At a Glance
- Tasks: Transform customer and marketing data into actionable insights using SQL and BI tools.
- Company: Join a well-established organisation with a focus on data-driven decision making.
- Benefits: Up to £50,000 salary, 20% bonus, hybrid working, and professional development opportunities.
- Other info: Collaborative environment with opportunities for growth and learning in data analytics.
- Why this job: Make a real impact by analysing data to improve customer engagement and campaign effectiveness.
- Qualifications: Strong SQL skills and experience with data analysis and visualisation tools like Power BI.
The predicted salary is between 36900 - 45100 £ per year.
- Customer & Marketing Data Analyst
- Birmingham
- Hybrid Working
- Permanent
The Opportunity
We're recruiting a Customer & Marketing Data Analyst to join an established organisation and turn large volumes of customer and marketing data into actionable commercial insight.
Working closely with Digital, Marketing, customer and commercial teams, you'll use SQL and BI tools to understand customer behaviour, evaluate marketing activity and identify opportunities to improve targeting, engagement and performance.
This isn't just a reporting role.
You'll investigate what's happening within the data, understand why it's happening and what the business should do next, then communicate those findings clearly to stakeholders.
What You'll Be Analysing
Your work will help answer questions such as
• How are campaigns, promotions, offers and vouchers performing?
- Which customer groups are responding, and how can targeting be improved?
- How is loyalty activity influencing customer behaviour and commercial performance?
- What trends within transactional and behavioural data should the business act on?
- Where are the opportunities to improve engagement, retention and campaign effectiveness?
Key Responsibilities
- Analyse large customer and transactional datasets using SQL to identify trends, behaviours and commercial opportunities.
- Measure and evaluate campaign, promotional and loyalty activity, translating findings into clear recommendations.
- Support customer segmentation, targeting and audience analysis.
- Build dashboards, KPI reporting and visualisations using Power BI, Tableau, Qlik or similar.
- Partner with stakeholders to understand business questions and deliver meaningful analysis.
- Present findings clearly, explaining what happened, why it matters and what action should be taken.
What We're Looking For
- Strong hands-on SQL skills and experience analysing large datasets.
- Experience analysing customer, marketing, digital or campaign data.
- Strong experience with Power BI, Tableau, Qlik or similar.
- Exposure to campaign analysis, promotions, loyalty, segmentation, retention or customer behaviour.
- Ability to turn complex analysis into clear commercial insights and recommendations.
- Confidence presenting findings to technical and non-technical stakeholders.
- Good understanding of GDPR and responsible use of customer data.
Experience with Python/R, predictive analytics or machine learning would be beneficial but isn't essential.
If you are interested in this opportunity and would like to hear more, please apply with an updated CV and contact information.
Customer & Marketing Data Analyst in Birmingham employer: Amtis professional Ltd Careers
As a Customer Insight Analyst in Birmingham City Centre, you'll join a forward-thinking organisation that values data-driven decision-making and fosters a collaborative work culture. With a competitive salary and a generous bonus structure, the company prioritises employee growth through continuous learning opportunities and a supportive environment that encourages innovation. The hybrid working model allows for flexibility, making it an ideal place for professionals seeking a meaningful career while enjoying the vibrant city life of Birmingham.
Contact Details:
Amtis professional Ltd Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Customer & Marketing Data Analyst in Birmingham
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We think you need these skills to ace Customer & Marketing Data Analyst in Birmingham
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Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
