At a Glance
- Tasks: Develop and manage affiliate strategies for TikTok Shop accounts, driving creator engagement and GMV growth.
- Company: Join Reach Social, a fast-growing TikTok Shop agency with ambitious goals.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on innovation and performance.
- Why this job: Be at the forefront of social commerce and make a real impact in the creator economy.
- Qualifications: 2+ years in content creation or affiliate marketing, with a passion for TikTok.
The predicted salary is between 40500 - 49500 £ per year.
Who We Are
Reach Social is an official TikTok Shop Partner. We’ve become one of the fastest growing TikTok Shop agencies in the US servicing 7-9 figure household brands. Our ambition is to become the most sought after social commerce partner/service provider in the market. This is a great opportunity to be part of a driven and ambitious team and participate in the next generation of commerce and digital marketing. We don’t just “run affiliates.” We build repeatable creator systems that drive real GMV — combining affiliate strategy, creator relationships, merchandising, and content insight.
Description
You are a highly motivated, fast learning and clear communicator to develop creator strategies/creator briefing for our agency accounts. You are excited about diving into the TikTok ecosystem, from how to create viral content to affiliate management. You are comfortable partnering with senior ecommerce client stakeholders and operating in fast-paced environments. This role sits at the intersection of creator strategy, performance analysis, and execution. You’ll be responsible for recruiting and managing high-quality creators, structuring affiliate programs (open, target, and TAP campaigns), and continuously optimizing for GMV growth. If you’re excited by creators, obsessed with performance, and want real ownership — this role is for you.
Responsibilities
- Affiliate Strategy & Planning
- Own the affiliate growth strategy for assigned TikTok Shop accounts
- Design and manage open plans, target plans, and TAP campaigns
- Recommend commission structures, bundles, and offers that incentivize creator output
- Identify when to lean into seeding, retainers, or live-focused affiliates
- Creator Recruitment & Relationship Management
- Source high-quality creators through Affiliate Center, outreach, and internal creator communities
- Build and maintain relationships with top-performing affiliates
- Manage creator seeding programs and retainer creator rosters
- Coordinate creator briefs, content expectations, and posting cadence
- Performance Tracking & Optimization
- Monitor affiliate GMV, content output, conversion trends, and ROI
- Identify winning creators and content formats to scale
- Diagnose underperformance and implement corrective strategies
- Share weekly insights and actionable learnings with internal teams and clients
- Cross-Functional Collaboration
- Work closely with Client Success Managers, Media Buyers, and Shop Ops
- Align affiliate pushes with merchandising, promotions, and product launches
- Support live-affiliate initiatives and campaign launches
What Success Looks Like
- Fully own affiliate strategy for assigned accounts
- Build a reliable roster of high-quality, repeat-posting creators
- Launch and optimize multiple affiliate campaigns
- Contribute measurable GMV growth through affiliate channels
- Become a trusted strategic partner internally and with clients
Qualifications
- 2+ years experience in organic content creation, social media marketing, and/or affiliate marketing
- 1 year experience in TikTok Shop
- Exceptional communication skills
- Deeply passionate about being a creator and building a creator community
- Excellent organizational abilities
- Existing knowledge of the TikTok platform and consumer behaviors on the platform
- Willingness to learn fast
TikTok Shop Affiliate Strategy Manager employer: AMZ Advisers
At Reach Social, we pride ourselves on fostering a dynamic and innovative work environment that empowers our employees to thrive. As a Creator Strategy & Affiliate Growth Lead, you will have the opportunity to collaborate with talented professionals in the heart of the UK’s vibrant digital landscape, driving impactful campaigns and enhancing your skills through continuous learning and development. Our commitment to employee growth, coupled with a culture that values creativity and collaboration, makes us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop Affiliate Strategy Manager
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AMZ Advisers are looking for.
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✨Attend Industry Events
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We think you need these skills to ace TikTok Shop Affiliate Strategy Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AMZ Advisers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AMZ Advisers:Show us that you’ve done your homework! In your application, briefly mention what you admire about AMZ Advisers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AMZ Advisers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AMZ Advisers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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At AMZ Advisers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
