At a Glance
- Tasks: Create engaging content that simplifies complex investment ideas for diverse audiences.
- Company: Join Amundi, a leading European asset manager with a commitment to responsible investment.
- Benefits: Enjoy a competitive salary, hybrid work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Make an impact in the fast-paced world of ETFs and digital wealth management.
- Qualifications: 4-6 years in marketing, strong writing skills, and knowledge of the investment industry.
The predicted salary is between 31500 - 38500 £ per year.
Amundi, the leading European asset manager, offers its 100 million clients a complete range of savings and investment solutions in active and passive management. A subsidiary of the Crédit Agricole group, Amundi currently manages close to 2.3 trillion of assets. With its six international investment hubs, financial and extra-financial research capabilities, and long-standing commitment to responsible investment, Amundi is a key player in the asset management landscape.
Overall Purpose of the Job: As the leading European ETF provider, Amundi ETF has built a strong presence across both professional and individual investor audiences. We are looking for a talented and commercially minded Content Marketing Manager to join our London-based ETF Content Marketing team. This individual will play a key role in bringing our ETF range to life across multiple channels and audiences, focusing on digital wealth and retail investors.
- Define relevant, impactful and differentiated marketing messages across the ETF range.
- Translate product detail and market data into creative, concise narratives suited to a dual audience of professional and retail investors.
- Conduct competitor analysis and monitor industry trends to identify content opportunities.
- Ensure the Amundi ETF value proposition and messaging pillars are consistently reflected across all content produced.
Content creation & campaign delivery:
- Plan and deliver a broad suite of content and marketing materials aligned to business line and marketing priorities.
- Develop content focused on making complex ETF and investment concepts accessible for digital wealth, intermediary and retail audiences.
- Contribute ideas for new content formats, campaigns and storytelling approaches.
Digital wealth & partner content:
- Develop content and campaigns tailored to the digital wealth segment to drive ETF adoption and investor education.
- Collaborate with channel marketing colleagues and digital partners to ensure content is fit for purpose.
- Identify opportunities to enhance the end-client content experience and increase engagement.
Collaboration & stakeholder engagement:
- Work closely with content and channel marketing colleagues, product specialists, the sales team and external partners to deliver integrated campaigns.
- Liaise with broader Amundi teams to ensure content is accurate, compliant and aligned with group standards.
Candidate criteria:
- Bachelor Degree / BSc Degree or equivalent.
- Experience working within or serving the digital wealth, intermediary or retail investment sectors; familiarity with professional audiences is an advantage.
- Minimum 4-6 years' experience in a marketing role within the investment industry.
- Excellent written and spoken English; fluency in another European language is an advantage.
- Outstanding writing skills, with a proven ability to adapt tone, format and complexity for different audiences.
- Understanding of ETFs and/or the asset management industry.
- Demonstrated ability to manage and prioritise a broad and varied workload.
- Flexible, fast learner with a high degree of initiative.
- Knowledge of regulatory and industry rules, guidelines and standards.
- Proficient with MS Office; experience with marketing tools such as Canva and Turtl is highly appreciated.
Marketing & Content Manager in London employer: Amundi
Amundi is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the asset management sector. Employees benefit from extensive growth opportunities, supported by a commitment to responsible investment and a diverse range of savings and investment solutions. With a strong presence in 35 countries and a focus on client engagement, Amundi provides a meaningful and rewarding environment for professionals looking to make a significant impact in the financial industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Content Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Amundi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Amundi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Amundi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Amundi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Content Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Amundi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Amundi:Show us that you’ve done your homework! In your application, briefly mention what you admire about Amundi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Amundi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Amundi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Amundi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
