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- Tasks: Lead and optimise paid media strategies to drive revenue for a cutting-edge SaaS platform.
- Company: Join Amplify, a dynamic SaaS communications platform transforming US healthcare.
- Benefits: Enjoy full ownership, autonomy, and direct access to leadership in a remote role.
- Why this job: Make a real impact by owning the entire paid growth engine and driving measurable outcomes.
- Qualifications: 7-12+ years in paid media with proven SaaS experience and strong analytical skills.
- Other info: High-impact role with clear opportunities for career growth and leadership expansion.
The predicted salary is between 48000 - 72000 £ per year.
Amplify is a SaaS communications platform built for the US healthcare market. We unify HIPAA-compliant fax, eSignature, SMS, calling, and video into a single, secure, and easy-to-use platform. Amplify helps healthcare providers and service organizations streamline workflows, reduce compliance risk, and improve care delivery without disrupting existing systems. Trusted by thousands of providers, Amplify supports critical workflows such as referrals, intake management, and authorizations, ensuring sensitive communications and documents are exchanged securely and efficiently.
We are hiring a Head of Paid Media to own SaaS paid acquisition end-to-end. This is a hands-on, full-time remote role focused on designing, executing, and scaling paid acquisition across multiple channels. You will be responsible for building and optimizing campaigns, landing pages, and funnels that drive measurable outcomes: SQLs, customers, and revenue. You will operate with a high degree of autonomy, manage paid budgets directly, and use data and experimentation to continuously improve performance. This role works closely with leadership and cross-functional partners to ensure paid acquisition aligns with overall growth and go-to-market strategy. This is not an agency management role. This is not a traffic-only role. This is a performance and revenue ownership role.
Key Responsibilities- Own paid acquisition strategy and execution across platforms such as Google Ads, LinkedIn, Meta, and other relevant channels
- Independently design, build, execute, and optimize paid acquisition campaigns end-to-end, including ads, landing pages, and supporting assets
- Use modern AI-powered tools to accelerate testing, creative iteration, and performance optimization
- Manage budgets, forecasting, and spend allocation to maximize efficiency and ROI
- Analyze campaign and funnel performance to identify opportunities for improvement
- Run structured experimentation across audiences, messaging, offers, and funnels
- Ensure paid efforts align with broader marketing and growth strategy
- Maintain brand consistency and compliance across all paid channels
- You have 7–12+ years of hands-on paid media / performance marketing experience
- Proven experience owning paid acquisition for a SaaS business
- Hands-on expertise across paid media platforms such as Google Ads, LinkedIn, and Meta
- Demonstrated ability to independently manage paid acquisition end-to-end (strategy, execution, landing pages, optimization)
- Strong understanding of campaign strategy, A/B testing, and conversion rate optimization
- Solid analytical skills, including metrics tracking, attribution, and ROI measurement
- Experience managing budgets, forecasts, and performance against revenue targets
- Comfortable working autonomously in a remote, fast-moving environment
- Strong written and verbal communication skills
- Experience marketing to the US healthcare market
- Familiarity with compliance-driven messaging (HIPAA, healthcare workflows)
This role is measured purely on revenue-driving outcomes, split across Sales-Led Growth (SLG) and Product-Led Growth (PLG).
Why Join Amplify- Full ownership and autonomy - no micromanagement
- Direct access to leadership and real decision-making power
- Opportunity to build and own the entire paid growth engine
- High-impact role with visibility across the company
- Clear runway to expand scope and leadership over time
Head of Paid Media in London employer: Amplify
Contact Detail:
Amplify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Amplify. A friendly chat can give you insider info and maybe even a referral. Don’t be shy; we all love a good conversation!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past paid media campaigns. Highlight your successes and how you drove revenue. This will help us see your hands-on experience and what you can bring to the table.
✨Tip Number 3
Prepare for the interview by diving deep into our platform and understanding the healthcare market. We want to see that you’re not just a fit for the role but also passionate about what we do at Amplify. Knowledge is power!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team. Let’s make it happen!
We think you need these skills to ace Head of Paid Media in London
Some tips for your application 🫡
Show Your Passion for Paid Media: When writing your application, let your enthusiasm for paid media shine through! We want to see how your experience aligns with our goals at Amplify, so share specific examples of campaigns you've managed and the results you've achieved.
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Paid Media role. Highlight your hands-on experience with SaaS businesses and the platforms mentioned in the job description. This shows us you understand what we're looking for!
Be Data-Driven: Since this role is all about performance and revenue, include metrics and data in your application. Talk about how you've used analytics to drive decisions and improve campaign outcomes. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Amplify and our culture!
How to prepare for a job interview at Amplify
✨Know Your Numbers
Before the interview, brush up on your metrics and KPIs related to paid media. Be ready to discuss specific campaigns you've managed, including budget allocations, ROI, and conversion rates. This shows you understand the performance aspect of the role and can back it up with data.
✨Familiarise Yourself with the Healthcare Market
Since Amplify operates in the US healthcare market, it’s crucial to understand the unique challenges and compliance requirements in this sector. Research HIPAA regulations and think about how they might impact your paid media strategies. This will demonstrate your commitment and readiness to tackle industry-specific issues.
✨Showcase Your Autonomy
This role requires a high degree of independence, so be prepared to share examples of how you've successfully managed paid acquisition end-to-end without micromanagement. Highlight instances where you took initiative, made strategic decisions, and drove measurable outcomes.
✨Prepare for Creative Problem-Solving
Expect questions that assess your ability to think critically and experiment with different strategies. Prepare to discuss how you've used A/B testing and data analysis to optimise campaigns. Bring examples of how you've adapted your approach based on performance insights, showcasing your analytical skills.
