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For Companies At a Glance
- Tasks: Drive revenue growth by optimising the entire Product-Led Growth funnel.
- Company: Join Amplify, a leading HIPAA-compliant communications platform in healthcare.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Why this job: Take ownership of impactful projects and collaborate directly with the CEO.
- Qualifications: 5+ years in SaaS with hands-on experience in PLG and A/B testing.
- Other info: Be part of a dynamic team focused on innovation and real results.
The predicted salary is between 72000 - 108000 £ per year.
Amplify is a modern, HIPAA-compliant communications and workflow platform for the U.S. healthcare market. Our flagship product, iFax, is ranked by G2 as the world's highest-rated cloud fax platform. We are now expanding into a broader platform including fax, e-signature, forms, secure messaging, document workflows, and AI-driven automation. Product-Led Growth is central to how we scale.
We are hiring a Head of Product-Led Growth (PLG) to own and dramatically increase revenue per visitor across our PLG funnel. This is a senior, hands-on role focused on turning traffic into revenue by optimizing every stage of the self-serve journey — from first visit to activation, conversion, and expansion.
What You’ll Own
- You will own the entire PLG funnel, including:
- Website entry points and landing pages
- Pricing page strategy, packaging, and experimentation
- Account creation and onboarding
- Activation and "aha" moments
- User journeys by segment
- Monetization, paywalls, nudges, and upgrades
This role sits at the intersection of product, growth, data, and user psychology, with direct accountability for revenue outcomes.
Key Responsibilities
- Increase revenue per visitor through continuous experimentation
- Design and run A/B and multivariate tests across UX, messaging, pricing, and flows
- Identify and remove friction across signup, onboarding, and activation
- Define and optimize journeys for:
- API users and developers
- Partners and resellers
- Business (non-healthcare) users
Who You Are (Non-Negotiable)
- 5+ years SaaS experience with real PLG ownership
- Hands-on A/B testing and experimentation (you've run the tests yourself)
- Excellent CRO fundamentals and strong design/aesthetic judgment
- Highly independent and autonomous, but strong communicator and collaborator
- A true growth hacker — scrappy, data-driven, biased toward action
- Comfortable owning outcomes, not just optimizations
This is not a generic growth marketing role. This is for someone who has personally moved a PLG funnel in a regulated SaaS environment.
What Success Looks Like
- Measurable increase in revenue per visitor
- Faster activation and stronger early monetization
- Clear, optimized journeys for each user segment
- A PLG engine that compounds over time
Why This Role
This role has real ownership, real leverage, and direct CEO collaboration. If you’ve been optimizing without owning results — this is the opposite.
Head of PLG Growth in London employer: Amplify
Contact Detail:
Amplify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of PLG Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A personal connection can often get you further than a CV alone.
✨Tip Number 2
Prepare for interviews by understanding the company’s product and growth strategies. Show us how your experience aligns with their goals, especially in PLG!
✨Tip Number 3
Don’t just wait for job postings; be proactive! Reach out directly to companies you admire, like Amplify, and express your interest in contributing to their growth.
✨Tip Number 4
Use our website to apply! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Head of PLG Growth in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of PLG Growth role. Highlight your experience with SaaS and product-led growth, and don’t forget to mention any hands-on A/B testing you've done. We want to see how you can bring value to our team!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to increase revenue per visitor and optimise user journeys. Use metrics where possible – numbers speak louder than words! We love seeing tangible results.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not just skilled but also a great fit for our culture. Share your passion for growth hacking and how you’ve tackled challenges in previous roles. We want to know the real you!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at Amplify!
How to prepare for a job interview at Amplify
✨Know Your PLG Inside Out
Make sure you understand the ins and outs of Product-Led Growth. Be ready to discuss how you've previously increased revenue per visitor and optimised user journeys. Bring specific examples of A/B tests you've run and the outcomes they produced.
✨Showcase Your Data-Driven Mindset
Prepare to talk about your experience with data analysis and how it has informed your decisions in a SaaS environment. Highlight any tools or methodologies you’ve used to track user behaviour and conversion rates, as this will show your analytical skills are up to scratch.
✨Demonstrate Collaboration Skills
This role requires working closely with various teams, so be ready to share examples of how you've successfully collaborated with product, engineering, and marketing teams in the past. Emphasise your communication style and how you ensure everyone is aligned towards common goals.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges related to the PLG funnel. Think through potential scenarios, like removing friction in onboarding or identifying activation events, and prepare your thought process on how you would tackle these issues.
