You will own the day-to-day running of paid search accounts for a portfolio of clients, from build and optimisation through to reporting and client conversations. You will be the go-to person on your accounts, trusted to make optimisation decisions independently, working within the wider client teams
Responsibilities:
- Plan, build and launch Google Ads and Microsoft Advertising campaigns, including Search, Performance Max and Demand Gen.
- Manage budgets and pacing across your accounts, making sure spend lands on target each month.
- Run ongoing optimisation: keyword and search term management, bidding strategies, audiences, ad copy and landing page recommendations.
- Design and analyse A/B and incrementality tests, turning results into clear recommendations.
- Build and present performance reports, explaining what happened, why, and what we will do next.
- Act as a day-to-day contact for clients, joining calls and contributing to quarterly reviews and planning.
- Check tracking and conversion setup with the team, using GA4 and Google Tag Manager to spot issues early.
- Use automation, scripts and AI tools to work more efficiently, while keeping quality control in human hands.
- Keep up with platform changes and bring fresh ideas to clients and the wider team.
Example Clients:
- c2c, Flamingo Land, Grand Central Conservatory Insulations
Ideal Experience:
- 2+ years of hands-on PPC experience, ideally agency side, managing accounts with meaningful monthly spend.
Ideal Skills:
- Strong working knowledge of Google Ads and Microsoft Advertising, including Shopping and Performance Max.
- A solid grasp of GA4 and how conversion tracking works.
- An analytical mindset: you can explain why performance moved, not just that it did.
- Clear written and spoken communication, comfortable presenting results to clients.
- Good organisation across several accounts and deadlines at once.
- Google Ads certification
- Experience with data and visualisation platforms
- Experience with paid social (Meta, LinkedIn, TikTok).
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