propositions and bids to strengthen market position; Represent the business at industry events, forums, and networking opportunities.
- Client Retention & Account Growth: Support the development of long-term client relationships alongside operational leadership; Contribute to strategic client reviews and high-value discussions; Identify opportunities to expand and enhance existing contracts; Support strong client retention and satisfaction.
- Marketing, Bids & Proposals: Lead major bids and tenders with a focus on quality, clarity, and commercial strength; Develop high-impact proposals, case studies, and sector-specific messaging; Align marketing and lead generation with pipeline and growth priorities.
- Leadership & Governance: Act as a senior leader within the business, contributing to strategic decision-making; Collaborate closely with operational teams to ensure successful mobilisation of new contracts; Provide clear reporting on pipeline performance, conversion rates, and forecasts; Maintain accurate CRM and reporting data.
About You
Experience: Significant experience in business development or sales leadership within workplace hospitality, FM, or corporate services; Proven track record of winning high-value B2B service contracts; Strong experience managing complex tenders and bid processes; Deep understanding of corporate workplace environments and premium client expectations; Demonstrated success building relationships with senior stakeholders; Hands-on sales leadership with personal revenue accountability; Experience working closely with operational teams to mobilise new business successfully.
Skills: Strategic and commercial mindset; Strong pipeline and opportunity management; Excellent negotiation and closing capability; High-impact presentation and communication skills; Relationship-driven with strong networking ability; Self-motivated, driven, and results-focused; Financially and commercially astute.
What We Offer: 33 days holiday (including Bank Holidays); Enhanced pension scheme; Uncapped performance bonus; Private healthcare (family cover); Life assurance (1x salary); Employee Assistance Programme; Aviva Digital GP service; Cycle to Work scheme; Refer-a-friend scheme; Company events; Ongoing training and development.
Why Join Us: This is a high-impact leadership role offering the opportunity to shape the growth of a premium, experience-led brand. You’ll have the autonomy to build strategy, win major contracts, and directly influence the future direction of Anabas Welcome and Privee. If you’re a commercially driven leader with a passion for premium service environments and a track record of winning business, we’d love to hear from you. If you are looking for a role where you can make a genuine impact, support people, and deliver a high standard of service, we would be pleased to receive your application.
Business Development Director VA2840 in London employer: Anabas
Anabas is an exceptional employer that prioritises a positive work culture and employee development, making it an ideal place for those seeking to excel in the Front of House and Events Team Leader role. Located in the vibrant Piccadilly area of London, employees benefit from a competitive salary, generous holiday allowance, and a range of perks including a recognition scheme and training opportunities, all while contributing to a dynamic team dedicated to delivering outstanding client experiences.
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We think you need these skills to ace Business Development Director VA2840 in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
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Tailor Your Documents for Us:When applying for a full-time role at Anabas, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Anabas
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
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✨Portfolio of Projects
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✨Know their business model
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