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- Tasks: Lead and optimise paid media strategies to drive revenue for a cutting-edge SaaS platform.
- Company: Join Amplify, a trusted SaaS communications platform in the US healthcare market.
- Benefits: Enjoy full ownership, autonomy, and direct access to leadership in a remote role.
- Why this job: Make a real impact by owning the entire paid growth engine and driving measurable outcomes.
- Qualifications: 7-12+ years in paid media with proven SaaS experience and strong analytical skills.
- Other info: High-impact role with clear opportunities for career growth and leadership expansion.
The predicted salary is between 48000 - 72000 £ per year.
Amplify is a SaaS communications platform built for the US healthcare market. We unify HIPAA-compliant fax, eSignature, SMS, calling, and video into a single, secure, and easy-to-use platform. Amplify helps healthcare providers and service organizations streamline workflows, reduce compliance risk, and improve care delivery without disrupting existing systems. Trusted by thousands of providers, Amplify supports critical workflows such as referrals, intake management, and authorizations, ensuring sensitive communications and documents are exchanged securely and efficiently.
We are hiring a Head of Paid Media to own SaaS paid acquisition end-to-end. This is a hands-on, full-time remote role focused on designing, executing, and scaling paid acquisition across multiple channels. You will be responsible for building and optimizing campaigns, landing pages, and funnels that drive measurable outcomes: SQLs, customers, and revenue. You will operate with a high degree of autonomy, manage paid budgets directly, and use data and experimentation to continuously improve performance. This role works closely with leadership and cross-functional partners to ensure paid acquisition aligns with overall growth and go-to-market strategy.
Key Responsibilities
- Own paid acquisition strategy and execution across platforms such as Google Ads, LinkedIn, Meta, and other relevant channels
- Independently design, build, execute, and optimize paid acquisition campaigns end-to-end, including ads, landing pages, and supporting assets
- Use modern AI-powered tools to accelerate testing, creative iteration, and performance optimization
- Manage budgets, forecasting, and spend allocation to maximize efficiency and ROI
- Analyze campaign and funnel performance to identify opportunities for improvement
- Run structured experimentation across audiences, messaging, offers, and funnels
- Ensure paid efforts align with broader marketing and growth strategy
- Maintain brand consistency and compliance across all paid channels
Qualifications
- You have 7–12+ years of hands-on paid media / performance marketing experience
- Proven experience owning paid acquisition for a SaaS business
- Hands-on expertise across paid media platforms such as Google Ads, LinkedIn, and Meta
- Demonstrated ability to independently manage paid acquisition end-to-end (strategy, execution, landing pages, optimization)
- Strong understanding of campaign strategy, A/B testing, and conversion rate optimization
- Solid analytical skills, including metrics tracking, attribution, and ROI measurement
- Experience managing budgets, forecasts, and performance against revenue targets
- Comfortable working autonomously in a remote, fast-moving environment
- Strong written and verbal communication skills
Nice to have
- Experience marketing to the US healthcare market
- Familiarity with compliance-driven messaging (HIPAA, healthcare workflows)
KPIs & Success Metrics
This role is measured purely on revenue-driving outcomes, split across Sales-Led Growth (SLG) and Product-Led Growth (PLG).
Why Join Amplify
- Full ownership and autonomy - no micromanagement
- Direct access to leadership and real decision-making power
- Opportunity to build and own the entire paid growth engine
- High-impact role with visibility across the company
- Clear runway to expand scope and leadership over time
Head of Paid Media in Coventry employer: Amplify
Contact Detail:
Amplify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Media in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Amplify. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past paid media campaigns. Highlight your successes and how you drove revenue – this will make you stand out!
✨Tip Number 3
Prepare for the interview by understanding Amplify's mission and how your role as Head of Paid Media fits into it. Be ready to discuss how you can align your strategies with their growth goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team!
We think you need these skills to ace Head of Paid Media in Coventry
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Paid Media role. Highlight your experience with SaaS paid acquisition and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Showcase Your Results: When detailing your past experiences, focus on the measurable outcomes you've achieved. Use specific metrics to demonstrate how your strategies have driven revenue and improved performance. Numbers speak louder than words!
Be Authentic: Let your personality shine through in your application. We value strong communication skills, so don’t be afraid to show us who you are and how you approach challenges. A bit of creativity can go a long way!
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application gets the attention it deserves and allows us to process it more efficiently. We can't wait to hear from you!
How to prepare for a job interview at Amplify
✨Know Your Numbers
Before the interview, brush up on your metrics and KPIs related to paid media. Be ready to discuss specific campaigns you've managed, including budget allocations, ROI, and conversion rates. This shows you understand the financial impact of your strategies.
✨Showcase Your Autonomy
Since this role requires a high degree of autonomy, prepare examples that highlight your ability to work independently. Discuss how you've designed and executed campaigns without micromanagement, and how you’ve taken initiative in past roles.
✨Familiarise with Compliance
Given the focus on the US healthcare market, it’s crucial to understand HIPAA compliance and how it affects marketing strategies. Brush up on relevant regulations and be prepared to discuss how you would ensure compliance in your campaigns.
✨Demonstrate Analytical Skills
Be ready to talk about your analytical approach to campaign performance. Prepare to explain how you track metrics, conduct A/B testing, and use data to inform your decisions. Highlight any tools or methodologies you’ve used to optimise campaigns effectively.
