MANAGER, CHIEF COMMERCIAL OFFICER in Ampthill

Ampthill and District Community Rugby Club is an elite English rugby union club that proudly balances its status as an RFU Champ competitor with a passionate, grassroots mission. Aspiring to be the most professional community rugby club in the country, the Bedfordshire-based club fields multiple senior, women's, youth, and mini sides every single weekend.

Driven by a core ethos of "Rugby for All," Ampthill actively removes traditional financial, physical, and cultural barriers to participation to ensure that players of all abilities, ages, and backgrounds can thrive. From elite development pathways to fully inclusive local outreach initiatives, the club serves as a vital social and athletic hub that leverages the power of professional sport to unite and elevate its surrounding community.

The Commercial Manager will assume total accountability for maximising the club’s revenue across both B2B corporate assets and B2C match-day operations. Operating under a high-performance mandate, the successful candidate will introduce modern revenue streams, build a global-to-local partnership pipeline supported by world-class activation, and directly oversee ticket sales, bar operations, and catering hospitality to maximise the club's financial return on match days and beyond.

• Drive new B2B sales cycles to hit ambitious annual club corporate revenue targets.
• Formulate and implement modern commercial schemes (e.g., player/academy kit partnerships, match-day experiential zones, player-led digital content sponsorships, and corporate networking clubs).
• Secure and scale commercial partnerships ranging from independent Bedfordshire businesses to national and international brands.
• Serve as the primary account manager, ensuring 100% contractual fulfilment on digital assets, print, hospitality, and physical signage while delivering comprehensive end-of-season ROI reports.
• Implement dynamic ticketing schemes, group booking discounts, and community club initiatives to maximise gate receipts.
• Manage ticketing platforms, entry data analytics, and digital box office operations to ensure a seamless fan experience.
• Assume P&L accountability for all match-day food, beverage, and hospitality operations, including public bars, mobile catering units, and premium corporate lounges.
• Manage relationships with breweries, food vendors, and supply chain partners to improve profit margins and ensure high-quality service.
• Monetise club assets on non-match days, transforming Dillingham Park into a premier regional hub for corporate functions, parties, and community events.
• Coordinate with the internal media and marketing teams to ensure partner brands are integrated seamlessly into digital channels and that match-day ticket sales are heavily promoted.
• Work alongside the community rugby department to build sellable corporate packages around our expansive mini, youth, and inclusion programs, turning social good into corporate investment.

Requirements:

• 4+ years of B2B corporate sales or sports commercial partnership experience.
• Proven track record of managing and activating five-figure client accounts.
• Valid UK driving licence.
• Experience building international commercial pipelines.
• Highly skilled negotiator with strong contractual and financial acumen.
• Advanced CRM, ticketing software, and EPOS (electronic point of sale) fluency.
• Graphic design or presentation deck software proficiency.
• Highly motivated, self-starting commercial operator.
• Strong emotional intelligence, empathy, and active listening.
• Commercially ruthless but deeply aligned with community rugby values.
• Existing network of regional, national, or sports-focused corporate buyers.

How to Apply: Send your CV and a brief pitch detailing a successful revenue initiative you have personally led—either in B2B sponsorship or match-day event sales—to recruitment@ampthillrufc.