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For Companies At a Glance
- Tasks: Drive revenue growth by optimising the entire Product-Led Growth funnel.
- Company: Join Amplify, a leading HIPAA-compliant communications platform in healthcare.
- Benefits: Competitive salary, flexible work environment, and direct collaboration with the CEO.
- Why this job: Take ownership of impactful projects and see your efforts translate into real results.
- Qualifications: 5+ years in SaaS with hands-on PLG experience and strong A/B testing skills.
- Other info: Be part of a dynamic team focused on innovation and growth.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Amplify is a modern, HIPAA-compliant communications and workflow platform for the U.S. healthcare market. Our flagship product, iFax, is ranked by G2 as the world’s highest-rated cloud fax platform. We’re now expanding into a broader platform including fax, e-signature, forms, secure messaging, document workflows, and AI-driven automation. Product-Led Growth is central to how we scale.
We’re hiring a Head of Product-Led Growth (PLG) to own and dramatically increase revenue per visitor across our PLG funnel. This is a senior, hands-on role focused on turning traffic into revenue by optimizing every stage of the self-serve journey — from first visit to activation, conversion, and expansion.
What You’ll Own
- You will own the entire PLG funnel, including:
- Website entry points and landing pages
- Pricing page strategy, packaging, and experimentation
- Account creation and onboarding
- Activation and “aha” moments
- User journeys by segment
- Monetization, paywalls, nudges, and upgrades
This role sits at the intersection of product, growth, data, and user psychology, with direct accountability for revenue outcomes.
Key Responsibilities
- Increase revenue per visitor through continuous experimentation
- Design and run A/B and multivariate tests across UX, messaging, pricing, and flows
- Identify and remove friction across signup, onboarding, and activation
- Define and optimize journeys for:
- API users and developers
- Partners and resellers
- Business (non-healthcare) users
Who You Are (Non-Negotiable)
- 5+ years SaaS experience with real PLG ownership
- Hands-on A/B testing and experimentation (you’ve run the tests yourself)
- Excellent CRO fundamentals and strong design / aesthetic judgment
- Highly independent and autonomous, but strong communicator and collaborator
- A true growth hacker — scrappy, data-driven, biased toward action
- Comfortable owning outcomes, not just optimizations
This is not a generic growth marketing role. This is for someone who has personally moved a PLG funnel in a regulated SaaS environment.
What Success Looks Like
- Measurable increase in revenue per visitor
- Faster activation and stronger early monetization
- Clear, optimized journeys for each user segment
- A PLG engine that compounds over time
Why This Role
This role has real ownership, real leverage, and direct CEO collaboration. If you’ve been optimizing without owning results — this is the opposite.
Head of PLG Growth employer: Amplify
Contact Detail:
Amplify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of PLG Growth
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in PLG growth. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to product-led growth. We want you to feel confident and ready to showcase your expertise!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of PLG Growth
Some tips for your application 🫡
Show Your Passion for PLG: When writing your application, let your enthusiasm for Product-Led Growth shine through. We want to see how you've personally driven growth in previous roles and what excites you about the potential of PLG in a regulated SaaS environment.
Be Specific About Your Experience: Don’t just list your past jobs; dive into the details! Share specific examples of A/B tests you've run, the outcomes, and how they impacted revenue. We love numbers, so if you can quantify your achievements, even better!
Tailor Your Application: Make sure your application speaks directly to the role. Highlight your experience with user journeys, onboarding, and monetisation strategies. We’re looking for someone who understands the nuances of our PLG funnel, so show us you get it!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Amplify
✨Know Your PLG Inside Out
Make sure you understand the ins and outs of Product-Led Growth. Familiarise yourself with how it applies to SaaS, especially in a regulated environment like healthcare. Be ready to discuss specific strategies you've implemented in the past that have driven revenue growth.
✨Showcase Your Experimentation Skills
Since this role heavily involves A/B testing and experimentation, come prepared with examples of tests you've run. Discuss the outcomes and what you learned from them. This will demonstrate your hands-on experience and ability to drive results through data-driven decisions.
✨Understand User Journeys
Be ready to talk about how you would optimise user journeys for different segments. Think about the 'aha' moments and activation events that lead to long-term revenue. Show that you can identify friction points and suggest actionable solutions.
✨Communicate Your Collaborative Spirit
This role requires strong collaboration with various teams. Share examples of how you've worked with product, engineering, and marketing teams in the past. Highlight your ability to communicate effectively and drive projects forward while owning the outcomes.
