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- Tasks: Lead and optimise paid media strategies to drive revenue for a cutting-edge SaaS platform.
- Company: Join Amplify, a dynamic SaaS communications platform transforming US healthcare.
- Benefits: Enjoy full autonomy, direct access to leadership, and opportunities for career growth.
- Why this job: Make a real impact in a high-visibility role with ownership over paid acquisition.
- Qualifications: 7-12+ years in paid media, with proven SaaS experience and strong analytical skills.
- Other info: Work remotely in a fast-paced environment with a focus on performance and results.
The predicted salary is between 36000 - 60000 £ per year.
Amplify is a SaaS communications platform built for the US healthcare market. We unify HIPAA-compliant fax, eSignature, SMS, calling, and video into a single, secure, and easy-to-use platform. Amplify helps healthcare providers and service organizations streamline workflows, reduce compliance risk, and improve care delivery without disrupting existing systems. Trusted by thousands of providers, Amplify supports critical workflows such as referrals, intake management, and authorizations, ensuring sensitive communications and documents are exchanged securely and efficiently.
We are hiring a Head of Paid Media to own SaaS paid acquisition end-to-end. This is a hands-on, full-time remote role focused on designing, executing, and scaling paid acquisition across multiple channels. You will be responsible for building and optimizing campaigns, landing pages, and funnels that drive measurable outcomes: SQLs, customers, and revenue. You will operate with a high degree of autonomy, manage paid budgets directly, and use data and experimentation to continuously improve performance. This role works closely with leadership and cross-functional partners to ensure paid acquisition aligns with overall growth and go-to-market strategy.
Key Responsibilities
- Own paid acquisition strategy and execution across platforms such as Google Ads, LinkedIn, Meta, and other relevant channels.
- Independently design, build, execute, and optimize paid acquisition campaigns end-to-end, including ads, landing pages, and supporting assets.
- Use modern AI-powered tools to accelerate testing, creative iteration, and performance optimization.
- Manage budgets, forecasting, and spend allocation to maximize efficiency and ROI.
- Analyze campaign and funnel performance to identify opportunities for improvement.
- Run structured experimentation across audiences, messaging, offers, and funnels.
- Ensure paid efforts align with broader marketing and growth strategy.
- Maintain brand consistency and compliance across all paid channels.
Qualifications
- You have 7–12+ years of hands-on paid media / performance marketing experience.
- Proven experience owning paid acquisition for a SaaS business.
- Hands-on expertise across paid media platforms such as Google Ads, LinkedIn, and Meta.
- Demonstrated ability to independently manage paid acquisition end-to-end (strategy, execution, landing pages, optimization).
- Strong understanding of campaign strategy, A/B testing, and conversion rate optimization.
- Solid analytical skills, including metrics tracking, attribution, and ROI measurement.
- Experience managing budgets, forecasts, and performance against revenue targets.
- Comfortable working autonomously in a remote, fast-moving environment.
- Strong written and verbal communication skills.
Nice to have
- Experience marketing to the US healthcare market.
- Familiarity with compliance-driven messaging (HIPAA, healthcare workflows).
KPIs & Success Metrics
This role is measured purely on revenue-driving outcomes, split across Sales-Led Growth (SLG) and Product-Led Growth (PLG).
Why Join Amplify
- Full ownership and autonomy - no micromanagement.
- Direct access to leadership and real decision-making power.
- Opportunity to build and own the entire paid growth engine.
- High-impact role with visibility across the company.
- Clear runway to expand scope and leadership over time.
Head of Paid Media in Newcastle upon Tyne employer: Amplify
Contact Detail:
Amplify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Media in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Amplify. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past paid media campaigns. Highlight your successes and how you drove revenue – this will make you stand out!
✨Tip Number 3
Prepare for the interview by knowing Amplify inside out. Understand their platform, the healthcare market, and how your role as Head of Paid Media can drive growth. This shows you're genuinely interested!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Amplify.
We think you need these skills to ace Head of Paid Media in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Passion for Paid Media: When writing your application, let your enthusiasm for paid media shine through! We want to see how your experience aligns with our goals at Amplify, especially in the SaaS space. Share specific examples of campaigns you've managed and the results you've achieved.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your hands-on experience with platforms like Google Ads and LinkedIn, and don’t forget to mention any familiarity with the healthcare market. We love seeing candidates who take the time to connect their skills to what we do!
Be Data-Driven: Since this role is all about performance and revenue, include metrics that showcase your success in previous roles. Talk about how you’ve used data to optimise campaigns and improve ROI. We’re looking for someone who can back up their claims with solid numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you’re serious about joining the Amplify team!
How to prepare for a job interview at Amplify
✨Know Your Numbers
Before the interview, brush up on your metrics and analytics skills. Be ready to discuss specific campaigns you've managed, including budgets, ROI, and performance outcomes. This role is all about driving revenue, so showcasing your ability to analyse and optimise paid media will impress.
✨Showcase Your Strategy
Prepare to talk about your approach to building and executing paid acquisition strategies. Think about how you’ve used A/B testing and conversion rate optimisation in past roles. Being able to articulate your thought process will demonstrate your expertise and strategic mindset.
✨Familiarise with Compliance
Since Amplify operates in the healthcare sector, it’s crucial to understand HIPAA compliance and how it affects marketing strategies. Brush up on relevant regulations and be prepared to discuss how you would ensure compliance in your campaigns.
✨Demonstrate Autonomy
This role requires a high degree of independence, so be ready to share examples of how you've successfully managed projects without micromanagement. Highlight instances where you took initiative and drove results on your own, as this will resonate well with the company culture.
