Personal Brand Manager (LinkedIn)

We’re hiring a Personal Brand Manager to help grow the social presence of founders, entrepreneurs, and industry leaders. At Amplify, we work with ambitious people doing genuinely interesting things. Our job is to turn their expertise into content people actually want to read. This isn’t a “schedule a few posts and call it a day” social media role. You’ll be responsible for building and managing personal brands that drive real business growth through strategy, storytelling, positioning, and high-performing content.

If you love great writing, creative strategy, internet culture, and figuring out why certain content works while most content gets ignored, you’ll probably enjoy this role.

About Amplify: We’re a remote-first UK-based personal branding agency working with high-profile founders, entrepreneurs, and creators. Our clients trust us to grow their audience, sharpen their positioning, and turn their expertise into content that builds authority and drives real business growth. We care deeply about quality, creativity, and strategic thinking. We’re not interested in producing generic content for the sake of consistency. We want content that stands out, creates conversations, and positions our clients as leaders in their space.

What You'll Do: As a Personal Brand Manager, you’ll oversee the strategy and day-to-day management of a portfolio of clients. You’ll be responsible for building content strategies aligned with each client’s goals, positioning, and audience. That includes identifying content opportunities, shaping messaging angles, planning content across the funnel, and ensuring every piece of content contributes to a wider strategic objective. You’ll work closely with founders and entrepreneurs to extract ideas, insights, and experiences, then turn those into high-quality LinkedIn content that genuinely sounds like them. Strong voice-matching is essential in this role. We’re looking for someone who can take rough thoughts, voice notes, interviews, long-form content, or conversations and transform them into clear, engaging, platform-native content.

You’ll lead client communication and strategy calls, acting as a strategic partner rather than just a content executor. That means proactively bringing ideas to the table, spotting opportunities, identifying gaps in strategy, and making recommendations before clients ask. You’ll also review content created by other team members, ensuring quality, consistency, and alignment with the client’s positioning and goals.

A strong understanding of LinkedIn is critical. You should understand not only what performs on the platform, but why it performs — from hooks and storytelling structures to audience psychology, engagement patterns, and positioning. This role requires someone who is analytical and commercially aware. You’ll regularly monitor performance data, identify trends and patterns across accounts, run content experiments, and use insights to improve strategy over time.

Our team embraces AI and evolving tools thoughtfully. We’re interested in people who are curious, adaptable, and excited about improving workflows, research, ideation, and execution through technology (without losing the human element that makes content great).

This Role Is For You If...

• You’ve already grown LinkedIn accounts of significant size for founders, creators, executives, or personal brands (and have receipts).
• You’re platform-agnostic – you have experience with founder-led content ecosystems across multiple platforms, including but not limited to YouTube, X, Instagram, and newsletters.
• You can create and execute a strategy for each platform using data, trends and individual platform knowledge.
• You know what great short-form video looks like across LinkedIn, Instagram and YouTube Shorts, and could direct an editor to bring your vision to life.
• You’re confident leading client calls and holding your own in high-pressure environments with clients who have high standards of excellence.
• You’re an excellent writer with strong voice-matching ability, and you understand how to make people stop scrolling.
• You understand LinkedIn deeply — not just the platform, but what makes content perform there, the behaviours on the platform, and the psychology behind engagement.
• You’re both creative and analytical.
• You have strong taste and high standards.
• You’re organised, proactive, and comfortable managing multiple clients at once.
• You’re a high agency persona and enjoy ownership and figuring things out.
• You care deeply about quality and have high standards for content.
• You’re interested in AI, internet culture, content systems, and the creator economy.

Why Join Amplify: Fast-moving, ambitious team with high standards. Fully remote with flexible working hours. Real ownership and autonomy — we trust people to do great work. Opportunity to work closely with high-level founders and entrepreneurs. Lots of room for growth as the company scales. No corporate politics or layers of unnecessary management.

How To Apply: To apply, email hello@amplifycreators.com with the subject line: “Personal Brand Manager Role” including your CV, a cover letter explaining why you're the right person for the role, 5 bullet points about you, and optionally, your portfolio or examples of your work. Our hiring process has three stages: Round 1: Candidates who stand out will be asked to answer a short series of questions asynchronously. Round 2: Interview with our Operations Manager for culture and role fit. Round 3: You'll complete a task that demonstrates how you'd approach the role. Applications are reviewed on a rolling basis, and we’ll close the role once we find the right person.

Salary: £35,000–£45,000 depending on experience. But we’re looking for the right person for the role and are happy to pay competitively for someone exceptional. NOTE: If you’ve read this and your reaction is “I could lead this entire function”, we want to hear from you. We’re building something ambitious, and for the right person, there’s an opportunity here to help define the future of the company and scale with it, not just fill a role.