At a Glance
- Tasks: Transform customer and marketing data into actionable insights using SQL and BI tools.
- Company: Join a well-established organisation with a focus on data-driven decision making.
- Benefits: Up to £50,000 salary plus a 20% bonus, hybrid working, and career development opportunities.
- Other info: Collaborative environment with opportunities to present findings to diverse stakeholders.
- Why this job: Make a real impact by analysing data to improve customer engagement and campaign effectiveness.
- Qualifications: Strong SQL skills and experience with data analysis; familiarity with BI tools like Power BI or Tableau.
We're recruiting a Customer & Marketing Data Analyst to join an established organisation and turn large volumes of customer and marketing data into actionable commercial insight. Working closely with Digital, Marketing, customer and commercial teams, you'll use SQL and BI tools to understand customer behaviour, evaluate marketing activity and identify opportunities to improve targeting, engagement and performance. This isn't just a reporting role. You'll investigate what's happening within the data, understand why it's happening and what the business should do next, then communicate those findings clearly to stakeholders.
What You'll Be Analysing
- How are campaigns, promotions, offers and vouchers performing?
- Which customer groups are responding, and how can targeting be improved?
- How is loyalty activity influencing customer behaviour and commercial performance?
- What trends within transactional and behavioural data should the business act on?
- Where are the opportunities to improve engagement, retention and campaign effectiveness?
Key Responsibilities
- Analyse large customer and transactional datasets using SQL to identify trends, behaviours and commercial opportunities.
- Measure and evaluate campaign, promotional and loyalty activity, translating findings into clear recommendations.
- Support customer segmentation, targeting and audience analysis.
- Build dashboards, KPI reporting and visualisations using Power BI, Tableau, Qlik or similar.
- Partner with stakeholders to understand business questions and deliver meaningful analysis.
- Present findings clearly, explaining what happened, why it matters and what action should be taken.
What We're Looking For
- Strong hands-on SQL skills and experience analysing large datasets.
- Experience analysing customer, marketing, digital or campaign data.
- Strong experience with Power BI, Tableau, Qlik or similar.
- Exposure to campaign analysis, promotions, loyalty, segmentation, retention or customer behaviour.
- Ability to turn complex analysis into clear commercial insights and recommendations.
- Confidence presenting findings to technical and non-technical stakeholders.
- Good understanding of GDPR and responsible use of customer data.
- Experience with Python/R, predictive analytics or machine learning would be beneficial but isn't essential.
If you are interested in this opportunity and would like to hear more, please apply with an updated CV and contact information.
Customer & Marketing Data Analyst in Birmingham employer: Amtis Professional Ltd
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StudySmarter Expert Advice🤫
We think this is how you could land Customer & Marketing Data Analyst in Birmingham
✨Get Involved in Data Science Meetups
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Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like Amtis Professional Ltd.
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We think you need these skills to ace Customer & Marketing Data Analyst in Birmingham
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at Amtis Professional Ltd, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Amtis Professional Ltd. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Amtis Professional Ltd
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Amtis Professional Ltd!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
