Customer & Marketing Insights Analyst in Birmingham

We’re recruiting a Customer & Marketing Insights Analyst to join an established organisation where customer insight plays an important role in shaping marketing and commercial decisions.

This is a hands-on analytical role working with large volumes of customer and transactional data. You’ll use SQL and Power BI to understand customer behaviour, measure the effectiveness of marketing activity and identify opportunities to improve engagement and commercial performance.

The role goes beyond producing dashboards and reporting KPIs. You’ll be expected to investigate the data, identify what is driving changes in performance and turn your findings into clear recommendations that stakeholders can act on.

What You’ll Be Doing

• Analyse customer and marketing data to understand behaviours and trends to identify commercial opportunities
• Evaluate marketing campaigns, promotions, offers and loyalty activity to understand their effectiveness and commercial impact.
• Explore customer groups and behaviours to identify opportunities around targeting, engagement and retention.
• Use SQL to extract, manipulate and investigate large datasets.
• Develop Power BI dashboards and visualisations that make customer and marketing performance easy to understand.
• Carry out deeper analysis to understand why performance has changed rather than simply reporting what has happened.
• Work closely with Marketing, Digital and Commercial stakeholders to understand business questions and determine the right analytical approach.
• Present findings clearly, turning complex analysis into a straightforward commercial story and practical recommendations.
• Support ad-hoc analytical projects around customer behaviour and wider business performance.

What We’re Looking For

You’ll be an experienced analyst who combines strong technical capability with an understanding of customers and commercial decision-making.

You should have:

• Strong hands-on SQL skills and experience analysing large datasets.
• Good experience with Power BI or a similar BI and visualisation tool.
• Experience analysing customer, marketing, digital or transactional data.
• Exposure to areas such as campaign performance, loyalty, promotions, customer behaviour, segmentation, targeting or retention.
• The ability to investigate data and uncover meaningful insights rather than relying solely on existing reporting.
• Strong analytical and problem-solving skills with a naturally curious approach to data.
• Confidence communicating findings and recommendations to non-technical stakeholders.
• The ability to connect customer behaviour and marketing performance to wider commercial outcomes.

Experience with Python or R, predictive analytics, statistical modelling or machine learning would be useful but isn’t essential.

This is a great opportunity for someone who enjoys being hands-on with data but wants their analysis to have a visible influence on customer, marketing and commercial decisions.