B2B SaaS Marketing Manager
B2B SaaS Marketing Manager

B2B SaaS Marketing Manager

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead marketing strategies for a B2B SaaS product aimed at TikTok Shop sellers.
  • Company: Join AMS Pilot, a dynamic team focused on empowering sellers with analytics.
  • Benefits: Enjoy remote work flexibility and direct collaboration with the founder.
  • Why this job: Be part of a creative journey, building impactful marketing from scratch.
  • Qualifications: 2+ years in B2B SaaS marketing and strong skills in audience segmentation required.
  • Other info: Opportunity to grow into Head of Marketing or CMO role.

The predicted salary is between 36000 - 60000 £ per year.

We’re building a B2B SaaS product that helps TikTok Shop sellers in the US and UK unlock deep analytics and grow faster. Now we’re looking for a Marketing Manager who can go beyond launching campaigns — someone who builds systematic, data-driven marketing from scratch, works closely with product, and drives real business impact.

Location: Remote, the team is based in Ukraine and the UK.

What You’ll Do:

  • Develop and execute a go-to-market strategy for English-speaking markets
  • Define clear positioning and messaging for different audience segments (Amazon sellers, TikTok merchants, etc.)
  • Work with core marketing metrics: CAC, LTV, retention
  • Collaborate closely with the product team: from hypothesis → tests → metrics → product updates
  • Build a simple but powerful analytics tracking system (Google Analytics / Mixpanel / Amplitude)
  • Drive high-quality traffic and leads — marketing as a growth engine, not just decoration

Who We’re Looking For:

  • 2+ years of experience in B2B SaaS marketing (required)
  • Proven track record launching products in the US or UK markets
  • Experience working with small to mid-tier pricing models ($20–500/month) and subscriptions
  • Strong skills in audience segmentation, UVP creation, content marketing
  • Hands-on with tools like Google Analytics, Meta Ads, LinkedIn Ads, email platforms, and CRMs
  • English level B2+ or higher — you’ll be working with English-speaking audiences

Nice to Have:

  • Experience with influencer marketing, launches, or e-commerce communities
  • Understanding of TikTok / Amazon ecosystems
  • Ability to build educational funnels (webinars, automation, courses)
  • A rare combo of structure + flexibility: you can move fast and build a strong foundation

What We Offer:

  • Full-time role with remote flexibility
  • Direct collaboration with the founder — you’ll be building the marketing engine from zero
  • Room to grow into Head of Marketing / CMO

If you’re not afraid of a blank page and want to build something from the ground up — we’d love to hear from you. This is the time to create, not just maintain.

B2B SaaS Marketing Manager employer: Amspilot

At AMS Pilot, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership of their projects and drive meaningful impact. As a remote-first company with teams in Ukraine and the UK, we offer flexible working arrangements, direct collaboration with leadership, and ample opportunities for professional growth, including the potential to advance to senior marketing roles. Join us to be part of a forward-thinking team where your contributions will shape the future of our B2B SaaS product.
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Contact Detail:

Amspilot Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land B2B SaaS Marketing Manager

✨Tip Number 1

Familiarise yourself with the B2B SaaS landscape, especially focusing on TikTok and Amazon ecosystems. Understanding these platforms will help you tailor your approach and demonstrate your knowledge during interviews.

✨Tip Number 2

Showcase your experience with data-driven marketing by preparing examples of how you've used metrics like CAC and LTV to drive business decisions. Be ready to discuss specific campaigns and their outcomes.

✨Tip Number 3

Network with professionals in the B2B SaaS space, particularly those who have experience with TikTok Shop sellers. Engaging with this community can provide insights and potentially lead to referrals.

✨Tip Number 4

Prepare to discuss your approach to building a marketing strategy from scratch. Think about how you would define positioning and messaging for different audience segments, as this is crucial for the role.

We think you need these skills to ace B2B SaaS Marketing Manager

B2B SaaS Marketing Experience
Go-to-Market Strategy Development
Audience Segmentation
Unique Value Proposition (UVP) Creation
Content Marketing
Data-Driven Decision Making
Core Marketing Metrics Analysis (CAC, LTV, Retention)
Collaboration with Product Teams
Analytics Tracking System Development (Google Analytics, Mixpanel, Amplitude)
Lead Generation and Traffic Driving
Experience with Meta Ads and LinkedIn Ads
Email Marketing Platforms Proficiency
CRM Tools Familiarity
English Proficiency (B2+ or higher)
Influencer Marketing Knowledge
E-commerce Community Engagement
Educational Funnel Creation (Webinars, Automation, Courses)
Adaptability and Flexibility in Fast-Paced Environments

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the B2B SaaS Marketing Manager position. Tailor your application to highlight relevant experience in launching campaigns and working with marketing metrics.

Craft a Compelling CV: Your CV should clearly showcase your 2+ years of experience in B2B SaaS marketing. Highlight specific achievements related to product launches in the US or UK markets, and include any relevant skills such as audience segmentation and content marketing.

Write a Strong Cover Letter: In your cover letter, express your enthusiasm for building a marketing engine from scratch. Discuss how your background aligns with the company's goals and mention any experience you have with tools like Google Analytics and Meta Ads.

Showcase Your Portfolio: If you have a portfolio or personal website, include it in your application. This is a great opportunity to demonstrate your previous work, especially any successful campaigns or projects that relate to the role.

How to prepare for a job interview at Amspilot

✨Understand the Product and Market

Before your interview, make sure you have a solid understanding of the B2B SaaS product and its target audience. Research TikTok Shop sellers and their needs, as well as the competitive landscape in the US and UK markets. This knowledge will help you demonstrate your ability to develop effective marketing strategies.

✨Showcase Your Data-Driven Approach

Since the role requires building systematic, data-driven marketing, be prepared to discuss your experience with core marketing metrics like CAC, LTV, and retention. Share specific examples of how you've used data to inform your marketing decisions and drive business impact in previous roles.

✨Highlight Collaboration Skills

The position involves close collaboration with the product team, so emphasise your teamwork skills. Prepare examples of how you've successfully worked with cross-functional teams in the past, particularly in developing go-to-market strategies or launching products.

✨Demonstrate Flexibility and Structure

The company values a rare combination of structure and flexibility. Be ready to discuss how you can adapt to fast-paced environments while also building strong foundations for marketing initiatives. Share instances where you've balanced these two aspects effectively in your previous roles.

B2B SaaS Marketing Manager
Amspilot
A
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